Targeted SEO Podcast
Targeted SEO Podcast
Subscribe to the Targeted SEO Podcast to hear practical SEO insights from specialists who work day in, day out across a range of industries, including highly regulated sectors.
Each episode is grounded in real-world experience, focusing on what actually drives results, from technical SEO and website performance through to strategy, conversions, and long-term growth.
New SEO Podcast Shows
We regularly release new SEO podcast episodes covering the topics that matter most to businesses investing in SEO today. From breaking down common mistakes to exploring how search is evolving with AI, each show is designed to give you clear, actionable insight you can apply to your own website.
Whether you’re just getting started or looking to improve performance, there’s always something new to learn.
- Subscribe to our YouTube channel
- Listen to our SEO podcasts on Spotify
- Follow us on TikTok for short clips
Technical SEO Mistakes
Technical SEO can quickly become confusing, especially when automated tools produce long lists of warnings and errors. In this episode, we explain which technical issues genuinely matter, when crawl budget becomes important, and how hosting, internal linking, schema and Core Web Vitals can affect website performance. Watch to learn why fixing every reported error is not always the best use of your time or SEO budget.
Switching Domains for SEO
Changing your domain may seem straightforward, but without careful planning it can undo years of SEO progress and disrupt emails, software and other business systems. In this episode, we explain when a domain migration makes sense, how redirects protect rankings and backlinks, and why every important page must be mapped correctly. Watch before changing your domain to understand the common risks and how to manage the process properly.
Why Your Website Isn’t Converting
Driving more traffic to your website is only part of the challenge; the website also needs to turn those visitors into enquiries or sales. In this episode, we explore how conversion rate optimisation works alongside SEO, from improving calls to action and trust signals to identifying dead clicks, rage clicks and confusing user journeys. Watch to learn how tools such as Microsoft Clarity can reveal what visitors are really doing and where small website improvements could make a significant difference.
Website SEO Audits
An SEO audit can reveal the technical, content and user experience issues holding a website back, but only when it goes beyond an automated report. In this episode, we explain what a thorough SEO audit should cover, from broken pages, metadata and local SEO to content performance, conversion opportunities and website structure. Watch to understand how an audit creates a clear starting point for a practical, evidence-led SEO strategy.
Targeted SEO Team
Meet the Targeted SEO podcast team
The Targeted SEO Podcast features specialists from across our agency, each bringing experience from a different area of SEO, content and website development. Our team works on client campaigns every day, giving them practical knowledge, real examples and useful insights to share with listeners.
Ben Sisson – Agency Founder and SEO Specialist
Ben founded Targeted SEO and has extensive experience helping businesses improve their online visibility through practical, sustainable SEO. On the podcast, he hosts conversations with the wider team and explores the challenges, opportunities and common misconceptions surrounding SEO. He also creates unscripted SEO shorts on TikTok, offering a more natural, conversational take on SEO topics.
Amy Lawrence – Agency SEO Manager
Amy manages our SEO team and leads the development of strategies for several of our larger client accounts. Her areas of expertise include SEO auditing, reporting, conversion rate optimisation, Ecommerce SEO and turning website data into clear, actionable recommendations.
Harry Scanlan – SEO Strategist (Technical)
Harry has more than five years of experience working across technical SEO, on-page optimisation and data-led strategy. He has particular expertise in domain migrations, website performance, reporting and identifying the technical issues that can affect organic visibility.
Caroline Lac – SEO Strategist (Content)
Caroline was the first team member to join Targeted SEO five years ago and specialises in content strategy and auditing existing website content to identify opportunities for improvement. She works closely with our content team and clients to develop useful, search-led content plans supported by clear reporting and strategic consultation.
Conor Cresswell – SEO-led Website Designer
Conor specialises in designing and developing SEO-led WordPress websites that are built around both search visibility and user experience. He works closely with our SEO and content teams throughout each project, managing the process from early planning through to design, development and launch.
Who is the Targeted SEO Podcast for?
The Targeted SEO Podcast is for anyone who wants to understand how SEO works in practice. We discuss the decisions, challenges and opportunities that arise when managing real websites, with clear explanations and examples from the campaigns our agency team works on every day.
Business owners
SEO can feel complicated, particularly when advice is filled with jargon or conflicting recommendations. Our episodes help business owners understand what matters, where to invest and how SEO can support sustainable business growth.
Marketing managers
For marketing managers responsible for organic visibility, the podcast provides practical insight into strategy, reporting, content, technical SEO and conversion rate optimisation. We also explore how SEO fits alongside wider marketing activity and commercial objectives.
In-house marketing teams
Our conversations can help in-house teams build their knowledge, challenge existing approaches and identify new opportunities. Episodes cover both strategic planning and the day-to-day work required to improve website performance.
Website managers
Website managers and administrators will find guidance on subjects such as technical SEO, internal linking, website migrations, content auditing, user experience and website performance. We explain why these areas matter and the risks that need to be considered before making major changes.
Professionals in regulated industries
We work extensively with businesses in sectors such as finance, healthcare, medical services and renewable energy. The podcast explores how organisations can improve search visibility while maintaining accuracy, trust and appropriate standards across their website content.
SEO and agency professionals
The podcast is also suitable for SEO specialists, content marketers, web developers and other agency professionals. We share honest experiences from client work, discuss common challenges and explore how different SEO disciplines can work together more effectively.
Targeted SEO Podcast FAQs
Frequently asked questions about the Targeted SEO Podcast
What is the Targeted SEO Podcast?
The Targeted SEO Podcast is a UK SEO podcast featuring practical conversations about search engine optimisation, websites, content and organic growth. Episodes are based on the experience of our SEO agency specialists working on real SEO campaigns for businesses across a range of industries.
Who is the SEO podcast for?
The podcast is designed for business owners, marketing managers, in-house marketing teams and anyone responsible for improving a website’s organic visibility. Episodes are also suitable for people who want to understand SEO without being overwhelmed by unnecessary terminology.
Is the podcast focused on SEO in the UK?
The podcast is produced by us – Targeted SEO, a UK-based specialist SEO agency. Although many SEO principles apply internationally, episodes regularly explore the challenges, opportunities and search behaviour affecting UK businesses.
What SEO subjects does the podcast cover?
Episodes cover a wide range of topics, including SEO strategy, content writing, technical SEO, local search, Google Business Profile optimisation, Ecommerce SEO, website performance, conversion rate optimisation, and AI search as it evolves. We also discuss common SEO mistakes and the practical decisions businesses need to make when investing in organic growth.
Is the podcast suitable for SEO beginners?
We aim to explain SEO clearly and use practical examples wherever possible. Some episodes provide an introduction to important SEO concepts, while others explore more advanced strategies and industry developments.
Does the podcast discuss AI search and GEO?
Search is changing as people increasingly use AI-powered search tools and answer engines. We discuss what these developments mean for websites, content, brand visibility and traditional SEO strategies, and how we work on them at the agency.
Where can I listen to the Targeted SEO Podcast?
You can watch episodes on the Targeted SEO YouTube channel or listen through Spotify. You can also follow Targeted SEO on TikTok for shorter SEO videos and highlights from longer conversations.
How often are new episodes released?
New episodes will be published monthly and cover the SEO topics, developments and business challenges that matter to website owners and marketing teams.
Can I suggest a topic for a future episode?
We welcome suggestions from listeners, particularly questions about SEO, websites, content and AI search that affect UK businesses. Email the Targeted SEO team to suggest a subject for a future episode.
Behind the scenes filming
