Skip to content

SEO for Insurance Brokers

Back to Finance

At Targeted SEO we are naturally tech-focussed, but we still place a lot of value on personal service, especially when it comes to buying something as important as insurance. That is why we are dedicated to helping insurance brokers and agents build a strong online presence, to attract new customers and grow their business.

SEO for insurance brokers

Specialist SEO for Insurance Brokers

If you have an objective to grow your insurance broker business, then you simply can’t afford to ignore SEO. You can invest in the fanciest site that your digital marketing budget will allow, but it is worthless if your potential customers can’t find it.

SEO is the key to online visibility for broker websites in the crowded insurance industry. It can help to distinguish you from the competition, rank higher in search results, drive website traffic, and generate enquiries.

The advantage of choosing Targeted SEO’s web design service is, of course, that we will build your website to prioritise SEO performance.

Apply for SEO consultation

We have worked with Targeted SEO for a number of years now and highly recommend them. They have contributed towards the growth of our business (over 600 clients and counting) through their effective SEO and web design service. They also successfully managed the rebranding of our company website so no rankings and traffic were lost, developed a local SEO campaign and continue to provide a valuable marketing service to our business.

Jeri Williams

What is SEO for Insurance?

With the rapid growth of comparison websites, insurance brokers have to work harder than ever before to attract new customers and convince them of the benefits. With the majority of the target audience seeking insurance advice online, your broker company website has to be compelling and visible, or else you risk losing valuable business.

There are clearly so many benefits of using an independent insurance adviser and your website should convey everything that clients are looking for in a broker: professionalism, reassurance, honesty, in-depth knowledge, a personal touch, approachability. If it doesn’t, then it’s unlikely to convince anyone to pursue their enquiry.

In these days of social distancing, your website fulfils the role of your front office more than ever. When a potential customer lands on any page of your website (not just the homepage), they are relying on its quality to tell them what they need to know about your company. If they can’t find what they are looking for with ease, then there are literally thousands of alternative advisors, brokers, or comparison websites just a click away.

In order to match the ever-increasing expectations of your customers and to improve your online visibility, we employ the following SEO best practices in the design of our insurance websites.

Online brand building

Of the thousands of independent insurance broker websites, most are promoting the same or similar services. It is essential therefore to convey a strong, consistent brand to help your company to stand out. Your brand also needs to embody the many compelling reasons to choose a broker over a comparison site.

Targeted SEO has a deep understanding of what makes brands engaging and will craft a distinctive online presence for your insurance firm. We design bespoke WordPress websites that reflect the unique qualities of your business, promote the benefits of your services, and inspire trust and engagement in the user.

Local SEO for Insurance Brokers

Web users often include ‘geo qualifiers’ in their search enquiry, eg. “insurance broker in Reading”. If you are a small or medium-sized firm operating in a particular town or city, it’s essential that you appear in local search results. Web users rarely venture further than page one of search results, so if you are not on it, you risk losing valuable business to your competitors.

If you are an insurance provider serving a specific town or city then it’s vital you rank highly for local searches, these are searches where the location is added to the query. Alternatively for larger firms (with increased marketing budgets) you may wish to target broader searches such as ‘commercial insurance broker’ or ‘insurance broker for small business’. These searches are typically more competitive but not always impossible to rank for.

Insurance Leads

Your fully-search optimised and professional new website is built to generate new enquiries. It’s important, therefore, to make sure that new prospects can contact you with ease. To convert visits into enquiries, we strategically place calls to action (CTAs) throughout your website to encourage visitors to email or pick up the phone.

The use of ‘contact us’ icons throughout your site, linking to a classic enquiry form, makes it simple and enticing for visitors to get in touch. We can also facilitate live chat for instant engagement with visitors to your site.

SEO Content Creation

Regular content creation is a fantastic way to establish trust, expertise and trust with your potential clients and search engines alike. We can help publish regular quality articles on your blog to help grow an audience and drive organic traffic. If you would like to have a go at blogging yourself we can provide training on creating the perfect blog post which answers questions being asked around accountancy and other relevant topics.

Google Analytics & Search Console

We’re sure you already familiar with Google Analytics and using it to see how many visitors your website has had over a given time period, if not we will make sure Google Analytics is correctly deployed on your site and fully functioning.

We also use Google Search Console to measure performance and look for other opportunities to improve your website. We’ll submit your website XML site map and ensure it’s successfully crawled by the Google bot so your site starts to index in the SERPs.

Dedicated Website Management & Hosting

If you do need a new website we can host it for you as part of our monthly retainer, or you can transfer it over to us to save on additional hosting fees. We’ll manage your website for you, taking care of any updates and effectively becoming your website manager.

Apply for SEO consultation

Apply for an SEO consultation

Our team has extensive SEO experience and can offer you a comprehensive and highly skilled service, including optimised website design, on-page and off-page SEO.

We also specialise in website design for financial services companies and we are proud to count many among our valued client base. They recommend us for our professional, honest and open approach, along with our superb customer support. Our specific experience of working with finance companies means that we have a solid understanding of your market and your services, so you couldn’t be in safer hands.

We have a proven track record in getting results for our financial services clients. For an idea of the kind of results we can achieve for you, please see our SEO case studies.

If you would like to discover more about our SEO and website design services, apply for an SEO consultation below:

Case study

How SEO drives business growth for a commercial insurance broker

Read our SEO case study for a commercial insurance broker who needed to revamp their online presence and generate more commercial insurance leads.

Increase in organic traffic April 2022 – April 2023
Page 1 rankings April 2022 – April 2023
Increase in SERP Visibility April 2022 – April 2023
Organic page views April 2022 – April 2023
SEO case study for commercial insurance

Why choose Targeted SEO for your insurace company?

Our team has extensive marketing experience and can offer you a comprehensive and highly skilled service, including website design, SEO, and content writing. Our website designs are of a very high standard, filled with engaging content that jumps off the page.

We specialise in SEO for insurance and are proud to count many among our valued client base. They recommend us for our professional, honest and open approach, along with our superb customer support. Our specific experience of working with insurance companies means that we have a great understanding of your market and your services, so you can be sure you are in safe hands.

We have a proven track record in getting results for our insurance clients. We have a number of website and SEO packages available to suit your unique requirements and budget.

Our friendly and approachable team would be delighted to discuss your specific web design and digital marketing requirements. So do get in touch and find out more about how we can help your accountancy business to reach its full potential.

Contact Us
  • Targeted SEO have recently built our recruitment business a brand new website. Dealing with Ben is like a breath of fresh air. He’s responsive, professional and really easy to deal with. We’re delighted with the website and can’t wait to show it to our customers.

    Ben Leeds @ JLA Resourcing
  • I highly recommend Targeted SEO to anyone serious about making their pest control business a success. I have been impressed with the quality work supplied which has enabled my business to grow and profit.

    Matthew Blackwell @ Project Multi Pest
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services
  • We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for.

    Jasmine Lambert @ Redwood Financial
  • Very in depth website SEO audit and understanding of our company. Professional presentation with proposed ideas and creative website concept.

    Luke Mills @ The Landscape Service