Web design & SEO for insurance brokers & advisors

At Targeted SEO we are naturally tech-focussed, but we still place a lot of value on personal service, especially when it comes to buying something as important as insurance. That is why we are dedicated to helping insurance broker companies build a strong online presence, to attract new customers and grow their business.

Insurance Broker Web Design

Targeted SEO specialises in high-quality web design for insurance brokers and we have a great track record in delivering real results. We produce bespoke WordPress sites for both local and national insurance companies that promote a strong brand identity and are optimised to improve visibility in search results.

If you would like to find out more about our professional and highly skilled services please get in touch today for a free, no-obligation consultation.

web design for insurance broker

Free web design & SEO Consultation

If you would like to find out more about our professional and highly skilled web design and SEO services for insurance brokers, please get in touch today for a consultation.
SEO for insurance brokers

SEO for insurance brokers and advisors

If you have an objective to grow your insurance broker business, then you simply can’t afford to ignore SEO. You can invest in the fanciest site that your digital marketing budget will allow, but it is worthless if your potential customers can’t find it.

SEO is the key to online visibility for broker websites in the crowded insurance industry. It can help to distinguish you from the competition, rank higher in search results, drive website traffic, and generate enquiries. 

The advantage of choosing Targeted SEO’s web design service is, of course, that we will build your website to prioritise SEO performance.

If you wish to position your company as an authoritative industry voice and increase your website’s visibility to search engines, then it must be chock full of valuable information that extends beyond a list of your services.
Most professional insurance broker companies recognise the value of a good GMB listing, but we can help to harness the benefits further, to help get you into the sought after local ‘Google 3-Pack’ – the golden ticket to lead generation.
If your business targets customers in specific locations then it’s vital your website is at the top of the local results. We can develop a local SEO strategy to help drive local website traffic.
Most professional accountants recognise the value of a good GMB listing, but we can help to harness the benefits further, to help get you into the sought after local ‘Google 3-Pack’ – the golden ticket to lead generation.
In order to meet Google’s high standards, and that of your clients’, your website must be fast, responsive, easy to navigate and optimised for mobile. See more on this below.
Inbound links are crucial to your website’s ability to rank. The more links you have pointing to yours from trustworthy websites, the better your website will perform for competitive searches.
Example of a website we have designed and developed for Glowsure Insurance Brokers.
optimised web design for financial advisors

Optimised website design for insurance brokers

With the rapid growth of comparison websites, insurance brokers have to work harder than ever before to attract new customers and convince them of the benefits. With the majority of the target audience seeking insurance advice online, your broker company website has to be compelling and visible, or else you risk losing valuable business.

There are clearly so many benefits of using an independent insurance adviser and your website should convey everything that clients are looking for in a broker: professionalism, reassurance, honesty, in-depth knowledge, a personal touch, approachability. If it doesn’t, then it’s unlikely to convince anyone to pursue their enquiry.

In these days of social distancing, your website fulfils the role of your front office more than ever. When a potential customer lands on any page of your website (not just the homepage), they are relying on its quality to tell them what they need to know about your company. If they can’t find what they are looking for with ease, then there are literally thousands of alternative advisors, brokers, or comparison websites just a click away.

In order to match the ever-increasing expectations of your customers and to improve your online visibility, we employ the following web design and SEO best practices in the design of our insurance websites.

branding for insurance brokers

Brand building

Of the thousands of independent insurance broker websites, most are promoting the same or similar services. It is essential therefore to convey a strong, consistent brand to help your company to stand out. Your brand also needs to embody the many compelling reasons to choose a broker over a comparison site.

Targeted SEO has a deep understanding of what makes brands engaging and will craft a distinctive online presence for your insurance firm. We design bespoke WordPress websites that reflect the unique qualities of your business, promote the benefits of your services, and inspire trust and engagement in the user.

mobile web design for financial advisors

Fast and responsive

As online consumers, we all understand the joy of a fast and responsive browsing experience. Our online selves have little patience when it comes to finding the information we need and we naturally favour fast loading websites. If your website fails to deliver, then your potential clients may be lured to the many comparison sites vying for their attention, with the promise of quick results.

Search engines facilitate this need for speed perfectly by including load speed in their rankings. In order to meet their high standards, we deliver agile websites with fast load times regardless of which platform they are being viewed on. This gives you the best chance of engaging website visitors and converting them into valuable leads.

easy to use insurance web design

Easy to use for your potential customers

Insurance products are so simple to buy online these days and so insurance customers expect quick and easy access to information. If your insurance website is sprawling and difficult to navigate, it will not inspire confidence in the user. The information they seek is available just a click away on your competitors’ websites and on the multitude of comparison sites, so they will simply give up and look elsewhere.

