Why are SEO audits important?
If you’re reading this, you understand how important SEO is to your business, which is great news. If you’re not sure how your website is performing or what services you need, an SEO audit is the ideal first step.
SEO audits are important for any SME looking to increase their targeted traffic and generate more leads. They provide a comprehensive view of a website’s health from an SEO perspective, highlighting areas for improvement. It is the foundation for a long-term strategy and SEO success.
At Targeted SEO, we highly recommend our SEO audit services before committing to a monthly SEO strategy. Not only does it ensure we’re a good fit for your business, but we can identify any on-page, off-page or technical SEO issues, to get your SEO campaign off to a flying start.
To find out more about our SEO audit services, read on or contact us to apply for an SEO consultation.
What is the purpose of an SEO audit?
The purpose of an SEO audit is to discover the current performance of a website within organic search. It can also help uncover any issues with organic search engine rankings, i.e. the website is not visible in Google search results for the desired products or services.
An SEO audit involves a thorough analysis of a website, including technical aspects, and on-page and off-page elements, to identify strengths, weaknesses, and opportunities for improvement. The results can be used to inform future SEO campaigns.
SEO audit services are also ideal for businesses that have already invested in SEO but may not be achieving the desired results. An audit can provide insights into the effectiveness of their current SEO strategies, identifying what is working well and what needs improvement.
What are the benefits of an SEO audit service?
The purpose of an SEO audit is to uncover issues that stand in the way of a website’s visibility in Google. The benefits basically translate as:
- higher ranking in search engine results pages (SERPs)
- more website traffic
- a better user experience
- improved brand reputation
- more leads and enquiries
The ultimate aim is to be more competitive and help your business to grow. At Targeted SEO, we’ve helped many ambitious SMEs achieve SEO success and smash their business goals. See our SEO case studies for inspiration.
What’s included in our SEO auditing services?
At Targeted SEO, we undertake painstaking analysis and research to determine your website’s SEO performance, including the following:
1. Technical SEO audit
We start the SEO audit process with a thorough technical audit. This involves looking at a website’s infrastructure and backend elements to ensure optimal performance and indexability by search engines.
That means examining technical aspects like meta descriptions, schema markup, canonicals, page speed, mobile-friendliness and Google crawl issues. It also weeds out any broken links, redirect chains and duplicate content, which have a negative effect on how Google indexes the site.
2. On-page SEO audit
On-page SEO is important because it directly influences how search engines perceive the relevance and quality of a webpage, which informs how it ranks in search engine results pages (SERPs).
During the on-page part of our website audit service, we will analyse things like keyword usage, title tags, meta descriptions, internal links, header tags, readability, layout and content quality. From there, we can make recommendations and improvements to each page to improve visibility, relevance, and user experience.
3. Keyword ranking AUdit
Our talented SEO team are at the top of their game when it comes to keyword research and optimisation. As part of every audit, we perform a detailed analysis to determine the keywords and phrases your website currently ranks for and look for opportunities for improvement. We will set out to identify new searches and keywords that your website could target to increase organic traffic and drive more revenue.
It’s important to note that competing for keywords that are already dominated by your competitors may not be effective. We focus on longtail keywords, which are less competitive, but more indicative of user intent, and drive higher-quality leads. We use the latest SEO software like ahrefs to uncover search terms that provide the most value to your business.
4. Page speed and core web vitals
Site speed is essential for a good user experience and is used by search engines as a key ranking factor. We use technology like Google Search Console to look at page speed and other core web vitals which Google considers important, including loading performance, responsiveness and the visual stability of each page.
5. Server response times
This means assessing the time it takes for a web server to respond to a request made by a browser when accessing a webpage. Slow server response times can result in increased page load times and higher bounce rates, ultimately affecting website performance.
At, Targeted SEO we provide hosting on our own server, which many of our clients choose as part of their ongoing monthly retainer. This provides guaranteed speed and security, along with ongoing support, maintenance and updates. We ensure all of our hosted websites perform consistently while protecting them from threats such as hackers and spam.
6. Page indexation rates
Page indexation rate refers to the number of a website’s pages that are successfully indexed by search engines compared to the total number of pages. This metric is crucial for understanding the visibility and accessibility of a website’s content in search engine results.
We can identify pages that are not indexed and investigate the underlying issues preventing search engines from crawling and indexing them, e.g. technical errors, crawlability issues or duplicate content.
7. Backlink profiles
Obtaining backlinks from reliable and relevant sources can establish trust with Google and significantly enhance your website’s visibility. During an audit, we examine any existing backlinks and report back on how they affect your domain’s overall performance.
