Project overview
Customer brief
- Improved website content about specific services and target both private and public healthcare audiences
- Grow website traffic and enquiries
- Increase client base in the areas in and around 3 treatment centres
Targeted SEO response
- Local SEO Campaign
- On-Page Optimisation – Unique content, correct HTML markup, Meta data optimisation, internal linking
- SEO Consultancy
THE CHALLENGE
The client had experienced stagnancy in leads for diagnostics and had noticed that they had a lack of visibility within search engine results pages. Our SEO consultants conducted an extensive content audit to determine what SEO strategies the client would need to employ to improve their organic visibility and rankings in this competitive market. We advised on a local and content-led SEO campaign.
The Solution
Private healthcare SEO Blog Strategy and Optimisation
To build authority around diagnostics, we planned a blog content strategy based upon detailed keyword analysis and the key body areas associated with their diagnostic services. The content planned entailed detailed briefs complete with keywords and calls to action points.
Through our content audit, we saw opportunities to optimise previous blogs written prior to working with Targeted SEO. Building E-E-A-T requires websites to be as helpful and insightful as possible when it comes to delivering content, especially within the healthcare sector. We provided the client with recommendations on areas where the content was thin and could be optimised for certain search queries to target their audience. We also provided on-page optimisation where it was most appropriate.
Our content optimisation efforts increased web page relevance as the client was able to win featured snippets and answer questions within Google’s PPA dropdown section. This provides content with a better chance of click through rate and attracts the potential patients our client was aiming for.
Private Healthcare local seo campaign
The client had multiple centres offering their diagnostic services where they wanted to boost their local profile and presence online. We took to their local service pages and created detailed recommendations for content, schema and HTML markup. The client was able to apply these recommendations and saw their 3 local service areas rise to page 1 without using the branded search term (diagnostic service, location).
service page optimisation
We recommended our client add more content surrounding their diagnosing services, while internal linking strategies would reinforce these service and local pages, primary service pages need helpful content too. Having relevant and helpful content about the service also engages readers and encourages them to stay on the site for longer and make an informed decision.
The Result
We are proud of the results that we achieved for this particular private healthcare client, which saw organic traffic grow over 150% in just six months and their click-through rate triple. The project was enlightening for us, as we quickly learned the sensitivities around creating and publishing health-related content.
The demand for online health advice and private healthcare enquiries continues to skyrocket, and our client is now in prime position to promote and deliver their life-changing services to a much bigger audience.
Contact us to learn more about the SEO requirements of your private healthcare company or practice may need.