By allowing Targeted SEO to build your website from the bottom up, we will ensure that it is structured logically, with a clean navigation bar, a coherent flow of information, and intuitive links. A satisfied visitor is far more likely to dwell on the page and return to your website in the future if they find what they are looking for, giving you the best chance of a converting them into a lead.

Wordpress CMS

Powerful Content Management System

When judging the relevance and value of a website, Google looks to see how well maintained it is and how often new content is added. So it’s essential that your site is easy to manage. The WordPress Content Management System (CMS) makes light work of editing your website, without the need to take a crash course in coding. Of course, you can let us take care of the maintenance side, but the ability to make quick changes and respond to current events, eg. the launch of new insurance products, can be very valuable in terms of time and cost-saving.
social media integration for financial advisors


We recommend social media as a valuable platform for insurance broker companies to engage directly with potential clients, to talk about their services and to raise brand awareness – all encouraging valuable click-throughs to their website.

It is also a great way to advertise your fresh website content. For these reasons, we provide social media integration as standard in all of our website design packages. This could be in the form of a Facebook or Instagram feed which highlights new blog articles, along with an invitation to ‘follow us’.

copywriting for insurance brokers

Rich Content

Rich website content is an essential element for SEO success. Google bots are very discerning and ‘crawl’ pages for valuable and relevant content to include in their rankings.

A great way to build a website full of content is to include a blog or news section. Regular, well-written articles provide quality assurance to Google and give you the best chance of ranking when web users ask a specific question, eg. “what is included in home insurance?”.

While an archive full of valuable and relevant content will certainly increase your website’s ranking, it is not the sole benefit. In the insurance industry, expertise and trust are everything and a regular blog is a great opportunity to establish your company as a credible industry voice.

lead generation for financial advisors

Lead Generation for insurance brokers

Your fully-optimised and beautiful new site will absolutely generate new enquiries. It’s important, therefore, to make sure that new prospects can contact you with ease. To convert visits into enquiries, we strategically place calls to action (CTAs) throughout your website to encourage visitors to email or pick up the phone.

The use of ‘contact us’ icons throughout your site, linking to a classic enquiry form, makes it simple and enticing for visitors to get in touch. We can also facilitate live chat for instant engagement with visitors to your site.

local seo for insurance brokers

Local SEO for insurance brokers

Web users often include ‘geo qualifiers’ in their search enquiry, eg. “insurance broker in Reading”. If you are a small or medium-sized firm operating in a particular town or city, it’s essential that you appear in local search results. Web users rarely venture further than page one of search results, so if you are not on it, you risk losing valuable business to your competitors.

There is a specific type of markup code that can be added to insurance company websites to make it easier for Google to identify the services you offer. Along with other smart tools and plugins, we include this markup code in all of our website designs, to ensure that your business ranks highly in local searches.

Targeted SEO for web design

Why choose Targeted SEO for your insurance website design?

Our team has extensive marketing experience and can offer you a comprehensive and highly skilled service, including website design, SEO and copywriting. Our website designs are of a very high standard, filled with engaging content that jumps off the page.

We specialise in website design for financial services companies and we are proud to count many among our valued client base. They recommend us for our professional, honest and open approach, along with our superb customer support. Our specific experience of working with finance companies means that we have a solid understanding of your market and your services, so you couldn’t be in safer hands.

We have a proven track record in getting results for our financial services clients. For an idea of the kind of results we can achieve for you, please see our case studies.

Website design packages for insurance brokers

We have a number of website design packages available to suit your unique requirements and budget. Our friendly and approachable team would be delighted to discuss your specific web design and digital marketing requirements.

So do get in touch and find out more about how we can help your insurance broker business to reach its full potential.


Targeted SEO Ltd Customer Reviews

Targeted SEO Ltd is rated 5 out of 5 based on 46 Google reviews.

frequently asked questions

We begin each web design project by discussing the client’s individual requirements. We are happy to do this over the phone, Zoom or if you are based near to Southampton we can visit you at your place of work.
We understand that accountants have busy schedules and how marketing projects such as website design take up valuable time. Although it would help the project along if you could provide us with content, we can support you by offering our copywriting services and by sourcing imagery. Just ask us to include it in your quote.
We recommend retaining our services on a rolling monthly basis so we can develop your digital strategy and help improve your rankings and website traffic. Search engine optimisation isn’t a ‘set and forget’ solution. It’s a continuous process and should be part of your monthly marketing budget.
Along with our web design service, we can provide hosting services for a monthly fee. Our servers are fast and secure and have minimum downtime. We can also register a domain name for you to use for your website.

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