SEO Can Drive More Automotive Business
Does your automotive website appear in local Google searches for your services? If not, Targeted SEO can help you gain more online visibility, leading to more site visits, more enquiries and more business.
Not so long ago, garages and other automotive services benefited from word of mouth to drive new business. These days, word of mouth exists on Google. The vast majority of customers start their research with the help of a search engine and seek reassurance from online reviews. The quality of your website will determine where your firm appears in search results, which is where Targeted SEO comes in.
If you want your website to appear in local searches related to your services, say ‘garage repairs’, ‘MOT centre’ or ‘specialist vehicle repairs’, then you cannot afford to ignore search engine optimisation (SEO).
Search engines use a whole host of algorithms to sort or ‘index’ websites hierarchically. Our specialism is in designing websites that ‘talk’ to Google, helping them to gain traction in the rankings, known as organic SEO. As a result, our clients in the motor trade enjoy more – more click-throughs, more enquiries and more business.
An investment in organic SEO can accelerate your position within the local rankings and bring you valuable new business as a result.
Improve visibility in online searches
It’s a well-worn joke, but the best place to hide a dead body is on page two of Google. The goal of SEO for motor service businesses is simple – to reach more of your target audience when they search for your services. When looking for a garage, MOT centre or specialist vehicle repairs, they are much more likely to click on page one results, and we can help to get you there.
Better quality enquiries
Showcasing your services and creating website content in response to frequently asked questions can help increase the quality of the leads you get. If website visitors can get all of the information they need before they pick up the phone, they are much more likely to convert into a customer. Not to mention, it could save you a whole lot of time!
Grow your reputation
We don’t need to tell you that people are precious about their cars, and so your good reputation is essential in attracting new customers. You could be the best in the business, but unless you invest in your website, you’re in danger of being eclipsed. A well-structured, optimised site will help Google recognise your firm as a reputable firm, leading to better visibility in search results.
A smart use of your budget
SEO is designed for results you can see. We use smart SEO software to track how your website is performing in SERPs (search engine result pages) and can adapt your strategy accordingly. What’s more, our SEO campaigns are geared towards growing organic search, the results of which are far more valuable and long-lasting than paid-for ads.
We specialise in SEO for motor services
Like you, we’re experts in our field, but we’ve come to learn quite a bit about the motor services trade by working with various companies up and down the UK. To put our money where our mouth is, please take a moment to look at the results we have achieved for other businesses in your industry.*
If you think we could be the right fit for your business, please contact us to apply for a 20-minute consultation.
*You needn’t be concerned that we work with similar businesses, as we have a strict no-conflict of interest rule, whether that be by region, speciality or both.
BENEFITS AND RESULTS
Results we can achieve for your construction or trades business:
- Boost website traffic
- Be among the top-ranking businesses in local searches
- Increase website conversions
- Generate more enquiries and leads to expand your client base
- Grow your reputation and distinguish your brand
- Become an industry voice
- Receive an impressive ROI
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Our Specialist SEO Services For The Automotive Service Industry
In our experience, we see the best results with a fully integrated approach to SEO, which includes on-page SEO, off-page SEO, local SEO and content strategy. This is not to say that any two SEO campaigns are the same. Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign to achieve your business goals.
Your bespoke automotive SEO campaign will likely combine elements of all our key services:
A website audit is always the first stage in an SEO campaign. Our audits involve an in-depth analysis of your website’s content, structure, and performance in search engine rankings (SERPs). From there, we can identify areas of improvement and develop your SEO campaign.
The advantage of designing your website from scratch is that it is built with SEO in mind, meaning it has a head start in the rankings from day one. We will work with you to fully understand your business and produce a site that reflects your brand and helps you to meet your goals.
Off-page SEO is so important to motor businesses as it builds online reputation outside of your website. Techniques like citations and backlinks prove to search engines that your site is reputable and, therefore, useful to users. This will result in your site being indexed and ranked higher.
As a service-based business, it’s important that your website is packed full of insights and information that are of genuine use to your audience. Google prizes high-quality content, as do we. Our content is always produced for users first, with keywords effortlessly weaved in to increase searchability.
If your firm serves a particular region, then local SEO is essential to be visible in ‘near me’ search results. Local SEO techniques include things like schema markup, local citations, keyword strategy and optimising your Google business profile. This provides search engines evidence of your geographical area, which they can match to relevant user searches.
If you have your sights set on taking your business national, then we can help. National SEO is naturally more competitive, especially in the construction industry, but there are strategies we can employ to help you to increase your visibility, such as SEO content strategy and smart keyword research.
ARE YOU READY TO GROW YOUR BUSINESS?
Targeted SEO works with ambitious businesses across the UK. If you are excited by the potential of SEO and what it can achieve for your company, contact us to apply for a 20-minute SEO consultation.Book Your Consultation
We can help you to stand head and shoulders above the competition and increase those oh-so-valuable enquiries and leads.
At Targeted SEO, we’ve helped many local businesses such as yours to stand out in online searches and generate new business. Our talented and approachable team have extensive knowledge and expertise in SEO and website design, but we’ll never bore you with techy jargon – unless you want us to! We will focus instead on results and achieving as much as we can for your business.