Project Overview
How a new website and SEO strategy turned an accountant’s website into a powerful niche brand.
Jameco Group is a UK-based chartered accountancy firm supporting ambitious businesses with accountancy, tax and advisory services. While highly experienced, their website and messaging didn’t fully reflect their expertise or clearly communicate who they were best placed to help.
They wanted to attract more marketing, creative and digital agencies, positioning themselves as specialists rather than generalists, and make organic search a sustainable source of high-quality enquiries.
Accounting & Finance SEO Services:
- Brand and logo development
- New search-optimised website
- Comprehensive, evolving SEO strategy
- Content creation and optimisation
- On-page publishing
- Local SEO
- Website hosting, maintenance and management
- Off-page SEO
- Consultations, data and reporting
The Challenge
The website originally functioned more like an online brochure than a strategic business development tool. To compete effectively and attract the right clients, Jameco needed a full rethink.
We needed to create a website and SEO strategy that would:
- Clearly position Jameco Group as specialists for creative agencies
- Build trust, authority and relevance in search
- Generate consistent, qualified enquiries over time
All while remaining flexible enough to withstand Google’s core algorithm updates and the rise of AI-driven search.
Our Integrated 360° Approach
Pre-website Launch: Strategy & Foundations
SEO Audit & Discovery
We began with an in-depth audit to benchmark performance, identify technical issues and uncover opportunities across services, sectors and search intent. This informed the site structure and long-term SEO roadmap.
Strategy & Niche Research
Through keyword, competitor and sector research, we identified where Jameco Group could win visibility, especially in the creative and marketing agency space. This research shaped the sitemap and made certain every page had a clear purpose.
Brand Positioning & Tone of Voice
We developed a distinct brand and tone of voice that reflects Jameco Group’s personality: professional though approachable, expert without being corporate, and aligned with creative businesses rather than traditional accountancy firms.
SEO-led Website & SEO Delivery
Brand New Search-Optimised Website
Following the migration, we designed and built a brand new, SEO-ready website, combining strong technical foundations with a professional, modern look that immediately improved client perception.
Wix to WordPress SEO Migration
We migrated the website and domain from Wix to WordPress, delivering a smooth transition with no disruption to performance. The move provided far greater flexibility for SEO, content growth and long-term scalability.
Service & Sector Landing Pages
We created valuable landing pages for each of Jameco Group’s core services and the different types of creative and marketing agencies they wanted to target.
These pages were built to target high-intent searches while clearly communicating benefits, expertise and value.
SEO Content Creation & Optimisation
We produced and optimised high-quality content aligned with EEAT guidelines, including:
- Service-led commercial pages
- Sector-specific commercial content
- Educational blog content answering real client questions
Content was published using best-practice on-page SEO, including internal linking, optimised headings, metadata and clear search intent alignment.
On-Page Publishing & Technical SEO
All content was published following SEO best practice to ensure full crawlability, strong internal linking and clear topical relevance.
Local SEO
We implemented a local SEO strategy to strengthen trust signals and improve visibility for relevant regional searches.
Off-Page SEO
We supported on-site work with off-page SEO, including citations and authority-building backlinks to strengthen credibility and rankings.
Consultations, Data & Reporting
Frequent consultations and reporting ensure the strategy evolves alongside performance data, business goals and new opportunities.
The Results
At the time of writing (December 2025), Jameco Group’s SEO campaign has delivered strong, measurable growth, including a 291% increase in organic traffic, and an astonishing 600% increase in form submissions from organic users.
These results reflect the power of clear niche positioning combined with consistent, high-quality website and SEO execution.
Targeted SEO recently moved my website from Wix to WordPress. Very smooth transition with no issues at all. They also completed a full rebrand of my business and captured my vision completely! Very professional looking site with great feedback from our clients already. Friendly team, very quick to respond to requests, I look forward to working with you guys on the SEO going forwards!
James Wheeler – Founder JameCo Group.
SEO & Websites for Finance
Unlock results with SEO for financial services
If you’re a financial services firm looking to attract better-fit clients and make organic search a long-term growth channel, Targeted SEO can help, just as we have for Jameco Group.
With a 360° approach to website design, content and SEO, your website can become a reliable source of qualified enquiries rather than a passive online presence.
Ready to grow your business online?
Get in touch for a free audit and find out what Targeted SEO can do for you.
