Onsite SEO Services
What is onsite SEO?
Onsite SEO refers to the process of improving your website content for both search engines and users. If the content is poorly written and not descriptive Google won’t understand what your website is about, it won’t crawl your site and index it in the search results. As a result, organic traffic will be low and you won’t be found online for services or products related to your business.
Improving website content for SEO
The first stage of any successful SEO campaign is improving the content of the website. This can involve adding more text and images to individual pages which might be ‘thin’ on content. If your business offers a range of services each of these should have individual pages that are clearly linked and defined.
Local SEO content
Often overlooked by small businesses is the metadata for each page. Metadata is the page title and description of each page on the website and is what Google usually shows in the search results.
Optimising metadata with keywords and a summary of what the page is about will provide search engines with more information about your content. Better still, using calls to action in the metadata can help make your stand out in the SERP’s, increasing click through rate in the process.
URL's and permalinks
The page URL’s (addresses) within your website should be clearly labelled and not just random numbers or letters. If your site is built in the WordPress CMS this is easy to fix. With plugins like Yoast SEO and Rank Math, we can easily set the permalinks (URL’s) and create redirects for any pages which may already be indexed in Google.
Website Design & branding
Is your website professional and does it represent your business in the best possible light? A badly designed website will leave many of your visitors with a poor impression of your company and will result in a high bounce rate. At Targeted SEO, we can design your business a polished website and brand which not only looks great but performs well in search engines too.
Can your users find your key service pages within 1 click? Is your site responsive to the browser it’s being viewed on? Do you have clear messaging and calls to action to increase engagement and conversion rates? No? Well, this is another area we can help with. Our ideal client is small/medium sized business owner with a poor website! We’ll get you the results you need to grow.
Your site should have a site map. This is a list of all pages and posts which can be crawled and found on your site. Many SEO plugins for WordPress create XML site maps automatically. The site map can be submitted to Google via Search Console to help the Google bot crawl and index new pages faster. We can manage all of this for you and also submit new pages and content changes to Google for re-indexing.
For large websites with a large amount of content, we recommend linking related content. This will also help Google crawl the site and index new pages. For large blogs, you can create a silo of related content, with your key service page at the top. Carefully linking between blog content and service pages will help Google understand more about your website topics.
Regular publishing on your website in the form of a blog can establish you as an authority in your industry. A blog can also help drive organic traffic into your website. We are experts at finding the right questions people are asking about your services (see ‘people also ask’ in Google).
We’ve had a great deal of success building ‘authority websites’ which answer a range of ‘how to’ and ‘best x for y’ type questions in Google. If you don’t have time for blogging you can also leave this to us. We can develop a content and blogging strategy which will grow your site traffic, and establish your expertise, authority and trustworthiness (E-A-T).