SEO Services Southampton

Welcome to Targeted SEO, a digital marketing company based in Southampton, Hampshire. We are perfect for professional businesses who need more customers to find their website online.

Search Engine Optimisation (SEO)

Optimising websites for search engines is a skill we have a great deal of experience in. If your business is based in Southampton (and even if it’s not) we can put an SEO strategy in place so more customers find your website.

WordPress Web Design

Do you need a new website? We can design and develop you a new professional website which is highly optimised for search engines. All of our websites are SEO friendly, responsive across all mobile platforms and will get you noticed online.

SEO Copywriting & Content

Search engines love content and without it you won’t be king in Google. If you’re lost for words and need quality content for your website speak to us. We’ll create copy and content which will help improve your keyword ranking positions.

SEO search engine optimisation company in southampton

What is SEO?

SEO stands for search engine optimisation. It is the process of developing and enhancing your website, so it communicates effectively with search engines and allows more people to find your business, services or product in the organic search results. We specialise in ‘organic SEO’. This means the natural search results and not the paid advertising (marked with a greed ‘Ad’ symbol in Google).

Does your website need search engine optimisation?

If you are relying on promoting your services or selling products via your website, then you will greatly benefit from SEO. There are many businesses competing for the top positions in Google and it’s important to rank highly for searches and topics related to your business.

What SEO services can we provide?

SEO can be very complex with many aspects, all of which can have a huge impact on how well your website performs. Our Southampton based SEO services includes many of these as part of a monthly SEO retainer. The scope of work we can provide isn’t necessarily limited to these services and can include SEO copywriting, website management and care, graphic design, branding and more.

We throughly research the keywords your website should be ranking for and their monthly search volumes. After all, there’s no point ranking your website for searches which won’t result in web traffic. We use industry leading applications to find the keywords which will be most profitable for you. Once we agree the keywords you should be targeting we will start to develop and enhance your website using them. Gone are the days of stuffing keywords into the footer of your site. Google has become very intellgent and only wants to show the best and most relevant results to its users. However, we understand this and won’t damage your site by ‘over optimising’ it.

When you search for a local business or service you will see the most relevant results on a map, displayed in proximity and relevancy to your specific search term and location. As a local business it’s important to appear highly in the Google ‘Map Pack’ and there are many things which can make all the difference to this ranking. We can put a strategy in place to optimise your business listing, gain 5-star reviews and make you the shining light in your local area.

Successful website SEO copywriting is a combination of writing for the end-user but also with search engines in-mind. Through the clever use of keywords, we can enhance the copy on your website, providing search engines with the content they need to learn about your website and rank it for the keywords and topics your customers are using to find your business or service. Content is still king and always will be.

As well as great content your website needs to be developed so search engines can crawl and index it in their search results. We take into account many aspects of technical web development, all of which can be classed as ‘technical search engine optimisation’. This includes but is not limited to; hidden pages, page speed, caching, slow web hosting, excessive WordPress plugins and many more aspects. Improving these will have a big impact to how well your website performs, not just in Google’s eyes but also your visitors.

The reputation of your company is important, and you should do the upmost to encourage positive online customer reviews, asking past and present customers or clients to leave your business a review across platforms such as Facebook, Google My Business, Trust Pilot (if you use this) and many others. 84% of people trust online reviews and 68% form an opinion after reading between one and six online reviews. We can devise a strategy to increase your customer reviews online so new customers are more inclined to trust you.

Links to your website from others are still one of the biggest ranking signals. Search engines such as Google use links to determine the quality of your website. Quality links from other websites to yours can help increase the authority of your site over your competition. At Targeted SEO we focus on building links from website’s which will gradually improve the power your website has. We use a combination of citations (online directories), guest blogging and social media.
CRO is vital if you rely on website visitors converting into paying customers. We will develop easy to use contact forms and strong calls to action (CTA’s) making it easy for your website visitors to submit an enquiry or call you. CRO can mean a higher conversion rate and a better return on your investment.

WordPress is my go to content management system for local business web design. WordPress is a fantastic platform to develop websites on due to its ease of use and flexibility. If you already have a brand and style we can match it and, in some cases, even enhance it. We use the leading WordPress themes to develop your website on (like the foundations of a building). These themes are fast, responsive and perform well across all platforms and devices. We can also design logos and marketing material to match, helping to build your brand offline as well as online.

