Oakley Road are now a well-established private Dental and Cosmetics Practice, based in the heart of Southampton. Following a change in management in 2017, they have successfully completed their first year of operating as a new team.
Targeted SEO were tasked by the new owners of Oakley Road Dental Practice to rebrand and build an integrated digital presence, ready for their official opening in 2017. The aim of the campaign was to continue to promote the practice to its loyal patients, whilst refreshing the brand to appeal to a wider audience. We needed to drive awareness online of their new proposition, encompassing revolutionary techniques in the field of dentistry with cosmetic treatments, ranking them highly for local keywords within their sector.
Our aim was to first create a brand that would work through the line across printed and digital communications and build a new mobile friendly website that would bring to life the team, treatments and techniques offered by the practice.
Leveraging on the new copy we created, we were able to produce SEO driven content that was both appealing and informative to those consuming it and increased more traffic and leads to the site.
We have since complimented the above activity with an ongoing SEO strategy, targeting keywords to ensure that they continued to rank highly within Search Engines such as Google. In addition to this, a monthly blog has been incorporated to gain authority within the site and provide content for other social media channels.