Web Design & SEO for Financial Services
Online visibility is essential for financial services
The financial services industry is constantly evolving, with a growing reliance on digital technology. The internet has enabled thousands of new products and services to come to market, and consumers are increasingly tech-savvy. Their high expectations are driven by the wealth of valuable information available at their fingertips, delivered to their screens by search engines such as Google which demand quality.
While referrals and word of mouth will always be valuable in generating leads, the lion’s share of business is being done online. So, it’s no exaggeration to say that if you fall behind in the digital stakes, you risk slipping below the radar and losing valuable business. It’s a tough sector in which to operate, which is why more and more financial services firms are investing in SEO and optimised website design in order to remain competitive and attract new customers.
Like you, we are experts in our field
At Targeted SEO, we have a great affinity with the financial services industry. We too are results-driven professionals, keen analysts, and pride ourselves on strong client relationships. We believe in strategic planning, regular analysis and clear measures of success, which is why we are trusted by our many financial services clients.
When you choose to work with Targeted SEO, you can be assured of a professional and highly-skilled service. We have an unbeatable combination of SEO, website design and digital marketing expertise, with solid experience within the financial services sector. We work closely with our clients to get under the skin of their business and understand their own unique challenges, target audience and objectives. From there we create meaningful digital strategies that deliver real results, and a verifiable return on investment.
While referrals and word of mouth will always be valuable in generating leads, the lion’s share of business is being done online. So, it’s no exaggeration to say that if you fall behind in the digital stakes, you risk slipping below the radar and losing valuable business. It’s a tough sector in which to operate, which is why more and more financial services firms are investing in SEO and optimised website design in order to remain competitive and attract new customers.
We can deliver you real results
- Boost website traffic
- Grow your reputation and distinguish your brand
- Be among the top-ranking financial businesses in local searches
- Generate more enquiries and leads
- Increase website conversions
- Expand your client base and increase sales
If you would like to discover more about our financial services website design and SEO services, get in touch today for a free, no-obligation consultation.
We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for. Every meeting is full of targeted and proactive ways to improve our content, drive more traffic and actually get results. We look forward to our continued relationship and building on what’s been achieved so far. We highly recommend Targeted SEO for professional businesses who need to succeed online.
Financial Services we work with
Solicitors
Investment Bankers
We’ve worked with Targeted SEO for over a year and in this time they have developed our brand identity, designed a modern website consistent with the new brand and also supported with print ready marketing literature. They are a pleasure to deal with. Highly recommended.
FINANCIAL SERVICES WEBSITE DESIGN
With the majority of consumers choosing to conduct their financial affairs on the internet, and in these days of social distancing, your website fulfils the role of your front office more than ever. Visitors to your site will judge your company within seconds of browsing, and if they can’t find what they are looking for with ease, then there are literally thousands of alternatives just a click away. That is, of course, if they find your website at all.
Search engines keep the internet honest and are incredibly discerning when it comes to ranking websites. They prize intuitive and fast websites, with extra points for relevant and valuable information, plus numerous other criteria. This has driven a vast improvement in the quality of financial services websites, as they compete to be seen and meet the growing expectations of their customers.
Each financial website designed by Targeted SEO is fully optimised for search engine visibility, drawing on our considerable SEO, branding and digital marketing expertise. Here is a brief summary of our approach to designing financial services websites that deliver results.
Brand building
You are likely to be promoting the same or similar services to that of your competitors, so it is essential to portray a strong brand identity. We are adept at creating compelling brands that will distinguish you from the crowd.
Fast and optimised for mobile
If your website is slow and unresponsive then it will plummet in the rankings and turn off potential customers. If it doesn’t perform well on a mobile device, then you are also firmly on the back foot as this is where 60% of webs searches are made. We deliver fast websites that perform on multiple platforms.
Easy to use websites
It sounds obvious, but as consumers, we all know the frustration of a poorly structured website. If it is sprawling and difficult to navigate, then it does not inspire confidence in the company. Our web design is structured and logical, with a coherent flow of information, and intuitive links.
Social media integration
Social media is such a valuable platform in any service industry, encouraging direct engagement with potential customers and encouraging valuable click-throughs. That is why we provide social media integration as standard in all of our web design packages.
Rich content
Rich website content is an essential element for SEO success and highly prized by Google. Along with expertly crafted web page copy, we offer a blog writing service that strikes exactly the right balance between reader engagement and technical financial information. This helps our clients to climb the Google rankings and grow their reputation as industry experts.
SEARCH ENGINE OPTIMISATION (SEO) FOR FINANCIAL SERVICES
If you have an objective to grow your financial services business, then you simply can’t afford to ignore SEO. You can invest in the fanciest web design that your marketing budget will allow, but it is unlikely to bring you success if it is not optimised for search engines.
SEO is the art of making your website more visible to Google and other search engines, and when implemented successfully, it can elevate your business head and shoulders above the competition. Over time, your website will climb higher in search engine results pages (SERPS), which will drive more website traffic, generate more enquiries, and win you more clients.
There is a specific type of markup code that can be added to accounting websites to make it easier for Google to identify the services you offer. Along with other smart tools and plugins, we include this markup code in all of our website designs, to ensure that your business features highly in local searches.
Content, Content, Content
We can’t stress enough how content is king. If you wish to position your company as an authoritative industry voice and increase your website’s visibility to Google, then it must be chock full of valuable information that extends beyond a list of your services.
Backlinks
In financial services, trust and endorsement is everything. Inbound links are crucial to your website’s ability to rank. The more links you have pointing to yours from trustworthy websites, the better your ranking will be.
Google My Business
Most financial professionals recognise the value of a good GMB listing, but in the hands of an SEO expert it can work much harder, and significantly increase your chances of getting into the coveted ‘Google 3-Pack’.
Keywords and search analysis
LOCAL SEO
Web users often include ‘geo qualifiers’ when researching financial services, eg. “accountants in Reading“. If you are a small or medium-sized firm operating in a particular town or city, then you need to appreciate the finer details of local SEO. We use coding, tools and plugins to ensure that your business appears high in the rankings.
Targeted SEO Ltd Customer Reviews
Targeted SEO Ltd is rated 5 out of 5 based on 40 Google reviews.
frequently asked questions
We begin each web design project by discussing the client's individual requirements. We are happy to do this over the phone, Zoom or if you are based near to Southampton we can visit you at your place of work.
We understand that financial advisors have busy schedules and how marketing projects such as website design take up valuable time. Although it would help the project along if you could provide us with content, we can support you by offering our copywriting services and by sourcing imagery. Just ask us to include it in your quote.
Along with our web design service, we can provide hosting services for a low monthly fee. Our servers are fast and secure and regularly maintained. We can also register a domain name for you to use for your website.
