We can develop your website for higher rankings in search engines, ultimately leading to more targeted website visitors, qualified customer enquiries, sales, leads and phone calls for your business.
Enhancing your website for search engines
Onsite SEO is the foundation to any successful campaign. We will audit your website to make sure it is correctly optimised with the right content, keywords, meta descriptions, schema markup, URL structure, title tags, duplicate content and more. Your website needs to communicate effectively with search engines so they can effectively index it.
Targeting the area your business serves
Many local businesses fail to optimise their website for the location where they are based. By not targeting a location it will be difficult to compete, especially against larger companies with well established websites. We can build local landing pages to help bring your results faster.
Developing the authority of your domain
The process of building your website authority by gaining backlinks (other websites linking to yours) and shares across social platforms. Typically it will involve adding your details to online directories (citations), content marketing, press releases and guest blog posting. It can take 6 months to see significant improvement in your ranking positions.
Google My Business
Putting your business on the local map
Search for a local company in Google and you'll see businesses displayed on a map in the search results. If you're not in the top 3 you will be missing out on important customer phone calls and leads. We'll get you 'Google verified' and put a strategy in place to rank your business page higher.
Why do you even need SEO?
Every online business has a specific reason why they need search engine optimisation, but here it is in a nutshell: you need SEO to achieve a particular goal, whether that's building your brand online, increasing your sales or making a profit from your website.
Increase in website traffic
Ranking your website higher for search terms related to your business will increase the traffic to your website, that's guaranteed.
Your business grows
As traffic increases so will the enquiries and sales to your business. Your business will grow as a result of SEO.
Higher return in investment
Organic SEO provides a higher return of investment compared with other forms of paid advertising.
Refreshed and updated website
SEO involves updating your website with new content. If your site is built in WordPress this will also include updates to the backend.
We can provide SEO for a range professional businesses
Finding an SEO provider can be a challenge with so many companies to choose from. However, we have the experience to achieve the right results for you. We provide SEO services to a range of professional businesses and industries.
Don't worry if your marketplace is not listed we can still help. Each industry is different but the targets and marketing goals remain the same - generate more traffic and sales through successful SEO strategies. We won't let you invest in our SEO services unless we know we can get results for you. You'll have peace of mind that you will receive a return on your monthly investment.
Legal and financial
Marine and leisure
Common SEO Problems
We often see websites which use ranking techniques of yesteryear. Search engines are now much smarter and these techniques are likely to cause more harm than good.
There was a time when stuffing all the keywords you wanted to rank for in the footer of your website would get you results. Those days are long gone. Your website content should be written for the user first. We also need to make sure internal links aren't over optimised and stuffed with keywords.
Web pages with duplicate content can cause a real headache especially if you're trying to rank for national keywords. Search engines such as Google will not display pages with duplicate content for competitive keywords. Each page on your website should include unique content for a better chance of ranking.
Title and heading tags are some of the most important onsite SEO elements. We can make sure these are used correctly so search engines can read them. The structure of your URL's are also important and shouldn't include anything unnecessary such as strange characters ad numbers.
It is a common misconception that the more backlinks you have the better... this is actually incorrect. The quality, relevancy and authority of these backlinks are much more important. If your website is suffering from a penalty due to having spammy links we can help.
SEO Frequently Asked Questions
What is search engine optimisation?
SEO is the practice of developing your website so it appears higher in the search engine results pages (SERPs). Ranking your website higher for search terms which are related to your product or service will result in more quality web traffic and enquiries/sales to your business.
Onsite SEO: This refers to the process of optimising your website for the right content and keywords. Onsite SEO also involves many technical aspects such as site structure, markup and more. It can be worth rebuilding your website if it's in poor condition and outdated. We can take this cost into account and only build our sites in the best content management systems to future proof your site.
Offsite SEO: This typically refers to the process of creating backlinks to your website. Backlinking has been around for what seems an age but it's still the best platform to develop the authority of your website. At Targeted SEO we focus on gaining high quality backlinks. These links will come from websites with high trust and domain authority. Shares and likes from social platforms such as Facebook, Twitter and G+ can also have an impact (social signals).
Is SEO right for my website and business?
Yes absolutely. Ongoing SEO should always be part of your marketing budget. Of course we are going to say that but it's true! Traditional advertising is dying, why spend money paper advertising when your customers are all online searching for the services and products you offer. Here's a great post from Search Engine Journal which helps explain the many benefits from SEO.
Why should I choose Targeted SEO over other agencies?
There are many agencies that promise great results and also plenty of scammers. We only take on clients that we know we will be able to get results for. We build our agency on trust and reputation and only want the best results for our clients. We're also only a small agency so take on a limited number of clients each month. We can focus on delivering a first class service for all of our clients.
How much does your SEO cost?
The price of SEO greatly varies as it depends on the niche/market that your business is in and what it will take to rank in it. You can expect to pay anything from £495pm for local SEO and £950pm or more for national and more competitive markets. Every client is different and with different objectives, which is why we thoroughly research your market before providing a monthly cost estimate. SEO takes time, hard work and resources. Any agency promising an SEO service for under £100 should not be taken seriously. If you need instant results we can always run paid advertising for you while the SEO develops. For more information, please see our SEO Pricing Packages.
How long will it take to rank my website #1 in Google?
Again, this greatly depends on the competition and other factors such as the health and authority of your existing website and domain. No company can ever guarantee that your website will reach #1 in search engines (not even Google), this due to ranking algorithms constantly changing. Fortunately, the benefits of ranking highly in search engines greatly outweigh the investment made and your business will grow. We recommend a minimum of 6 months of ongoing SEO to rank for more competitive keywords.
Can you rank me for this keyword?
This ultimately depends on the keyword you want to rank for and how competitive it is. Local SEO is less competitive in comparison to ranking for national keywords. SEO isn't something that happens overnight but instead requires concentrated effort and resources. Search engines are constantly changing their ranking algorithm and it's our job to keep on top of these updates and adapt and cater for your web visitors.
What is the Targeted SEO process?
We recommend signing up for a free website SEO audit. This will help us to explain SEO and the overall health of your website. We'll examine the trust and authority of your site and make recommendations on how you can improve it. No website? That's not a problem either as we also offer a web design service.
I don't have a website, can I still use your SEO service?
Some elements of SEO don't require you to have a website such as creating a Google My Business page for you, however if you want to grow your business you will need a website. We can help you get online quickly with a fast, responsive WordPress website. Contact us to learn more about our web design services.
Do you provide SEO reports?
Yes. We provide you with access to our ranking software so you can track and monitor the progress your website is making. You can check anytime you like. The majority of our clients aren't interested in tiny details, they just want to make sure the phone is ringing!
Can you show me proof of rankings?
Yes, of course. We have ranked 100's of pages over the years on local and international levels. We use industry leading software which tracks ranking positions and can show you evidence of our many successes.
Example of one of our websites currently ranking #1 for multiple national and competitive keywords. URL's hidden for confidentiality purposes.
Another example of one of our websites experiencing an increase in online traffic due to the SEO work we have provided. URL's hidden for confidentiality purposes.