AI SEO Agency Services
Back to SEO ServicesDon’t be put off by the slightly awkward acronym – AI SEO is the next stage of search and vital to maximise your company’s online visibility.
We’re firmly in the AI era, and search trends have changed. Google search is now just one element in the mix. Tools like ChatGPT are gaining traction and are fast becoming the primary source of information for millions of users.
At Targeted SEO, we’ve observed, analysed, and acted over the past few years, making AI-driven search a core part of our 360° SEO approach.
How does your brand show up in AI search? We recommend starting with an AI search visibility audit.
What is AI SEO?
As well as being an effective vocal warmup, AI SEO means Artificial Intelligence Search Engine Optimisation. In short, it’s the practice of making sure your business is visible in AI-generated search results, including outputs from LLMs like ChatGPT, Gemini and Perplexity, and Google AI Overviews.
AI SEO is just one of a few terms flying around in our industry, including Generative Engine Optimisation (GEO), AI Search Optimisation, Answer Engine Optimisation (AEO) and AI Overview optimisation. (As SEO experts, you can see our predicament!)
To cut through confusion, at Targeted SEO, we’ve settled on the term AI SEO, as it captures search engines as well as all types of AI tools. We feel it’s the clearest way to describe the evolution of our services.
To be clear, when we say AI SEO, we don’t mean AI-powered SEO. While we do use AI tools to help us be more efficient, your SEO strategies, website design and content are still produced and delivered by our team of professionals.
Is SEO still relevant in 2026?
Your business absolutely needs an SEO strategy to stay competitive in the age of AI search.
Here are some facts you need to know:
- As of September 2025, 21.1 million UK users used ChatGPT per month, up by 78% year on year (Source: IAB UK)
- A report by The Alan Turing Institute published in March 2025 found that 33% those surveyed used LLMs to search for answers and recommendations
To keep it in perspective, Google Search is still dominant, with a market share of over 90% (Statcounter GlobalStats, November 2025). But AI-driven search is growing too fast to ignore.
Optimising your business for AI-driven platforms isn’t a trend; it’s the next stage of search. So if you want to continue to be found online, AI SEO needs to be part of your digital marketing strategy.
What does an AI SEO agency do?
While AI changes how search results appear, the core principles of SEO remain the same. You still need clear structure, quality content, and technical strength before you can build AI visibility.
Working with AI isn’t new to us; it’s been part of SEO for years. Nor is it separate from ‘traditional’ SEO; it’s just another layer. But there are different tactics we use to help web content appear in AI-generated summaries.
Who can benefit from AI SEO services?
If your company relies on its website to generate new business, you need AI SEO services to remain visible as search behaviours evolve.
It’s especially valuable for:
- Service-based businesses that depend on a steady flow of leads
- E-commerce brands that need to stand out in a crowded market
- Local businesses that need to appear in AI-generated searches for ‘in my area’ searches
- B2B companies that want to develop an industry voice and boost credibility.
AI SEO Services
Targeted SEO’s approach to AI SEO
AI SEO isn’t a bolt-on service or a trend we’re reacting to. It’s a natural evolution of how we already approach search. As AI tools like ChatGPT, Google AI Overviews and other large language models reshape how people discover information, we’ve adapted our SEO strategy to ensure our clients remain visible wherever those answers are being generated.
Our approach to AI SEO is grounded in the fundamentals that still matter: strong technical foundations, clear structure, authoritative content and genuine expertise. The difference is how we apply them.
We focus on making your website easy for AI systems to understand, trust and reference, while still speaking directly to real users with real intent. The result is visibility that goes beyond traditional search results and into the AI-driven platforms shaping the future of search.
AI SEO Audits
We start every project with a website AI SEO audit to determine its structure and authority and gather baseline figures. From there, we can spot opportunities for improvement, such as stronger technical SEO foundations and refined on-page content. These steps help build trust with your target audience as well as helping search engines and AI tools read and understand your website.
Content Optimised and Structured for AI Search Visibility
AI search is reshaping how people find information. They expect the work to be done for them, no longer willing to trawl and cross-reference websites. That means fewer clicks – a reduction of 34.5% according to a study by Ahrefs. That makes every visit that does happen far more valuable: users coming through AI-driven results have clear intent, and your content has a golden opportunity to convert.
Here’s how we do it:
Keyword & Topical research
Keyword research for AI SEO is less about chasing exact keywords and more about understanding the questions people ask and the search intent behind them. Instead of focusing on single phrases with search volume, we look at the wider topics, natural-language queries, and follow-up questions AI tools use to build answers.
