Skip to content

How SEO drives business growth for a commercial insurance broker

Back to Case studies

Read our SEO case study for a commercial insurance broker who needed to revamp their online presence and generate more commercial insurance leads.

SEO case study for commercial insurance
Increase in organic traffic April 2022 - April 2023
Page 1 rankings April 2022 - April 2023
Increase in SERP Visibility April 2022 - April 2023
Organic page views April 2022 - April 2023

Project Overview

About the Insurance client

Glowsure is a commercial insurance broker based on the South Coast. They came to Targeted SEO with the primary goal of increasing leads. They also wanted to update their poorly performing website to match their growing status and build trust with customers. 

To meet the brief, we successfully redesigned and optimised the website, added much-needed content and embarked on a local SEO campaign. As for the results, the stats speak for themselves! But read on for a bit more detail.

The Challenge

Discovering issues with an SEO Audit

After an initial SEO audit, we discovered Glowsure’s existing site was very thin and offered a poor user experience. The blog section lacked useful content, so the site wasn’t building any authority or trust with Google or website visitors. As a result, the site had very little organic visibility in local search results.

The website had also been the victim of a malicious hack. Chinese code had been inserted, which was indexed in Google, compromising the site’s security and credibility.

On top of all of that, commercial insurance is an incredibly competitive market! So we had our work cut out.

What we delivered

SEO Services for Insurance businesses

  • Optimised web design – Our first step was to redesign and redevelop the website in WordPress, which is widely considered the best platform for SEO success.
  • Brand development – We breathed new life into the visual branding and worked on Glowsure’s distinctive tone of voice to provide consistency and personality.
  • Technical SEO – Each page was optimised, bringing a new structure and hierarchy to aid navigation and user experience. 
  • Copywriting – Each service page was thoroughly researched and optimised with the use of carefully selected keywords.
  • Content strategy – We implemented a content strategy to add regular articles to the new blog, with internal links to important, top-of-the-funnel pages. This started to give the site authority. 
  • Local SEO – We devised and implemented a local SEO strategy to increase visibility for Google searches in their local areas.
  • Coversion rate optimisation – Clear calls to action and contact forms were implemented to ensure it was easy for new users to make enquiries. 
  • Reviews – A reviews page was added to showcase customer testimonials from Glowsure’s Google Business Profile. We used structured data to pull their star ratings into the SERPs.

The result

Increasing organic traffic and leads for commercial insurance broker

As incredulous as it sounds, within a year the Glowsure website saw a 1,576% increase in organic traffic. The site continues to go from strength to strength, and it’s fair to say that they have more leads than they know what to do with! The website and SEO strategy have fuelled the growth of their business beyond their expectations.

We look forward to our continued partnership with this important client and can’t wait to see what the future holds.

SEO for Insurance Companies

As you can see from this example, Targeted SEO has a great track record of providing SEO services for insurance companies

If your insurance business is lacking in leads and needs help to be more visible online, please contact us to apply for a free SEO consultation.

Related services

SEO Content Strategy

The importance of content has grown in recent years as search engines get more sophisticated. We pack websites with brand-enhancing content that satisfies Google and engages readers.

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

National SEO Services

Ambitious SMEs shouldn’t be deterred from competing nationally, especially for online products and services. We have the advice, software and techniques you need to even the playing field and get noticed.

SEO Audit Services

If you’re curious about your current website's SEO performance, then approach us for an audit. We will deliver an impartial report showing your website’s key metrics and actionable conclusions.

Related case studies

independent financial advisor seo case study

SEO Success: Impressive Organic Traffic Growth for a Financial Advisor


This was a highly successful SEO campaign which after 2 years of work has produced a website which will continue to deliver leads and enquiries from the organic search results long into the future. The website is now an asset to the business, rather than just a brochure website to refer people to.

Local SEO & Optimised Web Design: Transforming an Accountant’s Online Success


The strapline that Treetops lives by is helping your business grow from acorn to mighty oak and this was certainly the case for the new website too. Working closely with a skilled member of their team we researched all the pages we’d need to create, linked from their main services page. This included the keywords to target within these pages and any FAQs to answer. We set to work designing the new website based on their motto.

smooth accounting seo case study

How Smooth Accounting Attracted 600+ New Clients with SEO


It was clear from the get-go that Jeri Williams was more than your average accountant. She had a clear vision of where she wanted to take her brand and her sights set on substantial growth. Our SEO and web design support, combined with Jeri’s dedication and social media presence has helped to achieve her business goals, and then some.

  • Really happy with the work done by the team. They have massively improved our website's look. It looks so professional! Potential customers looking at the website will now have a great representation of what we're are and what we stand for. The team is very responsive and are really great guys. Thanks guys :)

    Chris Demetriou @ Archimedia Accounts
  • We have used SEO companies in the past and been disappointed in their results, just sending through a generic update report once a month with no strategic thinking and proactive plan to improve our website traffic. Targeted SEO are working on our website and organic SEO campaign and so far we’ve been impressed with the level of service we have received. Our new website is now starting to generate new leads and enquiries and do the job it was designed for.

    Jasmine Lambert @ Redwood Financial
  • Targeted SEO have recently built our recruitment business a brand new website. Dealing with Ben is like a breath of fresh air. He's responsive, professional and really easy to deal with. We're delighted with the website and can't wait to show it to our customers.

    Ben Leeds @ JLA Resourcing
  • We have been working with Ben and his team now for sometime and the results they have delivered has surpassed our expectation and really wowed us with their know how and service. We conducted a review with them and the results were yet again really great so we don't see their fees as a cost we see it as an investment in our business and is great value for money.

    Steven Blofield @ Redwood Financial
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services