Search Engine Optimisation is part of a rapidly evolving digital landscape that often seems to be surrounded by mystery and confusion. Debates and controversies about how to best optimise websites will never fade, with arguments existing in almost every aspect of SEO. However, one thing is for certain: cheap SEO is a waste of time and your precious marketing budget.
Why low cost SEO packages do not work
As a business looking to invest in SEO, you should avoid any agency offering cheap or low cost SEO packages. These packages won’t work as the agency won’t be investing in high-quality content or high-quality backlinks your website needs to compete in Google.
The vast majority of digital marketers will agree that this is an industry where results cannot be attained with the sacrifice of quality. Minimal investment does not bring maximum results. Unfortunately, this is something that not a lot of businesses want to hear, since understandably the costs associated with SEO packages may initially seem redundant and an inconvenience.
SEO is a long term marketing strategy that requires patience, prudence and execution but the rewards can be tremendous. You can achieve this without having to spend a huge amount of money if you do enough research into finding a reliable SEO agency. The important thing to remember is to avoid cheap SEO packages.
Interested in a fixed monthly SEO package that will get you results?
Why SEO is so important
Almost everything that we do in the 21st century is operated digitally. It’s not difficult to realise this once you recognise the ubiquity of smartphones and how difficult people find it to detach themselves from their devices.
Google receives 63,000 searches per second.
To put this into context, Google receives 63,000 searches per second, meaning that there is a massive marketplace for businesses to communicate with customers.
The importance of building rapport through Google has naturally made SEO very competitive. However, it is crystal clear that brands who choose to invest in effective SEO packages are rewarded with significant benefits that can take their business to the next level.
Effective SEO packages will:
- Build brand awareness
- Increase website visibility in search
- Increase organic traffic to your website
- Increase sales, customer phone calls and enquiries
- Increase conversion rates from contact forms
- Make your website competitive
The reality is that businesses are fast catching on to the idea that having an effective SEO strategy is key to growth. Choosing not to have this will leave your business trudging in the mud.
An insight into cheap SEO packages
A low cost SEO company will take shortcuts and their low budget forces your SEO strategy to have a compromising stance with quality – something that can actually do more harm than good. Here’s why.
In a nutshell, the two main factors that contribute the most to effective SEO are high-quality content and high-quality backlinks. Notice how we emphasised the ‘high-quality’ part. Google wants to prioritise websites that provide the most value to a searcher’s query in the search bar.
So for example, if somebody types in how to get a mortgage into Google, the results at the top of the page will consist of very insightful pieces of content that will systematically unpack the necessary stages to be taken when applying for a mortgage. The content is going to be so valuable and well written that it will have a number of quality backlinks pointing towards it. Let’s explore this a bit further.
Quality content vs poor content
Valuable content is the holy grail of SEO but it is also time-consuming. The whole point of content is for it to help solve peoples’ problems. To achieve this, a lot of time needs to be invested in researching keywords, planning an effective content strategy and having a competent copywriter who can write in a style that’s capable of building rapport with the target market, as well as in a way that’s SEO-friendly. This whole process is a big commitment of time and resources but absolutely worth it.
Quality content can bring a return of investment in a number of different ways. It is one of the most effective means of enhancing your reputation, instilling trust and loyalty and it can dramatically increase the amount of traffic on your website.
A cheap SEO service will involve taking shortcuts to produce limited short term results that won’t give you a return of investment in the long run. For a start, you’re paying for their limited expertise. Content needs a strategy, otherwise the work produced won’t have a target to hit and this won’t cut the mustard in an industry as competitive as SEO.
You can expect these cheaper packages to use software to scan existing articles and regurgitate them into ‘new’ posts. To add insult to injury, they might hire a cheap copywriter to write the content, perhaps resulting in incoherent sentences, sporadic punctuation and tenuous grammatical structure all written without any SEO structure.
Apart from making readers turn the other way, the lack of keywords targeted in the copy will make it even harder to rank. Such a display of incompetence will immediately devalue your brand and damage your reputation amongst consumers.
Quality backlinks vs poor backlinks
A backlink is when one website links to another and these are very important. Your content needs backlinks from reliable and high-authority websites in order for it to perform well on Google rankings.
These are essentially one of the ways Google is able to value the quality of a website. The more backlinks from trustworthy websites pointing to your piece of content, the better it will perform on Google’s rankings.
To achieve this, you need to produce a piece of content that other websites deem worthy enough to backlink to. If it offers little or no value to readers, then you can expect no backlinks.
Generating backlinks is a bit of an art in SEO that a lot of specialists like us include in their services. The problem is that with a cheap SEO package, specialists will only have enough resources to generate backlinks from websites with poor domain authority, which will do very little for your SEO.
When you invest appropriately in SEO you will produce quality content that over time that will naturally attract backlinks from other websites. This is the winning formula since this cyclical process will generate more momentum, thereby more links, resulting in a ton of online exposure for your website.
An inability to deliver a long-term SEO strategy
At the heart of any SEO package should be a well-planned strategy designed to bring results in the long run. SEO is a slow process that can take as long as 4-6 months to provide any benefits, with the preliminary stages especially requiring a lot of initial investment to get campaigns up and running.
The good news is that the results grow over time once you gather momentum. This is based on the assumption that you have hired a team of SEO specialists that know what they’re doing.
Opting for the cheaper option carries a number of risks that are totally unnecessary. A good SEO will have an array of targets to achieve that are part of an overarching strategy to strengthen your online presence, which can only be achieved through good experience and knowledge about how the SEO industry works.
A cheap SEO company will only deliver short term results (if any) that cannot be sustained due to insufficient resources or knowledge.
The most important thing to remember about SEO is that it takes time to see returns from your investment. You should always be wary of cheap SEO services that promise quick results – if it seems too good to be true, then it probably is!
Reputable SEOs know what they’re doing and will overtime strengthen your rankings with the years of experience that they’ve accumulated. There is no algorithm for experience.
Although the low cost SEO option may be tempting and you might see returns in the short run, over time these results will dwindle at your cost. Good SEO will bring profitable returns in many forms. The cheaper option almost never will.
Looking for monthly SEO packages which deliver genuine results?
At Targeted SEO we offer a range of monthly SEO packages which will be the right fit for you and your business. All of our SEO packages are completely bespoke and tailored to your exact requirements.
Contact us for a free SEO consultation and we will provide you with the expert advice you need to get your business found in Google.