Search Engine Optimisation

We can develop your website for higher rankings in search engines, ultimately leading to more targeted website visitors, qualified customer enquiries, sales, leads and phone calls for your business.

Onsite SEO

​​​​​Enhancing your website content for search engines

Onsite SEO is the foundation to any successful campaign. We will audit your website to make sure it is correctly optimised with the right content, keywords, meta descriptions, schema markup, URL structure, title tags, duplicate content and more. Your website needs to communicate effectively with search engines.

Offsite SEO

Developing the authority of your domain

The process of building your website authority by gaining backlinks (other websites linking to yours) and shares across social platforms. Typically it will involve adding your details to online directories (citations), content marketing, press releases and guest blogging. It can take 4-6 months to see significant improvements in your ranking positions.

Local SEO

Targeting the area your business serves

Many local businesses fail to optimise their website for the location where they are based. By not targeting a location it will be difficult to compete, especially against larger companies with well established websites. We can build local landing pages to help bring you results faster.

Google My Business

Putting your business on the local map

Search for a local company in Google and you’ll see businesses displayed on a map in the search results. If you’re not in the top 3 you will be missing out on important customer phone calls and leads. We’ll get you ‘Google verified’ and put a strategy in place to rank your business page higher.

We rank #1 for our keywords, do you?

Is your business ranking highly in search engines? You could be missing out on valuable phone calls, sales and customer enquiries. Talk to us today about improving your website with a free, no-obligation SEO consultation.

targeted seo ranking results

What SEO services can we provide?

SEO can be very complex with many aspects, all of which can have a huge impact on how well your website performs. Our Southampton based SEO services includes many of these as part of a monthly SEO retainer. The scope of work we can provide isn’t necessarily limited to these services and can include SEO copywriting, website management and care, graphic design, branding and more.

We thoroughly research the keywords your website should be ranking for and their monthly search volumes. After all, there’s no point ranking your website for searches which won’t result in web traffic. We use industry leading applications to find the keywords which will be most profitable for you. Once we agree the keywords you should be targeting we will start to develop and enhance your website using them. Gone are the days of stuffing keywords into the footer of your site. Google has become very intellgent and only wants to show the best and most relevant results to its users. However, we understand this and won’t damage your site by ‘over optimising’ it.
When you search for a local business or service you will see the most relevant results on a map, displayed in proximity and relevancy to your specific search term and location. As a local business it’s important to appear highly in the Google ‘Map Pack’ and there are many things which can make all the difference to this ranking. We can put a strategy in place to optimise your business listing, gain 5-star reviews and make you the shining light in your local area.

Successful website SEO copywriting is a combination of writing for the end-user but also with search engines in-mind. Through the clever use of keywords, we can enhance the copy on your website, providing search engines with the content they need to learn about your website and rank it for the keywords and topics your customers are using to find your business or service. Content is still king and always will be.

As well as great content your website needs to be developed so search engines can crawl and index it in their search results. We take into account many aspects of technical web development, all of which can be classed as ‘technical search engine optimisation’. This includes but is not limited to; hidden pages, page speed, caching, slow web hosting, excessive WordPress plugins and many more aspects. Improving these will have a big impact to how well your website performs, not just in Google’s eyes but also your visitors.

The reputation of your company is important, and you should do the upmost to encourage positive online customer reviews, asking past and present customers or clients to leave your business a review across platforms such as Facebook, Google My Business, Trust Pilot (if you use this) and many others. 84% of people trust online reviews and 68% form an opinion after reading between one and six online reviews. We can devise a strategy to increase your customer reviews online so new customers are more inclined to trust you.

Links to your website from others are still one of the biggest ranking signals. Search engines such as Google use links to determine the quality of your website. Quality links from other websites to yours can help increase the authority of your site over your competition. At Targeted SEO we focus on building links from website’s which will gradually improve the power your website has. We use a combination of citations (online directories), guest blogging and social media.
CRO is vital if you rely on website visitors converting into paying customers. We will develop easy to use contact forms and strong calls to action (CTA’s) making it easy for your website visitors to submit an enquiry or call you. CRO can mean a higher conversion rate and a better return on your investment.

WordPress is my go to content management system for local business web design. WordPress is a fantastic platform to develop websites on due to its ease of use and flexibility. If you already have a brand and style we can match it and, in some cases, even enhance it. We use the leading WordPress themes to develop your website on (like the foundations of a building). These themes are fast, responsive and perform well across all platforms and devices. We can also design logos and marketing material to match, helping to build your brand offline as well as online.

Websites need to be maintained and kept updated, especially if they are built in a content management system like WordPress. You may also like to add new pages and content on a regular basis. When you enlist in our SEO services we’ll act as your website manager and provide the updates your site needs.
All of our websites are integrated with Google Analytics and Search Console. This is so we can monitor stats such as traffic, visitors, bounce rates and more. This is useful insight into the best performing pages and helps us to prioritise these over other less performing pages. If you don’t have Google Analytics set up already we can do this for you and implement on your website, providing you will full admin access rights.

