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SEO For Automotive Services

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SEO is essential for your automotive business to appear in local searches. Targeted SEO can deliver a fully optimised website designed to stand out in the search results, drive more traffic and increase valuable enquiries.

SEO Can Drive More Automotive Business

Does your automotive website appear in local Google searches for your services? If not, Targeted SEO can help you gain more online visibility, leading to more site visits, more enquiries and more business.

Not so long ago, garages and other automotive services benefited from word of mouth to drive new business. These days, word of mouth exists on Google. The vast majority of customers start their research with the help of a search engine and seek reassurance from online reviews. The quality of your website will determine where your firm appears in search results, which is where Targeted SEO comes in.

If you want your website to appear in local searches related to your services, say ‘garage repairs’, ‘MOT centre’ or ‘specialist vehicle repairs’, then you cannot afford to ignore search engine optimisation (SEO).

Search engines use a whole host of algorithms to sort or ‘index’ websites hierarchically. Our specialism is in designing websites that ‘talk’ to Google, helping them to gain traction in the rankings, known as organic SEO. As a result, our clients in the motor trade enjoy more – more click-throughs, more enquiries and more business.

An investment in organic SEO can accelerate your position within the local rankings and bring you valuable new business as a result.

A bespoke website created for one of our automotive clients, Cayman Autos.

Improve visibility in online searches

It’s a well-worn joke, but the best place to hide a dead body is on page two of Google. The goal of SEO for motor service businesses is simple – to reach more of your target audience when they search for your services. When looking for a garage, MOT centre or specialist vehicle repairs, they are much more likely to click on page one results, and we can help to get you there.

Better quality enquiries

Showcasing your services and creating website content in response to frequently asked questions can help increase the quality of the leads you get. If website visitors can get all of the information they need before they pick up the phone, they are much more likely to convert into a customer. Not to mention, it could save you a whole lot of time!

Grow your reputation

We don’t need to tell you that people are precious about their cars, and so your good reputation is essential in attracting new customers. You could be the best in the business, but unless you invest in your website, you’re in danger of being eclipsed. A well-structured, optimised site will help Google recognise your firm as a reputable firm, leading to better visibility in search results.

A smart use of your budget

SEO is designed for results you can see. We use smart SEO software to track how your website is performing in SERPs (search engine result pages) and can adapt your strategy accordingly. What’s more, our SEO campaigns are geared towards growing organic search, the results of which are far more valuable and long-lasting than paid-for ads.

We specialise in SEO for motor services

Like you, we’re experts in our field, but we’ve come to learn quite a bit about the motor services trade by working with various companies up and down the UK. To put our money where our mouth is, please take a moment to look at the results we have achieved for other businesses in your industry.* 

If you think we could be the right fit for your business, please contact us to apply for a 20-minute consultation.

*You needn’t be concerned that we work with similar businesses, as we have a strict no-conflict of interest rule, whether that be by region, speciality or both.


Results we can achieve for your construction or trades business:

  • Boost website traffic
  • Be among the top-ranking businesses in local searches
  • Increase website conversions
  • Generate more enquiries and leads to expand your client base
  • Grow your reputation and distinguish your brand
  • Become an industry voice
  • Receive an impressive ROI

See Our SEO Services

Case study

Increasing leads for a convertible roof garage specialist

Targeted SEO’s comprehensive strategy for Cayman Autos, a convertible car repair service, resulted in a 58% increase in organic website traffic within 12 months. The approach included on-page SEO, conversion rate optimisation, technical SEO, Melu managed live chat integration, off-page SEO with Google Business Profile enhancements, a robust content strategy with keyword analysis and featured snippets, and a successful local SEO campaign. The website’s improved user experience, efficient automation, and prominent organic search visibility showcase the success of Targeted SEO’s efforts, contributing to Cayman Autos’ established industry leadership.

Increase in organic traffic (first 12 months)
Pages with high organic traffic
Page #1 rankings
Position 1-10 rankings

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Our Specialist SEO Services For The Automotive Service Industry

In our experience, we see the best results with a fully integrated approach to SEO, which includes on-page SEO, off-page SEO, local SEO and content strategy. This is not to say that any two SEO campaigns are the same. Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign to achieve your business goals.

Your bespoke automotive SEO campaign will likely combine elements of all our key services:

  • Really happy with the work done by the team. They have massively improved our website’s look. It looks so professional! Potential customers looking at the website will now have a great representation of what we’re are and what we stand for. The team is very responsive and are really great guys. Thanks guys 🙂

    Chris Demetriou @ Archimedia Accounts
  • We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for.

    Jasmine Lambert @ Redwood Financial
  • We have been working with Ben and his team now for sometime and the results they have delivered has surpassed our expectation and really wowed us with their know how and service. We conducted a review with them and the results were yet again really great so we don’t see their fees as a cost we see it as an investment in our business and is great value for money.

    Steven Blofield @ Redwood Financial
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services
  • We have been working with Ben and Harry for over a year now and we are delighted with the results we are getting. They have a very defined process which we follow that plays a big part in helping us get excellent results. They are clearly experts in what they do, very professional and good fun to work with.

    Roland Moss @ Butt Miler Chartered Accountants

Why choose Targeted SEO?


Targeted SEO works with ambitious businesses across the UK. If you are excited by the potential of SEO and what it can achieve for your company,  contact us to apply for a 20-minute SEO consultation.

Book Your Consultation

We can help you to stand head and shoulders above the competition and increase those oh-so-valuable enquiries and leads.

At Targeted SEO, we’ve helped many local businesses such as yours to stand out in online searches and generate new business. Our talented and approachable team have extensive knowledge and expertise in SEO and website design, but we’ll never bore you with techy jargon – unless you want us to! We will focus instead on results and achieving as much as we can for your business.