What is on-page SEO?
On-page SEO (sometimes called on-site SEO) is the backbone of every SEO strategy. Without it, a website is practically invisible to search engines.
On-page SEO refers to the process of optimising a website’s content so that search engines can understand it. If implemented correctly, it will improve a website’s ranking in relevant search engine results pages (SERPs) and drive more organic traffic.
Google’s mission is to make information as easy to access as possible, and it is constantly evolving to improve user experience. By building websites optimised to appeal to Google’s algorithms, the chances of reaching your target audience improve significantly.
With our on-page SEO services, we can bring your website up to speed and transform its online performance. To apply for a 20-minute consultation, please fill in our contact form.
Who can benefit from our on-page SEO service?
Whether you sell a service or product, whether your audience is local or national, or if you want to win new business online, then on-page SEO is essential. Apply for an SEO consultation today:Apply for consultation
The Big 3
On-Page SEO Essentials
At Targeted SEO, we refer to on-page SEO strategy in terms of The Big 3:
- SEO Content Strategy
- Technical SEO
- User Experience
Together, they form our integrated approach to on-page SEO.
Why is on-page SEO important?
68% of all online experiences start with a search engine, so if your website isn’t optimised for Google, you are simply not in the running.
A search engine can only understand your website’s content if its HTML code and on-page content are structured in a certain way – otherwise, it won’t give it the time of day.
But, with the right on-page SEO tactics and given time, your site authority will grow. Search engines will come to recognise it in answer to relevant searches, pointing more potential customers your way.
On-page SEO is essential to achieving organic traffic, which has far more value than sponsored results from PPC alone. That’s because organic results are user-led, which Google prioritises. Organic search has far more longevity, and once a site’s authority is established, it will continue to rank for a long time.
SEO content strategy
Search Analysis / Keyword Research
Keywords play an essential part in SEO content strategy, and the art is in targeting the most relevant keywords and weaving them seamlessly into website copy. We use intelligent software for keyword research to target the topics and keywords with the most potential.
Blogging & content creation
Regular, well-written blog articles are SEO gold and integral to SEO content strategy. Rich content is a key SEO ranking factor and also encourages visitors to dwell on your website longer. Great content also garners more backlinks, which again brings more traffic to the website and helps establish your company as a credible industry voice.
Local SEO Content
Nearly half of all Google searches are for local businesses, so if you target a particular region, it’s essential that Google knows your geographical location so that customers can find you. There are many ways to build this into your website, including headings, page content, titles and meta descriptions.
Branding and Design
It goes without saying that your website should represent your business in a professional way. In an ideal world, it will also reflect your unique brand and tone of voice. If your website looks sub-par, the bounce rate will likely be high. At Targeted SEO, we design polished, stand-out websites that engage users and search engines.
Metadata, or a meta description, is data about a web page, such as page titles, descriptions and keywords. It helps Google understand what a page is about and decide how high to rank it in response to search queries. Meta descriptions are presented in SERPs, so along with helping a website to rank they present an opportunity to stand out and increase click-through rates.
URLs, or permalinks, should provide clear information about the content of the page so that a search engine can find and index it. If your URLs are a random selection of letters and numbers, they are impossible for Google to evaluate. Our websites are built with concise URL structure built-in, but it is possible to update URLs without encountering the dreaded 404.
A sitemap is an XML file that lists all of the pages on a website and the hierarchy in which they sit. They help search engines find and evaluate content quickly. Targeted SEO can submit your site map to Google via Search Console and ensure new pages and content is indexed faster.
Internal linking is the practice of creating links between pages of a website, such as this one to our off-page SEO page. Search engines like internal linking because it makes a website easier to crawl and gives it a better understanding of the site’s structure and topics. It’s also an indicator of good user experience, another of Google’s ranking factors.
Searches on mobile devices overtook desktop searches in the mid-2010s, which is why Google uses mobile-first indexing, i.e. it prioritises the mobile version of websites in its rankings. So if your site is clunky when viewed on a phone, then you severely reduce your chances of appearing in SERPs.
Ease of Navigation
It’s important that web users can find the information they’re looking for on your site as quickly and easily as possible. Otherwise, they will quickly give up and look elsewhere. This is what SEO experts refer to as a high bounce rate, meaning that users navigate away from a site quickly after viewing one page.
This is one we can surely all relate to. Our expectation is for a website to load almost instantly, and our patience wears thin when this doesn’t happen. Google also demands speed in order to rank a site. So it’s vital that your site is responsive in popular browsers and that users can find your key service pages within one click.
WHEN WILL I SEE ORGANIC RESULTS? IT DEPENDS… 😉
In our experience, a well-strategised, integrated SEO campaign can take between 6 and 12 months, before you know it’s heading in the right direction (potentially much longer in competitive industries).
While it’s a long game, the results are completely organic and, therefore, more sustainable than PPC campaigns alone. So with patience and investment, organic SEO is by far the best use of your marketing budget.
A good SEO company will set up SEO analytics to track the progress of web pages and keep you up-to-date with progress. We aim to provide updates to our clients on a monthly or bi-monthly basis (depending on data and the campaign).
On-page SEO is just one element of a successful digital marketing strategy. It is best combined with off-page SEO and content strategy to drive results.Enquire Today
Title tags are widely considered the most important on-page SEO component. Without a doubt, you need to get your title tags right, but it won’t achieve results on its own. An integrated SEO strategy is greater than the sum of its parts, and each technique plays a vital role.
Technical SEO is part of on-page SEO and involves content optimisation (e.g. schema markup, URLs, metadata) as well as work on the back end of the website. It ensures your website is fast, responsive and easy for Google to navigate.
Why work with Targeted SEO?
Whether you sell a service or product, whether your audience is local or national, or if you want to win new business online, then on-page SEO is essential. Apply for an SEO consultation today:Apply For A Consultation