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National SEO

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If you have your sights set on expansion or your product or service can be provided across the country, then it may be time for a National SEO campaign. It’s a competitive world, but using our SEO skills and experience, we can help you create business nationwide.

What is National SEO?

National SEO aims to improve a company’s online visibility and drive organic website traffic on a national rather than regional scale.

Let’s be upfront – National SEO is a tough nut to crack. The pool might be larger, but the competition is exponentially so. Considering that ranking for a service in your local area can be challenging enough, dial that up to a country-wide scale. Unless you’re in a very niche sector, then you will be pitted against countless brands and large organisations for which budget is no object.

However, depending on your niche and the size of your target audience, it is possible to rank for searches made outside of your region. It relies on careful consumer and competitor research to identify low-hanging keywords and topics. If there are search terms that your competitors are neglecting or unanswered (or poorly answered) questions about your industry, that is your opportunity to slide in and get noticed by search engines.



Which businesses need National SEO?

National SEO is geared towards companies that have perhaps outgrown their local market, operate from multiple locations, or for whom geographical location is not imperative to deliver their service. It is usually larger or growing companies that embark on National SEO, but if you provide a niche service with a smaller target audience, then there is nothing stopping you from climbing the national rankings.

What’s the difference between National SEO and Local SEO?

Local SEO aims to grow a company’s online visibility in search engine results for their local area. It suits the vast majority of SMEs who target one or multiple local regions. It’s achieved by using techniques such as geo qualifiers in website content combined with a service-based keyword strategy.

For more info on local SEO, please see our local SEO services.

A National SEO campaign aims to capture website traffic from all around the country in response to searches about your industry and services. If that sounds competitive, then it’s because it is. Unless you have a sizeable budget and brand awareness, success relies on a very smart keyword strategy and a faultlessly designed website.

Depending on the size and reach of your company, a hybrid solution of local and National SEO may be the best way forward.

Which businesses need National SEO?

National SEO is geared towards companies that have perhaps outgrown their local market, operate from multiple locations, or for whom geographical location is not imperative to deliver their service. It is usually larger or growing companies that embark on National SEO, but if you provide a niche service with a smaller target audience, then there is nothing stopping you from climbing the national rankings.

What’s the difference between National SEO and Local SEO?

Local SEO aims to grow a company’s online visibility in search engine results for their local area. It suits the vast majority of SMEs who target one or multiple local regions. It’s achieved by using techniques such as geo qualifiers in website content combined with a service-based keyword strategy.

For more info on local SEO, please see our local SEO services.

A National SEO campaign aims to capture website traffic from all around the country in response to searches about your industry and services. If that sounds competitive, then it’s because it is. Unless you have a sizeable budget and brand awareness, success relies on a very smart keyword strategy and a faultlessly designed website.

Depending on the size and reach of your company, a hybrid solution of local and National SEO may be the best way forward.

Contact us for a consultation

Excited by the prospect of National SEO? Want to know more? Contact us to apply for a 20-minute consultation:

Apply For a Consultation

Why choose Targeted SEO for national seo?

We’ll pull out all the stops to help your website compete on a UK-wide scale, but we will be totally transparent and up-front on the level of success you’re likely to achieve, given your industry, timescale and budget.

If we think your money is better invested in another aspect of SEO, like website content, you can rely on us to give you an honest appraisal. We’re result-oriented, after all, and we want to achieve measurable success for your business.