Table of Contents
SEO Is A Wise Investment For Financial Advisors
When it comes to taking care of finances, people naturally seek out trustworthy, approachable advisors with proven expertise. Other than real-life word of mouth, there’s no more powerful way to prove your professional credentials than online.
The vast majority of people today use search engines to answer their financial questions and are far more likely to trust results on page one of SERPs (search engine results pages). So if your financial advisor business is not there, it dramatically reduces the odds of being found.
Search engines use a myriad of algorithms to sort or ‘index’ websites hierarchically, and there are many techniques to help get ahead in the rankings. In a nutshell, it involves an overhaul of your entire website to make it search engine and user-friendly.
SEO can turn your online performance around and deliver you impressive results. By that, we mean more website traffic, more brand awareness and more business.Apply for SEO consultation
We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for. Every meeting is full of targeted and proactive ways to improve our content, drive more traffic and actually get results. We look forward to our continued relationship and building on what’s been achieved so far. We highly recommend Targeted SEO for professional businesses who need to succeed online.Jasmine Lambert @ Redwood Financial
Improve visibility in online searches
The main goal of SEO for financial advisors is to make your services more visible in relevant search results. To be competitive, it is important that your website is designed optimally so that Google can ‘read’ it. Our websites are fully optimised to achieve visibility in organic results, i.e. ‘natural’ search results (instead of the pay-per-click ads), which users trust in far greater numbers.
Increase website visits and enquiries
Once your site has matured, it’s more likely to rank on page one of Google for financial advisor searches in your target region. That will result in a higher click-through rate, driving more traffic to your site. And more web traffic will inevitably generate more enquiries.
Grow your brand and reputation
Trust and reputation are key for financial advisors, and SEO plays a huge part in proving your credentials online. As a result of our SEO content strategies, we have helped many of our finance clients to develop their brand identity to win customers’ hearts as well as minds.
The beauty of SEO is that it is driven by analysis and numbers. The performance of your website can be measured using SEO software, so success is tangible. What’s more, it’s long-lasting. Whereas paid-for ads aim for instant results, the results of organic search are far more enduring, giving you a greater return on your marketing spend.
We Specialise In SEO For The Finance Industry
We’ve worked with many financial advisors and have built a good working knowledge of the finance industry. To put our money where our mouth is, please take a moment to look at the results we have achieved for our financial industry clients. If you think we could be the right fit for your business, please contact us to apply for a consultation.
Our Specialist SEO Services For Financial Advisors
Our approach to SEO for financial advisors is fully-integrated, using a strategic mix of on-page SEO, off-page SEO, local SEO and content strategy. There’s no such thing as SEO by numbers, so each of our campaigns for financial advisors is unique. Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign aimed to achieve your business goals.
Your bespoke campaign is likely to combine elements of all our key SEO services:
An audit of your website is always the first stage in your SEO journey. Our audits involve an in-depth analysis of your website’s content, structure, and performance in search engine result pages (SERPs). We also take a good look at your financial advisor competitors. From there, we can identify areas of improvement to inform your SEO campaign.Learn more
Optimised web design
The advantage of designing your financial advisors website from scratch is that it is built with SEO in mind, meaning it has a head start in the rankings from day one. We will work with you to fully understand your business and produce a site that reflects your brand and helps you to meet your goals.Learn more
The goal of on-page SEO is to enable your website to ‘talk’ to Google. We refer to the Big 3: technical SEO (e.g. metadata, internal linking, URLs and markup), SEO content strategy (high-quality content on each and every page), and user experience (e.g. fast page loading, ease of navigation).Learn more
Off-page SEO is so important to financial advisors as it establishes your reputation outside of your website. Techniques like citations and backlinks prove to search engines that your site is reputable and, therefore, useful to users. This will result in your site being indexed and ranked higher.Learn more
SEO content strategy
As a financial services provider, it’s important that your website is packed full of insights and information that are of genuine use to your audience. Google prizes high-quality content, as do we. Our content is always produced for users first, with keywords effortlessly weaved in to increase searchability.Learn more
If your company serves a particular region, then local SEO is essential to be visible in ‘near me’ search results. Local SEO for financial advisors includes things like schema markup, local citations, keyword strategy and optimising your Google Business Profile. This provides search engines evidence of your geographical area, which they can match to relevant user searches.Learn more
Apply for an SEO consultation
Results we can achieve for your financial advisor business:
- Boost website traffic
- Be among the top-ranking financial advisors in local searches
- Increase website conversions
- Generate more enquiries and leads to expand your client base
- Grow your reputation and distinguish your brand
- Become an industry voice
- Receive an impressive ROI
Targeted SEO has a head start when it comes to understanding your business, having worked with many clients in the finance sector. We can help you to showcase your services and build brand authority, as well designing a website that grabs the attention of search engines.
The Targeted team has enjoyed great success in helping financial advisors to drive website traffic and valuable new business. We’re here to support SMEs, and everything we do aims to improve your bottom line and help your company go from strength to strength.
If you are a financial advisor looking to generate more business, we can help you to stand head and shoulders above the competition and increase those oh-so-valuable enquiries and leads.
Get in touch with Targeted SEO to apply for a 20-minute consultation:
SEO Success: Impressive Organic Traffic Growth for a Financial Advisor
This was a highly successful SEO campaign which after 2 years of work has produced a website which will continue to deliver leads and enquiries from the organic search results long into the future. The website is now an asset to the business, rather than just a brochure website to refer people to.
- Increase in organic traffic (first 12 months)
- Increase in total organic keywords
- Page 1 rankings Jan 2024
- Organic keywords in the top 1-5 search results Jan 2024