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SEO for Construction and Trades

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As a skilled construction expert or tradesperson, your website should match the quality of your services. An SEO campaign can enhance your reputation online and ensure your website ranks highly for your services in your local area.

SEO Can Win You Business

For trades and construction companies, it’s essential to have a steady stream of new business in the pipeline to keep cash flowing and enable growth. Most of your potential customers are out there searching online for your services and answers to their problems. And they are statistically more likely to click on the first few search results.

Here lies your biggest opportunity. Our SEO experts can identify exactly what your audience is searching for and put your website in front of them.

Search engines use a whole host of algorithms to sort or ‘index’ websites hierarchically, and there are many techniques to help get ahead in the rankings. In a nutshell, it involves overhauling your entire website to make it search engine and user-friendly.

SEO can turn your online performance around and deliver you impressive results. By that, we mean more website traffic, more brand awareness and more business.

Improve visibility in online searches

It’s a well-worn joke, but the best place to hide a dead body is on page two of Google. The goal of SEO for construction and trade companies is simple – to reach more of your target audience when they search for your services. When looking for a builder, property developer or tradesperson, they are much more likely to click on page one results, and we can help to get you there.

Better quality enquiries

Showcasing your services and creating website content in response to frequently asked questions can help increase the quality of the leads you get. If website visitors can get all of the information they need before they pick up the phone, they are much more likely to convert into a customer. Not to mention, it could save you a whole lot of time!

Grow your reputation

Construction and trades businesses are built on trust, reputation and quality workmanship. You could be the best firm out there, but unless you invest in your website, you’re in danger of being eclipsed. A well-structured, optimised site will help Google recognise your firm as a reputable industry player, leading to better visibility in search results.

A smart use of your budget

SEO is designed for results you can see. We use smart SEO software to track how your website is performing in SERPs (search engine result pages) and can adapt your strategy accordingly. What’s more, our SEO campaigns are geared towards growing organic search, the results of which are far more valuable and long-lasting than paid-for ads.

We specialise in SEO for construction and trades

Like you, we’re experts in our field, but we’ve come to learn quite a bit about the trades by working with various companies up and down the UK. To put our money where our mouth is, please take a moment to look at the results we have achieved for other businesses in your industry.* 

If you think we could be the right fit for your business, please contact us to apply for a 20-minute consultation.

*You needn’t be concerned that we work with similar businesses, as we have a strict no-conflict of interest rule, whether that be by region, speciality or both.


Results we can achieve for your construction or trades business:

  • Boost website traffic
  • Be among the top-ranking businesses in local searches
  • Increase website conversions
  • Generate more enquiries and leads to expand your client base
  • Grow your reputation and distinguish your brand
  • Become an industry voice
  • Receive an impressive ROI

See Our SEO Services

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Our Specialist SEO Services For Construction And Trades

In our experience, we see the best results with a fully integrated approach, including on-page SEO, off-page SEO, local SEO and content strategy. This is not to say that any two SEO campaigns are the same. Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign to achieve your business goals.

Your bespoke campaign will likely combine elements of all our key services:

  • We have worked with Targeted SEO for a number of years now and highly recommend them. They have contributed towards the growth of our business (over 600 clients and counting) through their effective SEO and web design service. They also successfully managed the rebranding of our company website so no rankings and traffic were lost, developed a local SEO campaign and continue to provide a valuable marketing service to our business.

    Jeri Williams @ Smooth Accounting
  • Really happy with the work done by the team. They have massively improved our website’s look. It looks so professional! Potential customers looking at the website will now have a great representation of what we’re are and what we stand for. The team is very responsive and are really great guys. Thanks guys 🙂

    Chris Demetriou @ Archimedia Accounts
  • Ben and the team rebuilt our website, moving it from Wix to WordPress. They have really done us proud, creating a website that is so much more professional but has kept all our brand personality too. The team are always responsive whenever we send requests, coming back quickly and helpfully and we are really looking forward to continuing to work with them to build our approach to SEO.

    Rebecca Brown @ Think Wow
  • We have been working with Ben and Harry for over a year now and we are delighted with the results we are getting. They have a very defined process which we follow that plays a big part in helping us get excellent results. They are clearly experts in what they do, very professional and good fun to work with.

    Roland Moss @ Butt Miler Chartered Accountants
  • Simply amazing service and support. I’ve used numerous other SEO companies and none even come close to the level of service and experience that Ben & his team have. I will be recommending Targeted SEO to others without hesitation.

    Joe Davies @ Malum Integrated Pest Management

Why choose Targeted SEO?


Targeted SEO works with ambitious businesses across the UK. If you are excited by the potential of SEO and what it can achieve for your company,  contact us to apply for a 20-minute SEO consultation.

Book Your Consultation

If you are looking to win new business, we can help you to stand head and shoulders above the competition and increase those oh-so-valuable enquiries and leads.

Ambitious businesses deserve to stand out online, and at Targeted SEO, we make it our business to help our clients do just that. Our talented, approachable team have a diverse range of skills that can help transform your online performance. We can deliver you a professional, reputation-enhancing website that search engines simply can’t ignore.