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How SEO drives business growth for a commercial insurance broker

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Read our SEO case study for a commercial insurance broker who needed to revamp their online presence and generate more commercial insurance leads.

SEO case study for commercial insurance
Increase in organic traffic April 2022 - April 2023
Page 1 rankings April 2022 - April 2023
Increase in SERP Visibility April 2022 - April 2023
Organic page views April 2022 - April 2023

Project Overview

About the Insurance client

Glowsure is a commercial insurance broker based on the South Coast. They came to Targeted SEO with the primary goal of increasing leads. They also wanted to update their poorly performing website to match their growing status and build trust with customers. 

To meet the brief, we successfully redesigned and optimised the website, added much-needed content and embarked on a local SEO campaign. As for the results, the stats speak for themselves! But read on for a bit more detail.

The Challenge

Discovering issues with an SEO Audit

After an initial SEO audit, we discovered Glowsure’s existing site was very thin and offered a poor user experience. The blog section lacked useful content, so the site wasn’t building any authority or trust with Google or website visitors. As a result, the site had very little organic visibility in local search results.

The website had also been the victim of a malicious hack. Chinese code had been inserted, which was indexed in Google, compromising the site’s security and credibility.

On top of all of that, commercial insurance is an incredibly competitive market! So we had our work cut out.

What we delivered

SEO Services for Insurance businesses

  • Optimised web design – Our first step was to redesign and redevelop the website in WordPress, which is widely considered the best platform for SEO success.
  • Brand development – We breathed new life into the visual branding and worked on Glowsure’s distinctive tone of voice to provide consistency and personality.
  • Technical SEO – Each page was optimised, bringing a new structure and hierarchy to aid navigation and user experience. 
  • Copywriting – Each service page was thoroughly researched and optimised with the use of carefully selected keywords.
  • Content strategy – We implemented a content strategy to add regular articles to the new blog, with internal links to important, top-of-the-funnel pages. This started to give the site authority. 
  • Local SEO – We devised and implemented a local SEO strategy to increase visibility for Google searches in their local areas.
  • Coversion rate optimisation – Clear calls to action and contact forms were implemented to ensure it was easy for new users to make enquiries. 
  • Reviews – A reviews page was added to showcase customer testimonials from Glowsure’s Google Business Profile. We used structured data to pull their star ratings into the SERPs.

The result

Increasing organic traffic and leads for commercial insurance broker

As incredulous as it sounds, within a year the Glowsure website saw a 1,576% increase in organic traffic. The site continues to go from strength to strength, and it’s fair to say that they have more leads than they know what to do with! The website and SEO strategy have fuelled the growth of their business beyond their expectations.

We look forward to our continued partnership with this important client and can’t wait to see what the future holds.

SEO for Insurance Companies

As you can see from this example, Targeted SEO has a great track record of providing SEO services for insurance companies

If your insurance business is lacking in leads and needs help to be more visible online, please contact us to apply for a free SEO consultation.

Related services

SEO Content Strategy

The importance of content has grown in recent years as search engines get more sophisticated. We pack websites with brand-enhancing content that satisfies Google and engages readers.

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

National SEO Services

Ambitious SMEs shouldn’t be deterred from competing nationally, especially for online products and services. We have the advice, software and techniques you need to even the playing field and get noticed.

SEO Audit Services

If you’re curious about your current website's SEO performance, then approach us for an audit. We will deliver an impartial report showing your website’s key metrics and actionable conclusions.

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