Website design & SEO for mortgage brokers & advisors
mortgage Broker Web Design
Targeted SEO specialises in high-quality mortgage broker websites and we have a great track record in delivering real results. We produce bespoke WordPress sites for both local and national companies that promote a strong brand identity and are optimised to improve visibility in search results.
Our web design service is unique as you will benefit from our considerable expertise in results-driven SEO, helping you to climb the Google rankings and achieve a competitive advantage. We make sure that our mortgage broker clients get the maximum value out of their digital marketing spend, resulting in tangible, measurable benefits.
Free web design & SEO Consultation
SEO for mortgage brokers and advisors
If you have an objective to sustain and grow your mortgage broker business, then you simply can’t afford to ignore SEO. You can invest in the fanciest site that your marketing budget will allow, but it is worthless if your potential customers can’t find it.
SEO is the key to online visibility for mortgage broker websites in the crowded financial services industry. It can help to distinguish you from the competition, rank higher in search results, drive website traffic, and generate enquiries.
The advantage of choosing Targeted SEO’s website design service is, of course, that we will build your website to prioritise SEO performance. Here is a brief summary of how it works:
Targeted SEO worked with YesCanDo Money for several months, helping them to generate more enquiries and leads.
Optimised web design for mortgage brokers and advisors
With the broker mortgage market share expected to decline over the next decade, mortgage brokers will have to work increasingly hard to attract new customers and convince them of the benefits. With the majority of the target audience seeking financial advice online, your mortgage broker website has to be compelling and visible, or else you risk losing valuable business.
There are clearly so many benefits of using an independent mortgage adviser and your website should convey everything that clients are looking for in a broker: professionalism, reassurance, honesty, in-depth knowledge, a personal touch, and above all, someone to make life easier. If it doesn’t, then it’s unlikely to convince anyone to pursue their enquiry.
In these days of social distancing, your website fulfils the role of your front office more than ever. When a potential customer lands on any page of your website (not just the homepage), they are relying on its quality to tell them what they need to know about your company. If they can’t find what they are looking for with ease, then there are literally thousands of alternative advisors, brokers, and lender websites just a click away.
In order to match the ever-increasing expectations of your customers and to improve your online visibility, we employ the following web design and SEO best practices in the design of our mortgage broker websites.
Of the thousands of independent mortgage broker websites, most are promoting the same or similar services. It is essential therefore to convey a strong, consistent brand to help your company to stand out. Your brand also needs to embody the many compelling reasons to choose a broker over applying for a mortgage online or directly with a lender.
Targeted SEO has a deep understanding of what makes brands engaging and will craft a distinctive online presence for your mortgage broker firm. We design bespoke WordPress websites that reflect the unique qualities of your business, promote the benefits of your services, and inspire trust and engagement in the user.
Fast and responsive
As online consumers, we all understand the joy of a fast and responsive browsing experience. Our online selves have little patience when it comes to finding the information we need and we naturally favour fast loading websites. If your website fails to deliver, then your potential clients may be lured by the many other slick mortgage websites vying for their attention.
Search engines facilitate this need for speed perfectly by including load speed in their rankings. In order to meet their high standards, we deliver agile websites with fast load times regardless of which platform they are being viewed on. This gives you the best chance of engaging website visitors and converting them into valuable leads.
Easy to use for your potential customers
Customers are well accustomed to doing their mortgage research online these days and expect quick and easy access to information. If your company website is sprawling and difficult to navigate, it will not inspire confidence in the user. The information they seek is available just a click away on your competitors’ websites and the big lender websites, so they will simply give up and look elsewhere.
By allowing Targeted SEO to build your website from the bottom up, we will ensure that it is structured logically, with a clean navigation bar, a coherent flow of information, and intuitive links. A satisfied visitor is far more likely to dwell on the page and return to your website in the future if they find what they are looking for, giving you the best chance of a converting them into a lead.
Powerful Content Management System
When judging the relevance and value of a website, a search engine will look to see how well maintained it is and how often new content is added. So it’s essential that your site is easy to manage. The WordPress Content Management System (CMS) makes light work of editing your website, without the need to take a crash course in coding. Of course, you can let us take care of the maintenance side, but the ability to make quick changes and respond to current events, eg. the launch of new mortgage products, can be very valuable in terms of time and cost-saving.
SOCIAL MEDIA INTEGRATION
Rich website content is an essential element for SEO success. Google bots are very discerning and ‘crawl’ pages for valuable and relevant content to include in their rankings.
A great way to build a website full of content is to include a blog or news section. Regular, well-written articles provide quality assurance to Google and give you the best chance of ranking when web users ask a specific question, eg. “How do variable rate mortgages work?”.
While an archive full of valuable and relevant content will certainly increase your website’s ranking, it is not the sole benefit. In the mortgage industry, expertise and trust are everything and a regular blog is a great opportunity to establish your company as a credible industry voice.
Lead Generation for mortgage brokers
Your fully-optimised and beautiful website will absolutely generate new enquiries. It’s important, therefore, to make sure that new prospects can contact you with ease. To convert visits into enquiries, we strategically place calls to action (CTAs) throughout your website to encourage visitors to email or pick up the phone.
The use of ‘contact us’ icons throughout your site, linking to a classic enquiry form, makes it simple and enticing for visitors to get in touch. We can also facilitate live chat for instant engagement with visitors to your site.
Local SEO for mortgage brokers
Web users often include ‘geo qualifiers’ in their search enquiry, eg. “mortgage broker in Southampton”. If you are a small or medium-sized firm operating in a particular town or city, it’s essential that you appear in local search results. Web users rarely venture further than page one of search results, so if you are not on it, you risk losing valuable business to your competitors.
There is a specific type of markup code that can be added to mortgage broker websites to make it easier for Google to identify the services you offer. Along with other smart tools and plugins, we include this markup code in all of our website designs, to ensure that your business ranks highly in local searches.
Why use Targeted SEO to design your mortgage broker website?
Our team has extensive marketing experience and can offer you a comprehensive and highly skilled service, including website design, SEO, social media management and copywriting. Our website designs are of a very high standard, filled with engaging content that jumps off the page.
We specialise in website design for mortgage brokers and we are proud to count them among our valued client base. They recommend us for our professional, honest and open approach, along with our superb customer support. Our specific experience of working with finance companies means that we have a solid understanding of your market and your services, so you couldn’t be in safer hands.
We have a proven track record in getting results for mortgage brokers. For an idea of the kind of results we can achieve for you, please see our mortgage broker case study.
We have a number of website design packages available to suit your unique requirements and budget. Our friendly and approachable team would be delighted to discuss your specific website design and digital marketing requirements. So do get in touch and find out more about how we can help your mortgage broker business to reach its full potential.