Search Engine Optimisation
Enhancing your website content for search engines
Onsite SEO is the foundation to any successful campaign. We will audit your website to make sure it is correctly optimised with the right content, keywords, meta descriptions, schema markup, URL structure, title tags, duplicate content and more. Your website needs to communicate effectively with search engines.
Developing the authority of your domain
The process of building your website authority by gaining backlinks (other websites linking to yours) and shares across social platforms. Typically it will involve adding your details to online directories (citations), content marketing, press releases and guest blogging. It can take 4-6 months to see significant improvements in your ranking positions.
Targeting the area your business serves
Many local businesses fail to optimise their website for the location where they are based. By not targeting a location it will be difficult to compete, especially against larger companies with well established websites. We can build local landing pages to help bring you results faster.
Google My Business
Putting your business on the local map
We rank #1 for our keywords, do you?
Is your business ranking highly in search engines? You could be missing out on valuable phone calls, sales and customer enquiries. Talk to us today about improving your website with a free, no-obligation SEO consultation.
What SEO services can we provide?
SEO can be very complex with many aspects, all of which can have a huge impact on how well your website performs. Our Southampton based SEO services includes many of these as part of a monthly SEO retainer. The scope of work we can provide isn’t necessarily limited to these services and can include SEO copywriting, website management and care, graphic design, branding and more.
Successful website SEO copywriting is a combination of writing for the end-user but also with search engines in-mind. Through the clever use of keywords, we can enhance the copy on your website, providing search engines with the content they need to learn about your website and rank it for the keywords and topics your customers are using to find your business or service. Content is still king and always will be.
The reputation of your company is important, and you should do the upmost to encourage positive online customer reviews, asking past and present customers or clients to leave your business a review across platforms such as Facebook, Google My Business, Trust Pilot (if you use this) and many others. 84% of people trust online reviews and 68% form an opinion after reading between one and six online reviews. We can devise a strategy to increase your customer reviews online so new customers are more inclined to trust you.
WordPress is my go to content management system for local business web design. WordPress is a fantastic platform to develop websites on due to its ease of use and flexibility. If you already have a brand and style we can match it and, in some cases, even enhance it. We use the leading WordPress themes to develop your website on (like the foundations of a building). These themes are fast, responsive and perform well across all platforms and devices. We can also design logos and marketing material to match, helping to build your brand offline as well as online.
Targeted SEO focusses on organic search engine optimisation. However, if you require paid advertising we can arrange this for you. We work closely with an expert PPC company in the Southampton area. They can easily set up and manage your ads, providing a valuable service while you wait for the organic rankings to improve. It can take 4 – 6 months to see improvements in the organic search results. We always recommend a minimum of 12 months SEO to get the best return on your investment. Eventually, your website will be worth a great deal to your business as it generates new leads and customer enquiries on a daily basis.
SEO Pricing Packages
LOCAL search engine optimisation
Frequently asked SEO questions
SEO is an ongoing process and increasing traffic to your website is greatly dependent on the competition of your market. It can take 4 – 6 months for you to starting seeing results and you should at the very least budget for 12 months of SEO work. The results should improve month on month after several months of investment. SEO is a long term strategy and one of the best return’s of investment you can ever make.