SEO for Travel and Tourism

Travel and Tourism SEO Agency

As a travel or tourism business, appearing in Google search results is crucial to attracting new customers. The Targeted SEO agency can help propel your online presence, attract the right sort of holidaymakers, and turn your website into a powerful business asset.

Targeted SEO can take you places

The travel and tourism sector is crazy competitive, with thousands of companies vying for the attention of UK holidaymakers. Standing out online is a challenge, but one that Targeted SEO is up to. 💪

It’s thought that 90% of holidaymakers go online to research holidays, and around 83% actually book their holiday online (sources: Condor Ferries, ABTA). To get on their radar, it’s crucial that your website features highly in Google search results, or your potential customers will be lured by your competitors.

Whether you’re a travel agency, tour operator, accommodation provider or tourist board, we can boost your online visibility and help your website climb the rankings. Our SEO strategies deliver more than just website traffic; they bring high-quality, targeted visitors who are ready to book.

Contact us today, and let’s get started.

What is search engine optimisation (SEO) for travel and tourism?

Search engine optimisation (SEO) for travel and tourism is all about making sure your business is visible when people search for holidays, travel experiences, transport, and accommodation online. While web users do spend more time researching holidays than other purchases, if your company isn’t on the top few pages, they may not find you, especially if they’re searching for a local travel company.

So, how do you get to the top? With a powerful combination of on-page, off-page, local and technical SEO and killer content marketing.

A good organic SEO campaign (as opposed to paid search) typically takes 12 months to bed in, after which the results are powerful and long-lasting.

If your website is built with a suitable platform (ideally WordPress), we can work with your existing content to boost its SEO. Alternatively, we offer a full branding and website design service that has the advantage of SEO built in from the start.

Whether you’re offering adventure tours, day trips or luxurious all-inclusives, Targeted SEO can help your travel company rank higher in search results and attract more potential customers. Get in touch today to request a consultation.

How does SEO for travel companies work?

Travel SEO services work by optimising your website so that search engines recognise and rank content. It involves many techniques and skills, including making your site fast and easy to use, optimising it for mobile, structuring it in a way that Google can understand and filling it with useful and inspiring content full of valuable keywords.

Many different techniques are used to help search engines ‘read’ a website and rank it in response to relevant searches. These include creating great content, optimising meta tags, improving page speed, and garnering inbound links from authoritative websites.

Travel firms often have diverse offerings, from coach tours to trekking, which is why keyword research is essential. Using the latest SEO software and the benefit of our experience, we’ll highlight relevant keywords that are most valuable to your company.

Why is SEO important for travel and tourism companies?

The UK travel industry is vast, so SEO is essential if you want to be seen among your competitors online. Travel and tourism SEO helps businesses rank higher in search engine results pages (SERPs), leading to increased visibility and attracting more potential customers.

By investing in a well-planned SEO campaign, travel companies can improve their search engine rankings and build trust with their target audience. Ultimately, this leads to higher conversion rates and a more successful travel business.

SEO services for travel and tourism companies

At Targeted SEO, we have multiple SEO services that can be combined and tailored to the travel and tourism sector. Our aim is to help you improve search engine rankings, increase online visibility, and drive targeted traffic to your travel website. Here’s a closer look at what we do:

SEO audits

A comprehensive technical audit is usually the first stage in an SEO campaign. Crucially, our SEO audits are conducted by people, not programs. We analyse every aspect of your travel website’s performance, from on-page SEO to site structure and content. From there, we can identify areas for improvement and create a clear strategy to enhance online performance.

Discover our SEO audit services

Technical SEO for travel websites

The goal of technical SEO is to help search engines ‘read’ and understand your site, as well as create a seamless user experience (UX). Search engines like sites with clean, efficient code, fast loading times, and proper indexing—factors that can make or break your site’s visibility. We’ll also make sure your site is optimised for mobile – crucial now that the number of people booking holidays on their phones doubled from 20% in 2017 to 41% in 2023 .

Discover our technical SEO services

Local SEO strategy

Many holidaymakers prefer to book with local travel agencies. If your target customers are local to you, it’s essential that your website shows up in local or ‘near me’ searches. Local SEO is a must to get in or near Google’s 3-Pack (the top three results in local searches). This involves many techniques, like optimising your Google Business Profile and using location-based keywords to make sure your business is seen by the right people.

Discover our local SEO services

Travel content strategy

The phrase ‘content is king’ is overused in SEO. But it’s especially true for the travel industry, where engaging, informative content is essential to capturing and inspiring an audience. Your customers are undoubtedly Googling info about destinations and travel tips, so your website needs to have the answers. Whether it’s blog posts or updating your landing pages, we can create a travel content strategy that both excites search engines and informs and inspires potential customers.

Discover our SEO content services

Optimised Travel website design

Your website may be the first time a potential customer sees your business, and we all know how first-impressions count. Travel websites must be user-friendly, fast, and engaging. We create travel industry websites that look amazing and perform even better. We focus on creating brand enhancing, responsive, fast-loading websites that are designed with both users and search engines in mind.

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SEO consulting services for travel websites

Already have an SEO strategy but feel like it’s not quite hitting the mark? Our SEO consulting services are designed to provide you with the expert advice you need to improve and fine-tune your efforts. Whether you need help with keyword research, content optimisation, or link building, our team of SEO experts is primed to help and has a terrific track record in getting results.

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Branding for your travel business

We have other strings to our bow aside from SEO. Our team has significant experience in creating compelling travel brands that inspire customer loyalty. Depending on your needs and business stage, we can run workshops to help you discover and hone your brand identity. This can include developing brand messaging, a new logo and crafting visual brand guidelines to convey your travel company’s unique values and service.

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Who we work with in the travel industry

Our SEO skills can be of benefit to any business in the travel and tourism industry, from local tour operators to large-scale travel agencies. Our goal is always the same: to deliver bespoke and targeted SEO strategies that drive real results

SEO for tour companies

Your customers are looking for adventure, but finding your website shouldn’t be one of them! We can help improve search engine visibility and send coach-loads of potential customers to your website.

SEO for travel websites

Whether you’re a high-street or online travel agency, tour operator or booking platform, SEO is essential if you want to win customers online. We can create custom SEO strategies for each of our travel clients to support their specific needs and goals.

SEO for holidaymakers

Whether it’s a city break or a long-haul trip, the research phase is everything when booking a holiday. We’ll optimise your website with top-quality travel content to build authority with search engines and holidaymakers.

I have been working with Targeted SEO for nearly a year and can’t recommend them highly enough. They are experts at SEO and have increased our key word ranking. In addition organic traffic to our website has skyrocketed by 1,201.2% compared to the same period last year. They always respond to emails quickly and provide useful, knowledgeable and informative suggestions on improving our website. I had the pleasure of guiding the whole team up Yr Wyddfa/ Snowdon the other day and they are all genuine and lovely people and I really enjoy working with them.

Tom Hopkinson, Walk Snowdonia

When will my travel website start to see a change in search engine rankings?

Increasing organic traffic is more long-haul than a city break. It takes time to build authority with search engines, but the rewards are lasting. We advise an investment of at least 12 months to truly see the benefits, after which your website will be a valuable business asset that generates enquiries for years to come.

Can travel SEO help with local visibility?

SEO is essential for appearing in local search results. We can craft a local SEO strategy to help your website appear in relevant ‘near me’ searches, ensuring your travel business gets in front of potential customers nearby.