SEO Case STUDY : Pest Control Website
What we did
By researching the questions being asked in Google and providing answers, we were able to drive organic traffic to the site. We focussed on trying to win the ‘featured snippet’ for the question or search query being asked. We refer to these blog articles as ‘response’ posts. By creating a silo of topical content and interlinking to relevant content we were able to spread authority throughout the site. We also put a process in place to build quality backlinks from other trusted websites (guest posts). This helped to strengthen the domain so it ranked for even more competitive searches.
Blogging and content marketing is a fantastic way to establish expertise, authority and trustworthiness (E-A-T) within your industry. This can help you rise above your competitors and gain trust with new customers.
Blogging does take time but after months of creating new content Google began to recognise the site as a trusted authority. As a result it started to rank high in the search engine results, often for highly competitive searches.
Domain overview data from ahrefs SEO software. This shows how the website has grown in organic traffic. It now ranks for over 18,000 keywords organically.