Websites need to be maintained and kept updated, especially if they are built in a content management system like WordPress. You may also like to add new pages and content on a regular basis. When you enlist in our SEO services we’ll act as your website manager and provide the updates your site needs.
All of our websites are integrated with Google Analytics and Search Console. This is so we can monitor stats such as traffic, visitors, bounce rates and more. This is useful insight into the best performing pages and helps us to prioritise these over other less performing pages. If you don’t have Google Analytics set up already we can do this for you and implement on your website, providing you will full admin access rights.

Targeted SEO focusses on organic search engine optimisation. However, if you require paid advertising we can arrange this for you. We work closely with an expert PPC company in the Southampton area. They can easily set up and manage your ads, providing a valuable service while you wait for the organic rankings to improve. It can take 4 – 6 months to see improvements in the organic search results. We always recommend a minimum of 12 months SEO to get the best return on your investment. Eventually, your website will be worth a great deal to your business as it generates new leads and customer enquiries on a daily basis.

If you’re interested to know how your SEO campaign is going and how well your website is ranking for your selected keywords, we will provide you with a monthly report. This report gives you a detailed overview of ranking positions, snap shots of monthly traffic, visits and bounce rates as well as any link building.

SEO has received a bad rap in the past due to many digital marketing agencies under delivering and often causing more harm than good. My aim is to change this mindset by providing a quality, reliable and valuable service to all of our clients.

Ben Sisson – SEO and Web Design Consultant Southampton - Targeted SEO Ltd.

Who should you use Targeted SEO?

Unlike other larger agencies we only take on a limited number of clients who we actually want to work with and provide genuine results for. We believe in really getting to know each of our clients and their individual requirements, eventually becoming an extension to their team. Every business is different, but the objectives often remain the same – more customer phone calls, enquiries and sales.
Targeted SEO Customer Reviews Southampton

Targeted SEO Ltd. is rated 5 out of 5. Based on 11 reviews.

Where do you start?

When you first contact us, we will examine your website to see if we can help. This can include a top line audit which will give us an overview of your current rankings, backlinks and the competition of your niche. If we are a good match to work together then we’ll arrange a free, no-obligation SEO consultation in the Southampton area.

Developing your website to communicate effectively with search engines is a gradual process and high rankings can’t be achieved over night. However, sometimes by making tweaks and changes to your website it can have a big impact. 

How much does SEO cost?

If we decide to work together, we’ll suggest a monthly retainer which works within your budget and provides value for money. One of the biggest expenses in SEO can be building links to your website and a proportion of your monthly budget will be spent on backlinks. The price of SEO can also depend on your industry.
Some niches are highly competitive and take months of hard work to get results in. For example, you could be competing with well-established websites with aged domains and 1000’s of backlinks. Others can be easier, it really depends, and we’ll be up front about that from the beginning of the process.

Can you show me past results?

We can provide you with many results from past and present clients which speak for themselves. Schedule an SEO consultation with us and we are confident that we will prove to you how successful we are and demonstrate our knowledge and expertise, not only in SEO but also in web design.

We use professional applications to track and monitor our search engine rankings and can show you how this works. If you agree to one of our monthly SEO packages we will give you access to our application which tracks and monitors your ranking positions and website traffic.

Local SEO Pricing Packages

If you’re unsure of how much to spend on SEO to generate results we can provide you with a selection of local SEO pricing packages. These are based on the number of keywords you would like to target and monitor and what it will actually take to generate results for you. We also won’t tie you in to a long-winded and complicated SEO contract. Simply pay at the beginning of each month and cancel any time.

Good

Low competition niche
Contact us for monthly quote
  • Keyword research
  • 1 - 5 keywords targeted
  • Onsite optimisation
  • Good link building
  • Google MyBusiness optimisation
  • 24/7 keyword rank tracking
  • Website care and maintenance

Better

Medium competition niche
Contact us for monthly quote
  • Keyword research
  • 1 - 10 keywords targeted
  • Onsite optimisation
  • Better link building
  • Google MyBusiness optimisation
  • 24/7 keyword rank tracking
  • Website care and maintenance

Best

High competition niche
Contact us for monthly quote
  • Keyword research
  • 1 - 20 keywords targeted
  • Onsite optimisation
  • Best link building
  • Google MyBusiness optimisation
  • 24/7 keyword rank tracking
  • Website care and maintenance

Free SEO Video Audits

Are you interested to know the health of your current website and how it can be improved? Submit your website for an SEO video audit and we’ll examine it for you, providing you with an overview of things like keyword ranking positions, backlinks, competitor comparisons and more. This free video audit will help you to have a better understanding of search engine optimisation and what it means for your business.