SEO Case STUDY : Accountants

Developing a successful website alongside an SEO strategy to generate local and national leads.


Approved Accounting is an established accounting firm in Havant Hampshire. They needed to increase their online visibility in London as well as promote their range of specialist accounting services including the Xero cloud accounting system.

What we do

We redeveloped their website using Elementor Pro. Elementor is our choice of page builder for WordPress as it allows us to have complete control over the site. It’s very flexible and also great for SEO. We can ensure that pages are using the correct headings and structure for successful SEO. During the redevelopment phase we worked on the onsite and technical SEO. This included ensuring proper use of page titles, meta descriptions, internal linking and optimising blog content. We also added more specialist pages to help attract a wider customer audience.
Web Design for Accountants
Website after we redeveloped it. Paying particular attention to user experience, conversion rate optimisation and responsive design.


The site has seen strong growth, increasing in organic keywords and ranking for competitive searches, including London. Traffic is increasing along with enquiries.
accountants domain metrics in ahrefs
Website domain metrics in ahrefs - increases in organic keywords and traffic value.

Does your accounting firm need more leads?

We are specialists in SEO and web design for accountants. We understand what it takes to make your business attract new clients. Talk to us about the web design and SEO services we can offer your accounting firm.

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