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From Crawlers to Customers: How SEO Skyrocketed Leads for a London Pest Control Business

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Project Multi Pest came to us in 2021 with the aim 
of raising their online profile and generating more leads. Within 12 months they were ranking on page one for over 100 different search terms and it hasn’t stopped there.

pest control seo case study
Increase in organic traffic (first 12 months)
Pages with high organic traffic
Page 1 rankings
Average online enquiries per month (first 12 months)

Project overview

Client brief

  • Improve brand and logo
  • Increase online visibility and Google rankings
  • Generate more organic click-throughs and leads
  • Rank on page one for local pest control services in London and Kent for bird control searches

Where we started

Project Multi Pest already had a website when they approached Targeted SEO in 2021, but it was virtually invisible, floundering in the depths of the SERPs. PMP offers a highly competitive and professional service, and they were frustrated at their lack of visibility in local searches.

They wanted to start ranking for their key services throughout Kent and London and generate those all-important leads.

Their website was sorely out of date, with very little content and no on-page optimisation. So we pretty much started from scratch.

What we delivered

A stand out Pest Control brand

First thing first, we tackled PMP’s branding. We spent some time with the owner-manager, getting to know them, the business, their USPs and particular service style.

A picture emerged of a down-to-earth company, passionate about natural and humane methods of pest removal. The heart of PMP is their use of falconry and dogs, so we incorporated them into a new logo, from which the rest of the website design flowed.

New, SEO-ready website

Next we built a new, fully optimised website from scratch. This, of course, included all of the technical requirements for good SEO, ie. meta descriptions, schema markup, URL structure and title tags. The new site lifted the brand and made PMP appear much more like the professional company they are. We also spent time on off-page optimisation, such as building citations and establishing a good Google My Business profile, all vital tactics for good search visibility.

Content, content, content!

Great content is key to what we do at Targeted SEO, so our next task was to create as much good stuff as we could in time for the website launch. We developed individual service pages for the pests that PMP wanted to target, with distinct calls to action and compelling content, bursting with (carefully integrated) keywords.

The guys at PMP are busy people, so we used the existing content from their old website and spent hours of research and copywriting time to get the content and tone of voice just right.

Continuous development

Our clients will attest that we are forever banging on about SEO being a sustained effort and a waiting game. We weren’t expecting overnight results following the website launch, that’s just not how SEO works.

We knew it would take time for Google to get to know and trust the site, and in the meantime we continued to pack the PMP site with as much valuable content as possible.

The result

Project Multi Pest have been thrilled with the results of the campaign, seeing their rankings soar and a steady flow of online enquiries each month. Business is booming and they are finally getting the visibility and credibility they deserve for their fantastic pest control services.

The site gets so much traffic that the Ezoic advertising network approached them to integrate display adverts into their blog as a form of monetisation.

We continue to develop and maintain PMP’s website to keep them at the top of the pile.

I highly recommend Targeted SEO to anyone serious about making their pest control business a success. I have been impressed with the quality work supplied which has enabled my business to grow and profit.

Matthew Blackwell / Owner Project Multi Pest

Are you interest in SEO for your pest control company? Contact Targeted SEO today to apply for a no obligation consultation and friendly advice.

Related services

Optimised Web Design

It all starts with an expertly crafted, brand-enhancing website. We design fast, fully optimised websites that are a pleasure to use and help to make the internet a better place.

Brand Development

As part of our bespoke SEO packages, we offer brand development services in line with your business strategy. We can transform your visual brand and develop a distinct tone of voice to convey your key messages.

Local SEO Services

If you are competing on a local level, then local SEO is crucial in helping customers find your business - before they find your competitors. We can help you dominate local business searches using tried and tested local SEO techniques.

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

  • We have worked with Targeted SEO for a number of years now and highly recommend them. They have contributed towards the growth of our business (over 600 clients and counting) through their effective SEO and web design service. They also successfully managed the rebranding of our company website so no rankings and traffic were lost, developed a local SEO campaign and continue to provide a valuable marketing service to our business.

    Jeri Williams @ Smooth Accounting
  • I highly recommend Targeted SEO to anyone serious about making their pest control business a success. I have been impressed with the quality work supplied which has enabled my business to grow and profit.

    Matthew Blackwell @ Project Multi Pest
  • Simply amazing service and support. I've used numerous other SEO companies and none even come close to the level of service and experience that Ben & his team have. I will be recommending Targeted SEO to others without hesitation.

    Joe Davies @ Malum Integrated Pest Management
  • Very in depth website SEO audit and understanding of our company. Professional presentation with proposed ideas and creative website concept.

    Luke Mills @ The Landscape Service
  • We have been working with Ben and his team now for sometime and the results they have delivered has surpassed our expectation and really wowed us with their know how and service. We conducted a review with them and the results were yet again really great so we don't see their fees as a cost we see it as an investment in our business and is great value for money.

    Steven Blofield @ Redwood Financial