We also look at other off-page SEO factors like inbound links, citations and your Google Business Profile, which all contribute to your website’s credibility and authority in the eyes of search engines.
8. Competitor analysis
No SEO website audit is complete without looking at what the competition is up to! With professional SEO software, we can analyse your competitors’ performance in organic search and use that data to create an ongoing SEO strategy to compete with them.
SEO Auditing FAQs
How do I know if my website needs an SEO audit service?
Are you concerned that your website doesn’t appear in search results for your products or services? Are you struggling to get online leads? Then it’s time you examined your website’s performance from an SEO perspective. It may look the part, but technical issues could be letting it down.
Even if you have an existing SEO strategy, at some point you should consider an in-depth SEO audit to see how it’s working. If your website traffic has declined over a period of time, it could be that your it has been at the mercy of a Google update!
Search engine algorithms are constantly updated, with several large updates each year (see E-E-A-T and the HCU). If your website is not conforming to the best SEO practices it could have fallen foul of one of these updates. An audit will help establish what needs fixing to get your website’s performance back on track.
How much does an SEO audit service cost in the UK?
The cost of an SEO audit in the UK varies a great deal, depending on the size of the website and the type of agency you use. Let’s assume you choose a reputable SEO agency with a proven track record, like Targeted SEO!
For small local business websites, an audit can start anywhere between £500 to £1,000, and for larger sites, this cost can range from £1,500 – £2,500. Never sign up for an audit without confirmation of the cost and always read the terms and conditions.
How long should an SEO audit take?
The length of SEO audits depends on the size of your website and the specific issues it is facing. A top-level audit for a small website may take as little as 1 – 2 days, but a large site with 100’s of pages (such as an e-commerce site) can take far longer.
How often should SEO audits be completed?
It’s good practice to start any new SEO campaign with an SEO audit. They should also be performed regularly as part of an ongoing SEO strategy, to examine which tactics are working best. When you work with Targeted SEO, we will monitor and audit your website as part of an ongoing monthly SEO retainer package.
Which SEO tools and software do we use for our SEO audit services?
At Targeted SEO we use a variety of free and specialist SEO software to conduct an SEO audit service. This includes Google Analytics and Search Console to check key things such as XML sitemaps, page indexation, site performance, core web vitals, mobile usability, structured data, security issues and the dreaded manual penalties.
We also use a combination of paid professional software such as ahrefs (similar to Semrush but we’ve had more success with it!), Screaming Frog, and the newest tool to enter our stack – SE Ranking, which we have integrated into our agency and reporting.
What’s the difference between a free SEO audit and a paid one?
As with any investment in your business, when it comes to digital marketing services, what you get is what you pay for.
You’ll find various free SEO audits online, but these offer a topline report which is hard to decipher without professional SEO expertise. A properly conducted SEO audit is painstaking and can take days if the website is large. It also relies on using professional software, which is unlikely to be offered for free.
It’s worth investing in an experienced SEO agency that offers comprehensive SEO audits. At Targeted SEO, our in-house SEO specialists conduct audits to the highest standard, leaving no stone unturned. We then provide a detailed report and recommendations, which we can walk you through in person.
It’s possible to enlist our SEO audit services as a one-off exercise, but the large majority of our clients choose to carry on working with us on a long-term basis.
How is an SEO audit reported back to me?
Depending on the size of the audit we usually book a consultation to review the results before delivering the written report. Consultations can be conducted online via Google Meet, or if you would prefer can be in person at our offices in Southampton.
How do I action the SEO audit report?
Assuming you wish to work with us on a monthly basis, the first step in actioning the findings of the SEO audit is to review the findings together and discuss our recommendations. We can then devise a detailed strategy that prioritises your goals and fits your budget.
This will almost certainly include correcting technical SEO issues to start with, such as site speed and mobile-friendliness. Long-term, we may focus on your local SEO strategy, and on content strategy to fill gaps, engage users and help establish your website’s authority.
It may be that a brand-new website is the best option. At Targeted SEO we excel at designing and developing search engine-friendly websites, which include all of the foundations for ongoing SEO, such as technical SEO, on-page and server-side optimisations.
See our article on why should choose a combined web design and SEO package for your business.
We understand that not all agencies are a good fit for all businesses. If you decide to use another agency for SEO and website design, we can provide your audit report white-labelled.
Apply for an SEO audit service from Targeted SEO
I hope reading this article has answered all your questions about what an SEO audit is and how it works, and has given you the confidence to take the next step.
If you would like to discuss SEO audits further, please complete our website contact form, and we’ll be in touch.
Take a look at our other professional SEO services
If the results of your SEO audit leave you fired up, you may also be interested in our other SEO services: