What is off-page SEO and why is it important?
Off-page SEO involves creating backlinks from other websites linking back to your web pages. High-quality backlinks can help increase organic traffic, boost visibility, improve rankings for competitive searches and generate more leads.
Off-page SEO (sometimes called off-site SEO) also builds the credibility and trustworthiness of your brand, both in the eyes of Google and your customers. Combined with an on-page SEO strategy, it can increase your website’s visibility in search engine results pages (SERPs), giving you the competitive edge.
What are the benefits of off-page SEO?
Any company, large or small, looking to generate new business online will benefit from an investment in off-page SEO, as part of an integrated SEO strategy. Google and other search engines favour well-established, credible websites, which is what off-page SEO is designed to create.
Given time, off-site SEO has the potential to dramatically increase your visibility in SERPs, meaning that new customers are more likely to find your site. This kind of organic website traffic is highly valuable as visitors are more likely to convert into paying customers.
Off-site SEO also has the potential to establish your company as an industry voice and increase your domain authority (a measure of how credible and relevant your site is).
WHO CAN BENEFIT FROM OUR OFF-PAGE SEO SERVICE?
Whether you sell a service or product, whether your audience is local or national, or if you want to win new business online, then off-page SEO is essential. Apply for an SEO consultation today:apply for a Consultation
A successful content strategy starts with a thorough audit of your existing content. An SEO content audit involves reviewing your site’s readability, depth and quality of content, backlinks and keyword usage. The results are analysed to identify areas of improvement and opportunity, which are used to inform your bespoke content strategy.
In off-page SEO, citations are references to your website or business in the form of a name, address and phone number (NAP) on external web pages or other online sources. These citations help search engines understand who you are, where you’re located and what services or products you offer. Citations also improve your credibility with customers by making it easier for them to find accurate information about your business and plays a crucial role in boosting local search rankings.
Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool for local business owners and is a fundamental part of our local SEO strategy. When used effectively, it enables your customers to find you in local searches for your product or services, helping you standout from the competition and get closer to the all-important top 3 results. The experts at Targeted SEO can make the most out of this fantastic free tool to boost your performance in local search results. We will set up and verify your GBP, and optimise it with engaging content, images and information.
WHEN WILL I SEE RESULTS FROM OFF-PAGE SEO?
Like on-page SEO, patience is required to see the results of an off-page SEO campaign. But those results will have enormous value and longevity. Combined with on-page SEO and content strategy offers the best return on your marketing investment.Enquire today
How is off-page SEO different to on-page SEO?
Off-page SEO aims to improve online visibility by addressing elements off of your website, such as guest blogging, backlinks and citations – all valuable signals to Google that your site can be trusted. On-page SEO is concerned with optimising elements on your website, such as markups and content.
How does off-page SEO impact my website’s ranking?
Off-page SEO can have a significant impact on your website’s ranking. Through link building and guest blogging, you can build high-quality backlinks that prove your credibility to Google and improve your website’s search engine rankings as a result.
Why work with Targeted SEO?
Whether you sell a service or product, whether your audience is local or national, or if you want to win new business online, then on-page SEO is essential. Apply for an SEO consultation today:Apply For A Consultation