Skip to content
case-study

We amped up Cinergi’s website traffic by 450% in one year

Back to Case studies

Targeted SEO's overhaul of Cinergi's outdated website and implementation of a comprehensive SEO strategy resulted in a substantial increase in organic traffic, propelling the Southampton-based heating business to page one in local searches for air-source heat pumps and contributing to significant business growth.

Increase in organic traffic Nov 2022 - Nov 2023
+450%
Page 1 rankings Nov 2022 - Nov 2023
43
Increase in organic keywords Nov 2022 - Nov 2023
+822
Increase in organic clicks Nov 2022 - Nov 2023
314.2%

Project overview

Customer brief

  • Develop the website and online brand
  • Increase online visibility and Google rankings
  • Generate more organic click-throughs and leads
  • Increase sales and revenue

Targeted SEO Services

  • Optimised Web Design
  • On-page Optimisation
  • Content Strategy
  • Local SEO campaign
  • PPC campaign support

Where we started

Cinergi, a Southampton-based business, has been a trusted name in the domestic and commercial heating business for over four decades. The key to their continued success is down to their great customer service and how they have evolved their services from traditional boiler installations to the latest renewable energy solutions.

When they approached Targeted SEO in 2022, it’s fair to say that their website didn’t quite match their industry prowess. The site was dated, basic and in desperate need of an overhaul. Needless to say, organic traffic was low and online leads were lacklustre. The website simply wasn’t supporting Cinergi’s goal of becoming one of the leading installers of air source heat pumps in the South.

However, we recognised that Cinergi was at the top of their game and were confident we could build a website to match. So we embarked on a dynamic web design, content and SEO strategy to supercharge their organic visibility and traffic.

What we delivered

New, SEO-ready website

We built Cinergi, a brand new, fully optimised website from the ground up. We used every SEO tool at our disposal to ensure it got the attention of Google, including meta descriptions, schema markup, URL structure, and title tags. This website wasn’t just SEO-friendly, it was SEO-hungry!

Brand enhancing website design

Far from being just functional, the new website was designed to be brand-enhancing and visually engaging. Cinergi already had an established logo, which we used as the basis for a cohesive and striking design.

Engaging, conversion-driving content

At Targeted SEO, great content is one of our strengths. In time for launch, we crafted dedicated service pages, each targeting specific services like air source heat pump installation. The pages were designed to drive conversions, with crystal-clear calls to action and useful, engaging content.

We also optimised some existing blog content and created new blog content with Cinergi’s input. Regular blogs have helped establish Cinergi as a reliable voice as well as bolstering their online visibility by winning featured snippets.

Local SEO

Cinergi’s goal was to dominate search results, particularly for air-source heat pumps. We embarked on a local SEO campaign covering Hampshire, Dorset, Wiltshire and West Sussex. The result? Cinergi is now on page one for searches for air source heat pump installers in all of these counties.

Support for Paid Advertising campaigns

During the first 12 months, Cinergi decided to bolster its website traffic using PPC ads. While we are specialists at organic SEO, we know how effective PPC can be when combined with organic SEO techniques. So we supported them and worked with a strategic PPC partner to ensure that the content, branding and user experience were consistent.

SEO Results

SEO Success for local renewable energy company

Much like renewable energy, SEO is a sustainable, long-term investment. We’re so pleased that Cinergi had the foresight and faith to invest in a search optimised website and SEO campaign with Targeted, as it’s allowed us to keep up the momentum and achieve some incredible results.

The Cinergi website has seen a vast increase in organic traffic and business is off the scale! Not only that, their website portrays the professional, market-leading firm that they have become.

We have been working with Targeted SEO for the past couple of years now and they come highly recommended. They are very attentive and there if you need them, as well as diligently working in the background to keep things ticking along and improving the website and how it performs.

Dan Loveridge @ CINERGI
technical seo for renewable energy company cinergi

We continue to work together to maintain and develop the website with regular updates, maintenance and content. We look forward to reporting back with our progress!

If you have a business within the renewable energy sector in need of SEO, then contact us for a free strategy session. You can also read our expert guide to SEO for renewable energy companies here.

Related services

Optimised Web Design

It all starts with an expertly crafted, brand-enhancing website. We design fast, fully optimised websites that are a pleasure to use and help to make the internet a better place.

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

Local SEO Services

If you are competing on a local level, then local SEO is crucial in helping customers find your business - before they find your competitors. We can help you dominate local business searches using tried and tested local SEO techniques.

SEO Content Strategy

The importance of content has grown in recent years as search engines get more sophisticated. We pack websites with brand-enhancing content that satisfies Google and engages readers.

01/05
  • We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for.

    Jasmine Lambert @ Redwood Financial
  • We have been working with Ben and his team now for sometime and the results they have delivered has surpassed our expectation and really wowed us with their know how and service. We conducted a review with them and the results were yet again really great so we don't see their fees as a cost we see it as an investment in our business and is great value for money.

    Steven Blofield @ Redwood Financial
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services
  • Simply amazing service and support. I've used numerous other SEO companies and none even come close to the level of service and experience that Ben & his team have. I will be recommending Targeted SEO to others without hesitation.

    Joe Davies @ Malum Integrated Pest Management
  • We have worked with Targeted SEO for a number of years now and highly recommend them. They have contributed towards the growth of our business (over 600 clients and counting) through their effective SEO and web design service. They also successfully managed the rebranding of our company website so no rankings and traffic were lost, developed a local SEO campaign and continue to provide a valuable marketing service to our business.

    Jeri Williams @ Smooth Accounting