Accountex is the largest show in Europe for accounting and finance professionals, attracting around 9,000 visitors. Over 250 brands, including Xero and Sage, attended the event in May 2023 to promote exciting new features and take advantage of this terrific networking opportunity.
Why did Targeted SEO attend Accountex?
Targeted SEO provides specialist SEO services to accounting firms, so it was important for the team to visit the Accountex show to gain more valuable insights into the industry.
Many of our clients attended the event, and it was a fantastic opportunity to meet in person, often for the first time.
We have worked with accountants for several years, providing services ranging from branding and logo design to search-optimised web design and SEO content strategies. Our skill in creating a successful online presence for accounting firms is second to none.
Networking opportunities with other accountants and fintech
There was a real buzz within Excel, and we enjoyed networking and making new connections. These are just a few of the businesses we visited to learn more about their services:
- Sage
- Xero
- WIS Business Protection
- Reza Hooda
- Jenesys AI
- DNS Accountants
- Outbooks
- VIBE Specialist Finance
- Pleo
It was exciting to us that AI is a big talking point in accountancy, and we were fascinated to see the exciting new start-up Jenesys AI by Jack, which specialises in cash flow forecasting. While AI is reimagining the SEO industry, its impact on the finance industry is impressive.
Talks from inspirational accounting influencers
There were many discussions and guest speakers at the show, including our client Reza Hooda. Reza is well-known for his transformation coaching and business strategy, taking small firms and elevating them to reach significant potential. Reza certainly knows his business!
At Targeted SEO, we love it when our clients understand the importance of building on their authority through their websites. It’s essential to practice what you preach, and we are working with Reza to incorporate E-E-A-T into the content of his accounting websites.
What did we learn from Accountex London?
We enjoyed learning about the different software and technology solutions accountants use to serve their clients more efficiently.
There is a stereotypical view of accountancy as dull, but it’s quite the opposite! It’s a dynamic and fascinating industry to be involved in, with many passionate professionals committed to its evolution.
Towards the end of the day, the music was turned up, and we celebrated on the Sage stand with a nice cold beer!
Plans for exhibiting at Accountex 2024
Following our visit, we’ve decided that TSEO would benefit from exhibiting at the Accountex 2024 event. We plan to book a stand to showcase our SEO expertise and how we can help accountants to grow their firms by increasing targeted traffic and valuable leads.
We are also attending the Digital Accountancy Show in June and have already enquired about booking a stand. We hope to see you there!
Looking for more recent insights? Take a look at what we learned at Accountex London 2025.
