Enhancing your website content for search engines
Developing the authority of your domain
Targeting the area your business serves
Google My Business
Putting your business on the local map
What SEO services can we provide?
SEO can be very complex with many aspects, all of which can have a huge impact on how well your website performs. Our Southampton based SEO services includes many of these as part of a monthly SEO retainer. The scope of work we can provide isn’t necessarily limited to these services and can include SEO copywriting, website management and care, graphic design, branding and more.
When you search for a local business or service you will see the most relevant results on a map, displayed in proximity and relevancy to your specific search term and location. As a local business it’s important to appear highly in the Google ‘Map Pack’ and there are many things which can make all the difference to this ranking. We can put a strategy in place to optimise your Google My Business, gain 5-star reviews and make you the shining light in your local area.
Successful website SEO copywriting is a combination of writing for the end-user but also with search engines in-mind. Through the clever use of keywords, we can enhance the copy on your website, providing search engines with the content they need to learn about your website and rank it for the keywords and topics your customers are using to find your business or service. Content is still king and always will be.
The reputation of your company is important, and you should do the upmost to encourage positive online customer reviews, asking past and present customers or clients to leave your business a review across platforms such as Facebook, Google My Business, Trust Pilot (if you use this) and many others. 84% of people trust online reviews and 68% form an opinion after reading between one and six online reviews. We can devise a strategy to increase your customer reviews online so new customers are more inclined to trust you.
Links to your website from others are still one of the biggest ranking signals. Search engines such as Google use links to determine the quality of your website. Quality links from other websites to yours can help increase the authority of your site over your competition. At Targeted SEO we focus on building links from website’s which will gradually improve the power your website has. We use a combination of citations (online directories), guest blogging and social media.
WordPress is my go to content management system for local business web design. WordPress is a fantastic platform to develop websites on due to its ease of use and flexibility. If you already have a brand and style we can match it and, in some cases, even enhance it. We use the leading WordPress themes to develop your website on (like the foundations of a building). These themes are fast, responsive and perform well across all platforms and devices. We can also design logos and marketing material to match, helping to build your brand offline as well as online.
Targeted SEO focusses on organic search engine optimisation. However, if you require paid advertising we can arrange this for you. We work closely with an expert PPC company in the Southampton area. They can easily set up and manage your ads, providing a valuable service while you wait for the organic rankings to improve. It can take 4 – 6 months to see improvements in the organic search results. We always recommend a minimum of 12 months SEO to get the best return on your investment. Eventually, your website will be worth a great deal to your business as it generates new leads and customer enquiries on a daily basis.
Example SEO Pricing Packages
LOCAL search engine optimisation
Frequently asked SEO questions
An SEO package is a monthly subscription that you can pay to us at the beginning of each month. This is so we spend an agreed amount of time developing your website so it effectively communicates with search engines.
Website developments can include adding new content to your website in the form of new pages or relevant blog posts; onsite optimisation; building links from other websites to yours; optimising your Google business page and more.
Developing your website takes time and ongoing effort. SEO isn’t a set and forget solution. For example, researching and writing unique content to be used on a guest blog post (so that you get a backlink to your site) could take 2 or 3 hours of our time. 3rd party websites often charge for a guest post and we’ll be up front about that in our consultation with you.
Investing in a monthly SEO package is more cost effective for your business. Anything less than one day per month spent on your website won’t typically generate good results.
Search Engine Optimisation is suitable for a wide variety of local and national businesses. Let’s say you already have a website or have just launched a new one but aren’t receiving any phone calls, sales or new enquiries. This will be because it’s not receiving web traffic or is poorly optimised for search engines. Every website needs visitors and these visitors need to take action on your site.
No agency can guarantee that your website will rank number 1, and anyone that tells you such should not be taken seriously. Search engines have evolved and with the rise of voice search from devices such as Alexa, ranking your website for a number of keyword topics is becoming a better strategy.
Google uses ranking algorithms to determine their search results and these algorithms are constantly changing (you may have heard of Panda, Penguin, Hummingbird and Bert!). We don’t know for certain exactly how Google’s algorithms actually work as this is a closely guarded secret. However, at Targeted SEO we go to great lengths to study SEO and closely monitor changes to ranking factors.
SEO is an ongoing process and increasing traffic to your website is greatly dependent on the competition of your market. It can take 4 – 6 months for you to starting seeing results and you should at the very least budget for 12 months of SEO work. The results should improve month on month after several months of investment. SEO is a long term strategy and one of the best return’s of investment you can ever make.
SEO is the combination of a great number of factors. From creating great content to optimising your website for keyword topics, social signals, increasing customer reviews, building backlinks, blogging and more. All of which can impact how well your website performs in Google.
A backlink is essentially a hyperlink from another website linking to yours. It’s important to have quality backlinks to your site as this will help grow domain authority and increase your website ranking positions overtime.
Creating a blog will help you stand out as an expert in your industry. Blogging can also increase traffic to your website and create backlinks as people share your content and link to it from their own websites.
When you first contact us we’ll examine your website to see if we can help. The next step will be a free, no-obligation consultation either by telephone or, if you’re local to Southampton, a face-to-face meeting at our office.
We will take you through your website and highlight some of the issues you have and how they can be fixed. If you’re happy with our proposal and we are a good fit to work together, we’ll suggest one of our pricing packages or, if you have a budget in-mind we’ll work to that and tell you what is achievable.