SEO for Financial advisors

As a financial advisor looking to grow your business in a crowded market, the soundest investment you can make is in SEO to improve your online visibility. Through leveraging the full potential of SEO, we can help you to gain a competitive advantage and secure more valuable prospects.

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SEO for financial advisors

If you have an objective to grow your finance business, then you simply can’t afford to ignore SEO. You can invest in the fanciest site that your marketing budget will allow, but it is worthless if your potential clients can’t find it.

Search engine optimisation is the key to online visibility for finance websites in today’s crowded market. It can help to distinguish you from the competition, rank higher in website searches, drive website traffic, and generate enquiries. And the beauty of SEO for finance professionals is that it’s a numbers game. Your success can be easily measured using smart, live analytic tools.

The advantage of choosing Targeted SEO’s web design service is, of course, that we will build your website to prioritise SEO performance. Here is a brief summary of how it works:

Search Optimised Content

If you wish to position your company as an authoritative industry voice and increase your website’s visibility to search engines, then it must be chock full of valuable information that extends beyond a list of your services.

Backlinks

Trust is fundamental in attracting new clients, and Google agrees. Inbound links are crucial to your website’s ability to rank. The more links you have pointing to yours from trustworthy websites, the better your ranking will be.

Google My Business

Most finance professionals recognise the value of a good GMB listing, but we can help to harness the benefits further, to help get you into the sought after local ‘Google 3-Pack’ – the golden ticket to lead generation.

Keywords and Search Analysis

To improve the visibility of your website to search engines, we weave keywords expertly throughout its pages. We use advanced SEO software and conduct detailed analysis to find the most profitable keywords for you.

Website Optimisation

In order to meet Google’s high standards, and that of your clients’, your website must be fast, responsive, easy to navigate and optimised for mobile. See more on this below.

Free web design & SEO Consultation

If you would like to find out more about our professional and highly skilled web design and SEO services for financial advisors, please get in touch today for a consultation.

Specialist Web Design for Financial advisors

At Targeted SEO we have a great track record in delivering industry-leading websites for financial advisors, designed to produce real results. We specialise in developing bespoke websites for both local and national firms, to increase online presence and help grow their business.

Our website design service is unique as our clients benefit from our considerable expertise in results-driven search engine optimisation (SEO). Each financial services website we design is fully optimised to maximise online visibility, helping companies to climb the Google rankings and achieve a competitive advantage.

We ensure that our clients get the most out of their digital marketing spend, resulting in tangible, measurable benefits. We will help your financial services company to:

We’ve worked with Targeted SEO for over a year and in this time they have developed our brand identity, designed a modern website consistent with the new brand and also supported with print ready marketing literature. They are a pleasure to deal with. Highly recommended.

George Henderson / Whitman Asset Management

Optimised website design for financial advisors

It’s not hard to list what a client is looking for in a financial advisor: professional, trustworthy, knowledgeable, articulate, organised, approachable, easy to work with. If your financial website doesn’t convey those qualities, then it’s unlikely to convince anyone to pursue their enquiry.

In these days of social distancing, your website fulfils the role of your front office more than ever. When a potential client lands on any page of your website (not just the homepage), they are relying on its quality to tell them what they need to know about your company. If they can’t find what they are looking for with ease, then there are thousands of alternatives just a click away.

In order to match the ever-increasing expectations of web users and to improve your online visibility, we employ the following strategies in our website designs.

Brand building

In a competitive market such as finance, it can be challenging for small businesses to differentiate their offering and services. It is essential therefore to convey a strong, consistent brand to help your company to stand out.

We have a deep understanding of what makes brands engaging and will craft a distinctive online presence for your financial advisor company. We design bespoke WordPress websites that reflect the unique qualities of your business and inspire trust and engagement in the user.

Fast and responsive

As online consumers, we all understand the joy of a fast and responsive browsing experience. Our online selves have little patience when it comes to finding the information we need and we naturally favour fast loading websites. And Google facilitates this perfectly by including load speed in its rankings.

In order to fulfil this need for speed, we deliver agile websites with fast load times regardless of which platform they are being viewed on. This gives you the best chance of engaging a website visitor and converting them into a valuable lead.

Easy to use for your potential customers

When searching for financial advice online, web users seek the reassurance of quick and easy access to information. If your financial website is sprawling and difficult to navigate, it will not inspire confidence in the user. By allowing us to build your website from the bottom up, we will ensure that it is structured logically, with a clean navigation bar, a coherent flow of information, and intuitive links. A satisfied visitor is far more likely to dwell on the page and return to your website in the future if they find what they are looking for, giving you the best chance of a converting them into a prospect.

Powerful Content Management System

When judging the relevance and value of a website, Google looks to see how well maintained it is and how often new content is added. So it’s essential that your new website is easy to manage. The WordPress Content Management System (CMS) makes light work of editing your website, without the need to take a crash course in coding. You may choose to leave the maintenance side to us, but the ability to make quick changes and respond to current events, eg. changes in finance legislation, can be very valuable in terms of time and cost-saving.