Written for humans, by humans
Our content is written for people first, clearly outlining the features, advantages and benefits of a product or service. By combining persuasive and emotive storytelling with strong topical authority, we create content that’s clear, trustworthy and aligned with what real customers are looking for. The added context and depth also give AI systems the right signals to understand your expertise, helping your business show up where it matters.
Well-structured content
While our content is written for humans first, it’s always technically structured for bots. Behind the scenes, every article, service page and blog is carefully formatted with headings, schema, and entity mark-ups so that AI systems can easily interpret it.
On the page, the emphasis is on clean layouts, clear visual hierarchy, and interactive elements that guide readers toward the next step to make sure every click counts.
Explore our SEO-led web design & development services
The result of all of this is content that performs technically, connects emotionally and drives conversions.
AI SEO Research Software
As with any SEO, it’s essential to measure, analyse and adapt. We use market-leading SEO software to track exactly where your brand appears in AI outputs. It shows us how often your website is mentioned or linked within AI-generated summaries. We also analyse prompt-level data, historical trends, and competitor visibility to adjust your strategy and improve SEO performance as AI search evolves.
Talk to us about AI SEO
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AI SEO FAQs
Frequently Asked AI SEO Questions
Why do I need an AI SEO agency?
If your business depends on organic traffic for leads, sales, or awareness, AI SEO is essential for 2026 and beyond. The companies investing now are already gaining visibility in Google AI Overviews, ChatGPT, Perplexity, and other emerging generative engines.
How much does AI SEO cost?
Pricing depends on your current website. If you’ve already invested in SEO, your site may already have some AI visibility. If you’re starting from scratch, strong technical SEO and content foundations come first. At Targeted SEO, bespoke AI SEO strategies, as part of our 360 SEO approach, start from £1,500 + VAT per month. Every plan is custom-built to your goals and designed to make your website discoverable across AI platforms.
What’s the difference between regular SEO and AI SEO?
Traditional SEO improves visibility in search engines like Google – still vitally important. AI SEO ensures your brand also appears in AI search engine chats and Google AI summaries. While they both demand well-crafted, useful content, it needs to be structured in different ways in order for it to be understood.
Is AI replacing SEO?
No, AI is not a replacement for search engine optimisation. But it’s quickly transforming the world of search. The goal of SEO is no longer just about ranking in Google, but being cited in AI chat responses and AI Overviews. Staying visible right now means optimising for both, and businesses that recognise early have the best chance of remaining visible as search continues to evolve.
Can AI do SEO for me?
At best, AI is a powerful assistant. It can help speed up research and analyse trends, for example. But they can’t replace human nuance. Insight and experience are needed to interpret data, draw conclusions and keep a strategy agile. It’s also needed to create content that genuinely connects with the audience.
Does Google penalise AI-written content?
No, but it does penalise low-quality, generic content, which most purely AI-generated content is – and there’s a LOT out there. At Targeted SEO, we use AI tools to speed up research and spark ideas, but we always review and edit the output to ensure it’s on brand, helpful and original.
What’s the future of AI SEO?
Search is starting to rely more on context. People are searching for things in a different way. Consider a typical, traditional Google search, such as “healthcare accountants Leeds”. Today, that might look like “give me the top 5 healthcare accountants in Leeds, particularly those that specialise in helping dentists with VAT”. They are searching in this way because they have no intention of clicking on five different websites: they expect AI to do the work for them.
The job of AI SEO agencies is to ensure your business remains visible wherever users go for answers, not just in search results. It’s evolving fast, but at Targeted SEO, we aim to stay ahead of the curve and keep our clients up-to-date with developments. help companies in competitive sectors like accountancy, finance, renewable energy, private healthcare, and professional services grow through search.
Ready to optimise for the AI search era?
AI search is changing how millions of people research brands and products, ask questions and make purchasing decisions. For your website to remain visible as search continues to evolve, it’s time to invest in AI SEO in addition to traditional SEO.
At Targeted SEO, we’ve spent years testing, refining and proving AI SEO techniques with real clients, delivering lasting results. If you want to future-proof your website and make your business discoverable across every major AI platform, get in touch.
Start with an AI SEO AuditWhat is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the process of optimising your website so AI systems, such as ChatGPT, Google AI Overviews and other answer engines, can understand, cite and reference your content. It combines core SEO principles like technical SEO, on-page optimisation and authoritative content to increase visibility in AI-generated results.
Watch Ben from Targeted SEO explain GEO and AI SEO in YouTube Shorts: