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SEO Training Southampton

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Forget what you’ve heard – SEO is not a dark art. Anyone can pick up basic SEO skills, especially when coached by experienced, practising SEO consultants like Targeted SEO. Our bespoke SEO training in Southampton cater to varying skill levels and all kinds of businesses, freelancers, agencies and marketing teams.

seo training in southampton

Tired of cookie-cutter SEO courses that leave you scratching your head?

At Targeted SEO, we love what we do and see evidence of SEO working for our clients every day. That’s why we’re keen to pass on SEO knowledge to as many businesses as possible, both large and small.

Our bespoke SEO training and sessions can empower you and your team to improve your website’s search engine rankings, reach more potential customers and increase conversion rates.

SEO has many components, and no two SEO strategies are the same. So neither are our training sessions. We will start with a consultation to understand your business objectives, marketing strategy and website’s SEO performance. Then we can deliver a bespoke training plan that meets your needs and is appropriate for the audience.

What is search engine optimisation (SEO) training?

Organic SEO (Search Engine Optimisation) aims to improve a website’s visibility in search engine results pages (SERPs). The ultimate goal is to drive more visitors to a site and convert them into leads and, eventually, customers.

There are many SEO tools and techniques which combine to great effect, including on-page SEO, technical SEO, off-page SEO, local SEO and SEO content strategy.

Our SEO training sessions provide an understanding of how SEO works, its benefits, and how the different techniques work as part of an integrated strategy.

Our experienced team has delivered successful training to complete newbies, as well as experienced marketing professionals. There are a lot of SEO training resources online, but nothing can beat face-to-face learning with experienced SEO consultants.

We deliver training sessions in person at your place or ours, and we’re happy to do live interactive webinars. We can even produce bespoke, pre-recorded training videos for you to learn in your own time. Whether you want a one-off session or a full day, we can oblige.

Our training clients are also given access to online SEO training material, including modules on how to write SEO content and the basics of technical SEO.

Who can benefit from our SEO training?

Anyone who can find their way around a website can grasp the basics of SEO and make positive changes to improve organic search traffic. We work with a wide variety of teams and businesses, from complete beginners to those looking to advance their SEO skills.

Small Business owners

For many small businesses, investing in a full-blown SEO campaign is out of reach. Targeted SEO is a small business that’s come a long way, so we get it. That’s why we’re passionate about offering training to ambitious business owners, to give them the skills they need to improve visibility, increase website traffic and drive valuable leads.

We’re happy to provide one-on-one training online or in person. If you are part of a small business network, you might consider sharing the cost of SEO training. If not, but you are interested in joining a group of other business owners for a training session, please contact us, and we’ll be in touch when there is sufficient demand.

Marketers and in-house marketing teams

If your business has an internal marketing team, we can help accelerate their marketing efforts with basic to advanced SEO training.

For junior marketing teams, we can deliver an introduction to SEO, including skills like effective keyword research, which they can implement straight away. For digital marketing teams, we can offer progressive technical SEO training, focussing on key areas like advanced link-building strategy.

For those with more extensive digital marketing experience, our team can provide a deep understanding of SEO strategy, theory, and techniques. We can guide you through the finer details of SEO and provide valuable insights on how to create successful SEO strategies using real-life case studies.

Agencies and freelancers

If your marketing agency currently outsources organic SEO, we can provide training to increase your in-house knowledge, get better results for your clients and reduce your budget.

As a professional marketing freelancer, we can help you develop advanced SEO techniques and hone in on any particular area of interest, e.g. how to use Google Analytics.

What our bespoke SEO training includes

Here are some examples of the kind of content that features in our SEO training. Whether you want a complete overview of SEO strategy, or a focus on one particular area, such as technical SEO, we can tailor the training content to meet your needs and the skillset of the audience.

On-page SEO

The purpose of on-page SEO is to improve a site’s organic visibility and enhance user experience (UX). You will learn how Google crawls and indexes a website, along with practical skills to optimise on-page elements such as page titles, meta descriptions, headings (H1, H2 etc) and images.

For experienced digital marketing teams, we can offer insights into improving UX through loading speed, responsiveness, and readability.

SEO content optimisation

We can’t overstate the importance of content marketing to SEO success. High-quality, relevant content is essential to attract readers, but it is also a valuable signal to Google. Google aims to make information ‘accessible and useful’, and so it indexes sites with good content higher.

Our experts can help you elevate your website by creating engaging SEO content, including how to use keywords, internal linking and the effective use of AI.

Analytics set up & monitoring

Our experts can teach you how to leverage analytics tools like Google Analytics and Google Search Console to gain valuable insights into your website’s performance.

Through hands-on tutorials, we’ll show you how to configure these tools effectively, ensuring they capture accurate data on website traffic, indexation status, user behaviour, and overall search engine performance.

Local SEO

This is aimed at businesses looking to dominate their local market and attract customers in their region. You will learn essential techniques to optimise your online presence for local search to reach more potential customers searching for local products/services.

This includes off-page techniques, like citations and getting the most out of your Google Business Profile, as well as on-page techniques, like localised keywords and scheme markup.

Book your training session with Targeted SEO today

We hope that’s inspired you to grasp SEO with both hands! To get a head start, book a bespoke SEO training session and benefit first-hand from our knowledge and expertise.

Our team covers all SEO disciplines and can help you achieve greater online visibility, reach new audiences and earn a greater ROI on your marketing investment.

If you are interested in learning SEO from a professional and friendly team, please fill in our contact form and we’ll be in touch.

Want to find out how your website is performing before you commit to training? Take a look at our SEO audit services.

Frequently asked questions about our bespoke SEO training

Enquire Today
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services
  • Targeted SEO recently moved my website from Wix to WordPress. Very smooth transition with no issues at all. They also completed a full rebrand of my business and captured my vision completely! Very professional looking site with great feedback from our clients already. Friendly team, very quick to respond to requests, I look forward to working with you guys on the SEO going forwards!

    James Wheeler @ Jameco Group
  • We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for.

    Jasmine Lambert @ Redwood Financial
  • We have worked with Targeted SEO for a number of years now and highly recommend them. They have contributed towards the growth of our business (over 600 clients and counting) through their effective SEO and web design service. They also successfully managed the rebranding of our company website so no rankings and traffic were lost, developed a local SEO campaign and continue to provide a valuable marketing service to our business.

    Jeri Williams @ Smooth Accounting
  • Ben and the team rebuilt our website, moving it from Wix to WordPress. They have really done us proud, creating a website that is so much more professional but has kept all our brand personality too. The team are always responsive whenever we send requests, coming back quickly and helpfully and we are really looking forward to continuing to work with them to build our approach to SEO.

    Rebecca Brown @ Think Wow