SEO Case STUDY : Mortgage Broker

Generating new mortgage leads via organic search.

Overview

YesCanDo Money is a friendly, family run local mortgage brokers based in Havant. They had a fantastic brand and social media following but the website simply wasn’t performing well enough in search engines. We ran an SEO audit on the site and soon realised it was lacking in optimised content and authority.
YesCanDo Money Start
Website metrics at the start of the SEO campaign - low number of organic keywords and traffic value.

Targeted SEO Strategy

By developing the user experience, improving content such as key service pages, local landing pages and a blog content marketing strategy, we are increasing organic traffic to the site. This has resulted in growing new enquiries to the business across a wide area.
mortgage broker SEO case study
Website after we redeveloped it. Paying particular attention to user experience, conversion rate optimisation and responsive design.
5/5

YesCanDo Money has used Targeted SEO for 5 months now. Not only have we seen a sharp increase in google positioning but more importantly we have seen an increase in enquiries and sales. Very highly recommended.

Steve Roberts - YesCanDo Business Owner

RESULTS

After redeveloping the website we set about researching new keywords for the business to target in their blog and core service pages. Each post was optimised to answer specific questions being asked in Google. We also outreached to other industry blogs for guest posts (an article with a link back to the clients website). These links helped the site to grow in authority. As a result of the successful onsite and offsite SEO work the business generated more enquiries and mortgage leads across Hampshire and a wider area, not just Havant where they are based.

Performance of website after 5 months of work. Organic keywords and traffic value dramatically increased.
YesCanDo Money's performance in Google Search Console
Performance from Google Search Console highlighting increases in clicks and impressions.
mortgage broker local SEO
Example of number 1 ranking using local SEO strategy.
mortgage broker featured snippet
Featured snippet example - answering questions in Google (national searches).

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