For local dentists, search engine optimisation and internet marketing have never been so important. Your potential new customers are turning to Google to find a dentist near to their location.
If your dental website doesn't appear high in the local search results you won't be getting any local web traffic and more importantly phone calls and new customers.
Onsite SEO for Dental Practices
So what do we mean by SEO? Search engine optimisation is the process improving your website so it ranks higher in search engines. Google will display websites in search results which are the most relevant and have the most authority.
There are many elements of your website which need to be correctly optimised, this is what we refer to as 'onsite SEO'...
Dental Keyword Research
Keywords refer to the search terms a customer would be using in Google to find a dentist. There are 100's of potential keywords to rank your dental website for. These keywords should be used in the content of your website in a natural way.
Many businesses or trades usually target the location they are in, for example: dentist + location.
However, with so many dentists competing to rank for this keyword it can be extremely difficult without specialist SEO help. To start with, we would suggest targeting other services you offer, for example:
best cosmetic dentists in XXXXX
private dental practice in XXXXX
best teeth whitening offers in XXXXX
invisalign teeth straightening dentists in XXXXX
dental hygienist in XXXXX
denplan dentist in XXXXX
Add your location to the end of them and you have a good content strategy for your dental website. It will be very beneficial to rank for more competitive keywords but expect it to take longer and more investment into your SEO campaign.
When your website appears high in the search results for more competitive keywords, you'll be able to scale up your business and invest more into your digital marketing.
Responsive Web Design
Your dental company website should be more than URL to put on a business card. A good business website should convert more visitors into paying customers and clients. Your website needs to be responsive and mobile friendly.
Responsive means it responds to the browser it's being viewed on and website visitors don't have to manually zoom in to read text when visiting from their mobile phone. Not having a responsive website will result in a high bounce rate and fewer customer leads. Your website should also have clear calls to action, telephone number and contact forms on all pages.
Check to see if your dental website is responsive: Run Mobile Test
Google Map Pack and Google My Business
Have you noticed the Google Map Pack when you've searched for a local business or service? As a local business offering your services to one town or city it's vital you appear in the top 3 of the map pack, otherwise you will be missing out on phone calls and clicks to your website.
So how do you appear in the Google Map Pack?
Well, for a start you need a Google My Business page with a verified address. You can create one for free here. Then you need to follow the instructions to verify your location with Google. It's important you optimise your business page by completing all the fields available - add your address, telephone number, website, opening hours and photographs of your business. You need to give Google as much information as possible.