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Climbing mountains with SEO – tourism and leisure SEO case study

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Find out about the organic SEO success our client in the tourism and leisure industry had when they engaged in our blog content strategy services.

walk snowdonia tourism seo case study
Increase in organic traffic (2022 - 2023)
+430%
Pages with high organic traffic
42
Position 1-3 rankings
67
Position 4-10 rankings
205
Featured snippets won
16

Project overview

Customer brief

  • To increase website traffic
  • To increase bookings

The Challenge

This client came to us looking to increase traffic and visibility to his guided mountaineering website. Ultimately, Walk Snowdonia wanted to grow their small business into a flourishing travel and tourism success through an increase in web generated leads.

The website was originally built in WIX and developed by the site owner himself during COVID. He had harnessed a great mountain of Google reviews from satisfied clients, and in turn, word-of-mouth was one of the main sources of lead generation to the site.

Proposed design for new website:

What we delivered

Blog content strategy to boost authority and traffic

Ain’t no mountain high enough, with Targeted SEO we’ll get you to the peak!

Our client, who was already a competent writer, had launched a website showcasing mountain guiding and local walks. The aim was to enhance their website’s search engine rankings through the creation of relevant blog content. 

Climbing Snowdon and visiting Snowdonia itself is on many people’s bucket list (even ours!). But in a relatively competitive online landscape, the challenge was to ensure that any potential clients clicked through to Walk Snowdonia, as opposed to an alternative walking holiday website.

After performing thorough keyword research, we devised a robust SEO content strategy to establish the website as not only a dependable source of information on Snowdon, but the expert within its niche. 

Our approach began with crafting pillar articles and response posts, designed to engage both new and returning visitors within the adventure tourism space. It is so important to create informative content by answering potential questions that hikers and ramblers might have.

Topics such as “when is the best time to climb?”, “what should I bring on a hike?” etc. These questions all form the basis for trust, so putting on someone else’s mountain shoes and providing them with valuable information was important. 

Within the space of 6 months, the site doubled its organic traffic and won multiple different featured snippets.

If you didn’t already know, a featured snippet is where you appear at the top of the Google search results where part of your content is displayed!

Take a look below at just one of the featured snippets that saw Walk Snowdonia climb to the top of the rankings:

The result

Our collaboration in creating SEO-optimised travel content has significantly increased Walk Snowdonia’s organic traffic by 430% over the course of a year. Our client has observed a notable rise in enquiries year on year, despite the fact that adventure tourism tends to be seasonal and where previously he did not employ an SEO content-led strategy before.

Our client is tremendously happy with the outcome of this campaign and we can personally recommend booking a hike up Snowdon with Walk Snowdonia, as we took on the team challenge earlier this year!

“I have been working with Targeted SEO for nearly a year and can’t recommend them highly enough. They are experts at SEO and have increased our keyword ranking. In addition, organic traffic to our website has skyrocketed compared to the same period last year.
They always respond to emails quickly and provide useful, knowledgeable and informative suggestions on improving our website. I had the pleasure of guiding the whole team up Yr Wyddfa/ Snowdon in April and they are all genuine and lovely people and I really enjoy working with them.”

TOM HOPKINSON. MOUNTAIN LEADER @ Walk Snowdonia

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Ambitious SMEs shouldn’t be deterred from competing nationally, especially for online products and services. We have the advice, software and techniques you need to even the playing field and get noticed.

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