WHAT IS LOCAL SEO AND WHY IS IT IMPORTANT?
We could rattle off more statistics but, as a consumer yourself, we’re sure you’re aware of the authority that local search results and online reviews have. It’s the word of mouth for the digital age.
The simple objective of a local SEO strategy is to increase local search visibility so that more people can find your business online. It involves making your presence known to search engines in a geographical area for your services, so they can index your website in response to relevant local searches. The aim is to drive more organic website traffic, more enquiries and, ultimately, more business.
Nearly half of online searches today are for local services. It’s also reported that 97% of people learn more about a company on the internet (SEO Tribunal) and that “near me” type searches have grown by 900% in recent years (Chat Meter).
There are numerous techniques to achieve this, some relatively simple, some more involved. At Targeted SEO, we take a fully integrated approach to local SEO and stay bang up-to-date with the latest trends, search engine algorithms, and best practices. We’re passionate about helping our clients get more business online and welcome the chance to do the same for you.
Who can benefit from our Local SEO service?
Whether you sell a service or product, whether your audience is local or national. Apply for an SEO consultation today:Book a Consultation
WHO NEEDS LOCAL SEO?
If your business relies on local customers, then you need local SEO services. It is key to increasing your online visibility in response to local area searches.
If you’re on the fence, then Google your services in your area a few times using different words and phrases. Are you on the first page of results for some, or at least one of them? If not, then it’s unlikely that your customers can find you either, so there’s work to do.Apply for a Consultation
LOCAL SEO ESSENTIALS
To put our money where our mouth is – if you search ‘SEO Agency Southampton’ you should see Targeted SEO, usually ranking in the top 3 of the Google Map pack.
The first step to any successful local SEO strategy is an audit of your web pages and website performance, to identify areas of improvement.
We’ll look at things like website content and structure, current local search rankings, citations in local business listings and backlinks (other websites linking to yours) to inform a targeted local SEO campaign. We’ll also have a good look at what your competitors are doing in order to set the bar.
Local keyword research
Keyword research is essential to understand what your potential customers are searching for.
It may seem obvious, but unless you target specific local SEO keywords and phrases then you’re shooting in the dark. We use the latest intelligent technology to find local keywords that hold the most value for our clients.
Business Schema Markup
On the technical side of local SEO, there is a specific type of HTML code that can be added to your website to “talk” to search engines.
It helps them to identify what type of business or organisation you are, so they can index your website in response to local searches. This is a powerful tool in local SEO when added to important web pages, like your home page and contact page.
Google Business Profile (formerly Google My Business)
Google Business Profile is a free tool that helps to increase visibility of your local business in local search engine results pages (SERPs) and Google Maps.
Few local businesses unlock the full potential of this amazing tool. In the hands of our SEO experts, it can help your business to stand out over your competitors, build your brand reputation and enhance customer trust. It can also be used to monitor customer engagement and link with other platforms, such as your social media pages.
Local citations are references to your business’s name, address, and phone number (NAP) on other websites.
Obviously this is important so that your customers can get hold of you, but local citations also help create authority and trustworthiness in the eyes of search engine algorithms, which leads to better rankings.
Building citations involves local link building, which means creating links to your website from other local websites and directories. Consistency is key and so a citation audit is essential to erase any old contact details. The more consistent links there are, the more Google will trust your website and offer it up in local search results.
Collecting online reviews is beneficial in so many ways. Primarily, it will help boost your reputation in the eyes of potential customers, driving more traffic to your website.
Crucially, Google Reviews data is also used by Google as a barometer of your credibility, which will affect your performance in local search results. It also provides a valuable way to interact with your customers and gain feedback on your services.
Google Reviews carry a lot of weight as they drive more organic traffic, i.e. quality website traffic that is more likely to lead to a conversion. But there’s also a great deal of value in paid services such as Trustpilot or Feefo, which we can incorporate into your local SEO campaign.
Local landing pages
Local landing pages are pages on your website created to capture traffic from a local search. If you serve more than one region, it’s valuable to have a local landing page for each one, in order to widen the net. Local pages should include relevant keywords and phrases targeting the local area, along with engaging content and backlinks to other important pages on your website.
To Targeted SEO, local search engine optimisation is an organic process and requires a flexible approach to achieve the best results. We carry out month-by-month analysis to highlight areas of opportunity and improvement, using the best tools in the industry, like Google Analytics, Google Search Console and ahrefs.
When will I see results from a local SEO strategy?
Improving your local organic search results won’t happen overnight. At Targeted SEO we recommend a minimum of 4-6 months work and investment before you start to see results. That said, in less competitive niches and industries it’s possible see results sooner.
How long local SEO takes to pay off is contigent on:
- How mature your website is (Google indexes more established websites higher).
- A strong Google Business Profile and a bank of positive Google Reviews.
- How optimised your on-page SEO and off-page SEO strategy is. Even if all the local SEO boxes are ticked, your campaign is only as good as the quality of your website content.
Local SEO is a long-term marketing strategy and one that may require a leap of faith. But the results are equally long-term and rewarded with an impressive ROI.See Our Clients’ Results
How much does local SEO cost?
Local SEO comprises different techniques that are combined according to a client’s needs. In some cases, a brand-new website may be required to achieve results, whereas in others the focus may be off-page SEO. That’s why we quote on a case-by-case basis, following a thorough consultation. See our SEO pricing page.
What is the difference between local SEO and national SEO?
National SEO involves using keywords relevant to a product/service to improve a website’s visibility in relevant searches. Local SEO uses geographical keywords and off-page techniques such as citations to improve visibility in local searches for a product/service, e.g. “mortgage broker near me”.
How is local SEO measured?
Local SEO success is measured by agencies in various ways including, click-through rate (CTR), website traffic and keyword ranking. Ultimately, its value can be seen in increased phone calls, online enquiries and conversions.
What kind of businesses need local SEO?
If you serve certain towns, cities or counties, local SEO is a must. It ensures Google recognises what your business does and where it is located geographically. Without it, your website won’t be able to compete in local search results, costing you valuable business.
Why work with Targeted SEO?
Targeted SEO has been transforming the online performance of local businesses since 2017.
We have the right tools, knowledge, experience and skill to boost your local presence online and drive more customers to your website. Targeted SEO is a solid team of knowledgeable and approachable SEO professionals that will work hard to get you results.
You can opt for a tailored local SEO package in line with your marketing strategy and budget, or one of our bespoke local SEO packages. When you work with us, you can expect a top-level service, with a dedicated point of contact and regular updates the success of your local SEO campaign.
- Excited about the potential of local SEO? Fill in our contact form to apply for a 20-minute consultation.
- Read our local SEO success stories in our SEO case studies.