SOCIAL MEDIA INTEGRATION

We recommend social media as a valuable platform for financial advisors to engage directly with new prospects, to talk about their services and to raise brand awareness – all encouraging valuable click-throughs to their website. SMEs spend a lot of time on social media promoting their own companies, so it is an ideal way to attract new business. It is also a great way to advertise your new website content. For these reasons, we provide social media integration as standard in all of our website design packages. This could be in the form of a Facebook or Instagram feed which highlights new blog articles, along with an invitation to ‘follow us’.

Rich Content

Rich website content is an essential element for SEO success. Google bots are very discerning and ‘crawl’ pages for valuable and relevant content to include in their rankings. A great way to build a website full of content is to include a blog or news section. Regular, well-written articles provide quality assurance to Google and give you the best chance of ranking when web users ask a specific question, eg. ” should I invest my pension in property?”. While an archive full of valuable and relevant content will certainly increase your website’s ranking, it is not the sole benefit. In a specialised area such as finance, reputation is everything and a regular blog is a great way to promote your credentials establish your firm as a trusted industry voice.

Lead Generation for financial advisors

Your fully-optimised and beautiful new site will absolutely generate new enquiries. It’s important, therefore, to make sure that new prospects can contact you with ease. To convert visits into enquiries, we strategically place calls to action (CTAs) throughout your website to encourage visitors to email or pick up the phone. The use of ‘contact us’ icons throughout your site, linking to a classic enquiry form, makes it simple and enticing for visitors to get in touch. We can also facilitate live chat for instant engagement with visitors to your site.

Local SEO for financial advisors

Web users often include ‘geo qualifiers’ in their search enquiry, eg. “financial advisors in Chichester”. If you are a small or medium-sized firm operating in a particular town or city, it’s essential that you appear in your local searches for financial services, or you risk losing valuable business. There is a specific type of markup code that can be added to websites to make it easier for Google to identify the services you offer. Along with other smart tools and plugins, we include this markup code in all of our website designs, to ensure that your business features highly in local searches.

Financial services we work with

Financial Advisors

With the wealth of free financial advice online, it can be difficult for an independent Financial Advisor website to be seen. We create valuable online content for our financial advisor clients to increase their visibility to search engines and to rank highly in local search results.

Financial Planners

Financial Planners appreciate the value in long term investments to achieve financial goals - and that is exactly what we help them to do in terms of building their online presence and achieving sustainable business growth.

Will Writers

We help Will Writers to promote their specialised services to thousands of potential clients. We create highly professional will writing websites that build brand trust and help to highlight our clients' professional credentials.

Estate Managers

Estate Managers are highly regarded professionals and we ensure that their online presence lives up to their impressive credentials and skill. The implementation of a smart SEO strategy helps our clients to reach a wider market and secure future business.

Why use Targeted SEO to design your website?

Our team has extensive marketing experience and can offer you a comprehensive and highly skilled service, including website design, SEO, social media management, and copywriting. Our website designs are of a very high standard, filled with engaging content that jumps off the page.

We specialise in website design for financial advisors and are proud to count many among our valued client base. They recommend us for our professional, honest and open approach, along with our superb customer support. Our specific experience of working with financial advisors means that we have a great understanding of your market and your services, so you can be sure you are in safe hands.

We have a proven track record of getting results. For an idea of the kind of results we can achieve for you, please see our case study on Approved Accounting.

We have a number of website design packages available to suit your unique requirements and budget. Our friendly and approachable team would be delighted to discuss your specific web design and digital marketing requirements. So do get in touch and find out more about how we can help your financial advice business to reach its full potential.

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Targeted SEO Ltd Customer Reviews

Targeted SEO Ltd is rated 5 out of 5 based on 46 Google reviews.

frequently asked questions

How do I start a web design project with you?

We begin each web design project by discussing the client’s individual requirements. We are happy to do this over the phone, Zoom or if you are based near to Southampton we can visit you at your place of work.

Can you produce the content for my financial advisor website?

We understand that financial advisors have busy schedules and how marketing projects such as website design take up valuable time. Although it would help the project along if you could provide us with content, we can support you by offering our copywriting services and by sourcing imagery. Just ask us to include it in your quote.

How can you generate more leads for me?

We recommend retaining our services on a rolling monthly basis so we can develop your digital strategy and help improve your rankings and website traffic. Search engine optimisation isn’t a ‘set and forget’ solution. It’s a continuous process and should be part of your monthly marketing budget.

Can you host my website?

Along with our web design service, we can provide hosting services for a low monthly fee. Our servers are fast and secure and have minimum downtime. We can also register a domain name for you to use for your website.

SEO for Financial advisors