What is SEO for luxury brands?
The nature of luxury is exclusivity and rarity – granted, that’s hard to associate with billions of online searches and being number one in Google. But we’re not here to sell you pay-per-click ads or mass-marketing techniques. Instead, we can deliver an intelligent, targeted SEO strategy to increase your presence in organic search results, help inspire brand loyalty and ensure you don’t miss valuable online business.
Do luxury consumers use Google?
A lot of luxury purchases are made in-store, naturally. But 68% of luxury consumers use a search engine at the research stage, and if the experience isn’t of comparable quality, they are less likely to walk through your door. We prioritise high-quality user experience (as does Google), and we can help more of your customers to find and fall in love with your luxury brand website.
When it is optimised correctly, your luxury brand website will be more recognisable to search engines, sending more potential customers your way. Targeted SEO has the skill and experience to get you there.
To see if we could be a good fit for your luxury brand, please get in touch to apply for a 20-minute consultation.
BENEFITS AND RESULTS
Results we can achieve for your luxury brand:
- High-quality user experience
- A boost in website traffic
- Improved ranking in relevant service search queries
- Increase website conversions
- Increased enquiries and leads
- Brand and reputation enhancement
- An impressive ROI
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Our Luxury Brand SEO services
In our experience, we see the best results with a fully integrated approach to SEO. This is not to say that any two SEO campaigns are the same. Starting with a detailed audit of your current website, we can devise the right SEO strategy to increase your online presence and drive organic traffic to your site.
Your bespoke campaign will likely combine elements of all our key services:
If you have either an in-house or external digital marketing team, we can provide SEO consultation. This might be in the form of SEO analysis, link building or target keyword research. Keyword research for luxury brands relies more on relevance than search volume, and we have the knowledge and software to find the most valuable keywords for your brand.
The advantage of designing your website from scratch is that it is fully optimised from day one. Our designers understand luxury brands and can deliver you a sleek, minimal website that enhances your customer experience, differentiates your product/service and creates demand.
The goal of on-page SEO is to enable your website to ‘talk’ to Google. We refer to the Big 3: technical SEO (e.g. site structure, internal links, content silos, meta descriptions, URLs and schema markup), content strategy (identifying relevant long tail keywords, producing high-quality content on all web pages), and user experience (e.g. page speed, no broken links, ease of navigation).
If on-page SEO is your shop window, then offsite SEO strategy is the all-important word of mouth. We use many techniques to bolster reputation offsite, using ranking factors like citations and high-quality backlinks. We can also establish a guest blog strategy, working with other site owners to create high-quality links back to your site.
Selling luxury goods/services is all in the storytelling. We create content that is designed to sell brands as much as it is optimised for search engines. We will work closely with you to understand your USPs and brand style to create valuable content for your web pages and blogs.
If SEO agencies were considered luxury, we’d like to think Targeted SEO would be up there. We are committed to creating high-quality content and bespoke SEO campaigns that elevate brands, grow awareness and boost online and offline sales.
Our intelligent and dynamic team has wide experience in both branding and digital and understand the finer detail of luxury marketing. We can translate it into a first-class SEO strategy that positions your website as exclusive – but not elusive.
Take a look at our client reviews and case studiesRead Our Case Studies
ARE YOU READY TO GROW YOUR BUSINESS?
Get in touch with Targeted SEO to apply for a 20-minute consultationBook Your Consultation