Don’t stop your SEO during Coronavirus
Whenever a recession or any kind of economic downturn hits, consumers and companies alike become more cautious with their money.
As the uncertainty surrounding Covid-19 increases, most businesses are starting to look at coping strategies, cutting costs and streamlining operations in preparation for the worse. And given the stats, unfortunately we know that it is going to get a lot worse before it gets better and some businesses are really going to struggle.
However, it has been proven before that companies that choose to curtail their SEO efforts during hard times are actually jeopardising the long term future of their business. Instead, consistent and persistent marketing is key in order to retain your existing clients, increase your share of voice in a less cluttered arena and place your business front of mind, ready for future growth.
Keep calm and keep optimising for Google
This is particularly true of SEO, in which the ramifications for businesses who decide to either stop or scale back their efforts, could see a negative effect on their website traffic. But whether you are a service based industry, consumer facing or B2B, this automatic reaction will simply set your business up for a long-term, uphill struggle on its road to recovery.
We therefore recommend that you keep clam and continue to optimise.
Timing is key when it comes to SEO
At Targeted SEO we believe that it is more important than ever for you to maintain your current level of digital investment throughout the Coronavirus pandemic. But of course, we would say that wouldn’t we? Here we provide you with the facts as to why!
More people self-isolating and on the internet as a result
Search engine marketing produces sales and leads precisely because the consumer is connected with your brand when they are searching for a particular product or service. And, with more people forced to stay indoors due to self-isolating or home schooling or working, digital providers are bracing themselves for an overload of internet search activity.
It is therefore paramount that your brand or business is placed in the forefront of potential consumers’ minds.
Google algorithms change which can impact your site
Search engine optimisation is reactive in its nature, and with consumer behaviour set to change dramatically over the next few weeks and months, SEO allows your business the tools to keep up.
At Targeted SEO we are well versed in how to appease Google’s constant changing algorithms.
Unlike traditional forms of media, we can instantly see how effective your SEO is – by looking at your analytics, rankings and enquiries. This allows you to manage your budget effectively and target specific keywords depending on your consumer needs at any point in time.
Capitalise on the opportunity as businesses pause marketing
Just as we are seeing in the supermarkets, when goods and services are in scarce demand everyone starts to search for them. By continuing with your SEO presence provides you the opportunity to capitalise and rank for the top keywords in your industry easier and faster, especially as the competition becomes sparse.
Maintain your authority and positions in the search results
In terms of business, it’s survival of the fittest, and despite uncertainty in the UK at present, things will eventually resume, the economy will start to stabilise, and it will be business as usual before we know it. Therefore, you don’t want to make the mistake of stopping all your SEO efforts now, as although Google won’t ignore you right away.
Without fresh content and maintenance of your authority, just like your consumers, Google will start to forget you. The rankings you have worked so hard to gain will begin to fall away as your competitors overtake.
Organic SEO is a long-term investment, not an expense!
We firmly believe that search engine marketing is the most effective way to promote your business especially during downtimes. It is important to remember at times like this, that fortune favours the brave and if you can continue to invest in your SEO strategy during these difficult financial times, then you will be rewarded with long term gains.
We sincerely hope that the Coronavirus passes quickly and that it causes minimal impact to your business and health.
Please stay safe and remember to take the necessary government advice.