What is Google My Business?
If you are a local business owner with a website and looking for ways to get increased visibility in the search results then you need to have an optimised Google My Business page. Creating a Google My Business page is straightforward but getting it to rank highly in the map pack (the area which appears in the local search results) is anything but.
We offer a FREE Google My Business set up and verification service. If you are busy running your business this can be a good option. We’ll take the time to create your page and complete all of the relevant fields on your behalf. Simply get in touch and we’ll do the rest.
Specialists in map pack rankings
At Targeted SEO we are specialists in ranking in the maps section and know what it takes to get there. Simply search for ‘SEO Southampton’ and you’ll see us usually ranking in the top 3 of the Google map pack.
It’s extremely important to rank in the top 3 otherwise you’ll be missing out on potential leads and new business to your page.
Google Map Pack Ranking Factors 2018
There are many factors which determine rankings for local businesses but the most important are relevance, distance and prominence:
Making sure your local business listing matches what someone is actually searching for.
How far a potential search result is from the location term used in a search.
Refers to how well-known a business is. Some business are more prominent than others.
As part of our Google maps optimisation service we create local backlinks (citations) which include your NAP data (name, address, phone). Google will cross reference this information across a variety of websites as verification that you have a legitimate business with a genuine physical address.
Ranking highly in the map pack is also based on information that Google has about your business online (including links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimisation.
Optimise your Google My Business Listing
To begin with you need to claim your business listing or create a new one. Information you provide to Google must be correct and your name, address and phone number should be consistent with other online listings for your business, this includes your website. Add any images of your business, the services you provide, your team and so on.
Schema Markup and Rich Snippets
Schema is a relatively new form of code which we place on your website (usually in the footer). This code helps search engines return more informative results for the user. Schema can help your website rank better for all kinds of different content.
As a local business, you should care about online reviews. If you search for a product or service there’s high probability you will read the reviews before purchasing. You should make every effort to encourage your customers to leave a review and we can provide a strategy to help.