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discovering my love of seo copywriting
Copywriting

Discovering my love of SEO copywriting

The key to SEO copywriting success As someone who has spent the majority of their career working in advertising agencies and in-house for luxury travel brands, I was used to writing evocative, long copy that could paint a product picture of pure indulgence. Therefore, the thought of producing snappy, factual copy, focussing on specific keywords

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how much does a website cost in 2019
News

How much does a website cost? One-time vs pay monthly websites

Website design – pricing strategies Having a website with a strong online presence will not only assist you in promoting your brand but, when designed efficiently, can dramatically increase your business revenue. It may come as a bit of a surprise to hear then, that despite this, there are almost 2 million UK businesses that

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How to write good meta descriptions
News

How to write good meta descriptions and increase click through rates

If you are unfamiliar with meta descriptions and why they are important, then spend a few minutes reading this quick guide. Many website owners have terrible meta descriptions and really aren’t doing their business any favours in the search results. An optimised meta description can make the difference between a customer clicking on your website

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how to get gold stars in the search results
News

How to get gold stars in the search results

Have you ever looked at the organic search results and wondered how your competitors have managed to get gold stars against their organic listings? It’s actually a lot easier to achieve than you may think and can be very effective for increasing CTR (click-through rates) to your website. 5 gold stars in the search results

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how to rank higher in google maps
News

How to rank in Google maps

As a local business serving a city (or several), it’s important that you rank highly in Google maps, preferably in the top 3 positions as these get the highest percentage of clicks (around 30%). It’s even more important if you rely on new customers finding your business in the local search results. There are several

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london businesses - 020
News

Now accepting new clients in London

We have recently acquired new clients in London and as a result have decided to expand our SEO and web design services to businesses based in the capital. Southampton is easily commutable to Waterloo via the fast train service, stopping only at Eastleigh, Winchester and Basingstoke. This makes it relatively easy to build relationships with

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SEO Agency Southampton
News

A Beginners Guide to SEO

A fantastic looking website is all well and good, but could be a waste of your precious marketing budget if potential customers are unaware of its existence. By using SEO, an acronym for Search Engine Optimisation, you can add significant value to your business. But what is it, and how will it benefit you? What

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website content is king
News

Content is king – how to produce click worthy copy

Most companies are happy to pour their money into website design, but they often prioritise style over substance and forget just how important the content can be. What your website says about you and your business is critical to your success, and with such a small window of opportunity in which to influence decisions, first

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why online reviews matter
News

How online reviews can boost your business

Online reviews – a powerful form of marketing. For years people have been using word of mouth to recommend good businesses or complain about poor products and services. Whereas once this feedback was confined to just family and friends, today – thanks to the power of digital – these thoughts and recommendations can reach a

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News

5 reasons why you should hire a smaller agency

As someone who has worked both client side for a large international brand and in-house for boutique agencies, I know that size really does matter when it comes to choosing an agency partner – and bigger doesn’t always mean better. Below we look at the advantages of working with small creative agencies like Targeted SEO,

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