Targeted SEO focusses on organic search engine optimisation. However, if you require paid advertising we can arrange this for you. We work closely with an expert PPC company in the Southampton area. They can easily set up and manage your ads, providing a valuable service while you wait for the organic rankings to improve. It can take 4 – 6 months to see improvements in the organic search results. We always recommend a minimum of 12 months SEO to get the best return on your investment. Eventually, your website will be worth a great deal to your business as it generates new leads and customer enquiries on a daily basis.

If you’re interested to know how your SEO campaign is going and how well your website is ranking for your selected keywords, we will provide you with a monthly report. This report gives you a detailed overview of ranking positions, snap shots of monthly traffic, visits and bounce rates as well as any link building.

SEO Pricing Packages

We provide a range of professional SEO packages that can be tailored to your individual business needs and requirements. Prices depend on your marketplace and competition. We will always price our SEO with complete transparency.

Good

Just starting out in SEO
Contact us for monthly quote
  • Keyword research
  • 1 - 5 keywords targeted
  • Onsite optimisation
  • Good link building
  • Google MyBusiness optimisation
  • 24/7 keyword rank tracking
  • Website care and maintenance

Better

Increasing enquiries from your website
Contact us for monthly quote
  • Keyword research
  • 1 - 10 keywords targeted
  • Onsite optimisation
  • Better link building
  • Google MyBusiness optimisation
  • 24/7 keyword rank tracking
  • Website care and maintenance

Best

Outranking your competitors
Contact us for monthly quote
  • Keyword research
  • 1 - 20 keywords targeted
  • Onsite optimisation
  • Best link building
  • Google MyBusiness optimisation
  • 24/7 keyword rank tracking
  • Website care and maintenance

LOCAL search engine optimisation

Are you a local business who needs to generate more customer enquiries, leads and sales from the free organic traffic that Google provides?

Frequently asked SEO questions

An SEO package is a monthly subscription that you can pay to us at the beginning of each month. This is so we spend an agreed amount of time developing your website so it effectively communicates with search engines.Website developments can include adding new content to your website in the form of new pages or relevant blog posts; onsite optimisation; building links from other websites to yours; optimising your Google business page and more.
Developing your website takes time and ongoing effort. SEO isn’t a set and forget solution. For example, researching and writing unique content to be used on a guest blog post (so that you get a backlink to your site) could take 2 or 3 hours of our time. 3rd party websites often charge for a guest post and we’ll be up front about that in our consultation with you.We usually charge £45ph so investing in a monthly SEO package is more cost effective for your business. Anything less than one day per month spent on your website won’t typically generate good results.
Search Engine Optimisation is suitable for a wide variety of local and national businesses. Let’s say you already have a website or have just launched a new one but aren’t receiving any phone calls, sales or new enquiries. This will be because it’s not receiving web traffic or is poorly optimised for search engines. Every website needs visitors and these visitors need to take action on your site.
No agency can guarantee that your website will rank number 1, and anyone that tells you such should not be taken seriously. Search engines have evolved and with the rise of voice search from devices such as Alexa, ranking your website for a number of keyword topics is becoming a better strategy.Google uses ranking algorithms to determine their search results and these algorithms are constantly changing (you may have heard of Panda, Penguin, Hummingbird and Pigeon!). We don’t know for certain exactly how Google’s algorithms actually work as this is a closely guarded secret. However, at Targeted SEO we go to great lengths to study SEO and closely monitor changes to ranking factors.

SEO is an ongoing process and increasing traffic to your website is greatly dependent on the competition of your market. It can take 4 – 6 months for you to starting seeing results and you should at the very least budget for 12 months of SEO work. The results should improve month on month after several months of investment. SEO is a long term strategy and one of the best return’s of investment you can ever make.

SEO is the combination of a great number of factors. From creating great content to optimising your website for keyword topics, social signals, increasing customer reviews, building backlinks, blogging and more. All of which can impact how well your website performs in Google.
A backlink is essentially a hyperlink from another website linking to yours. It’s important to have quality backlinks to your site as this will help grow domain authority and increase your website ranking positions overtime.
Creating a blog will help you stand out as an expert in your industry. Blogging can also increase traffic to your website and create backlinks as people share your content and link to it from their own websites.
When you first contact us we’ll examine your website to see if we can help. The next step will be a free, no-obligation consultation either by telephone or, if you’re local to Southampton, a face-to-face meeting.We will take you through your website and highlight some of the issues you have and how they can be fixed. If you’re happy with our proposal and we are a good fit to work together, we’ll suggest one of our pricing packages or, if you have a budget in-mind we’ll work to that and tell you what is achievable.