SEO News & Insights

We love what we do and like to share our knowledge and enthusiasm. We are of the firm opinion that SEO should be accessible. It’s not a dark art - just a collection of systematic practices that combine to great effect. A bit of talent and skill goes a long way too, of course!

Content, Insights, SEO

What is the difference between optimisation and reoptimisation in SEO content?

If you’ve ever worked with an SEO agency or dabbled in growing your own website, you’ve probably heard the word “optimisation” used to describe all sorts of things. But when it comes to SEO content, there’s an important difference between optimising something before it’s published and going back…

10 minute read