case-study

Transforming Dental SEO for Oakley Road Dental Practice

Oakley Road Dental partnered with Targeted SEO to establish a strong online presence and attract new patients. We created a professional brand identity, designed an SEO-friendly WordPress website, and developed content-rich landing pages for key treatments like Invisalign and teeth whitening. By optimising their Google Business Profile, managing a blog to boost authority, and implementing conversion-focused design elements, the practice achieved exceptional results. Within 12 months, they ranked #1 for "Invisalign Southampton" and other competitive terms, driving significant patient growth. Our tailored SEO strategy delivered measurable success, ensuring Oakley Road Dental became a trusted private practice in Southampton

Increase in organic traffic (First year of SEO): +2100%

Increase in organic ketwords (First year of SEO): +286%

Page 1 rankings (First year of SEO): 45

Project overview

Customer brief

Oakley Road Dental, a private dental practice in Southampton, partnered with Targeted SEO in 2018 to kickstart their new business. As one of our first clients, they needed a comprehensive marketing strategy to attract new patients and build their brand from scratch.

Michelle and Mel (practice owners at that time) had only just opened their private practice and needed to partner with a dental SEO agency that could offer a full range of website marketing services.

Targeted SEO response

Brand development (new identity & logo)
Web design and development
SEO strategy and research
On-page SEO
Content writing
Treatment page optimisation
Blog management
Google Business and maps SEO
Hosting and technical support

THE SOLUTION

Dental Brand Identity and Website Design

We began by creating a professional brand identity, including a new logo and signage, which enhanced their practice’s visibility and appeal. This branding became a focal point, showcased prominently in the reception area and on exterior signage.

Our team then designed an SEO-friendly WordPress website that highlighted key treatments like routine checkups, hygienist services, teeth whitening, and Invisalign. Each treatment page was carefully crafted with detailed content, FAQs, and before-and-after galleries to build trust and educate potential patients.

Logo and branding we designed for Oakley Road used in their signage and reception area.

Conversion-Driven Design

The website featured a user-friendly structure, making it easy for visitors to navigate. Every page was just one or two clicks away, with strategically placed contact forms and clickable calls-to-action designed to maximise conversions.

Blog Content for Authority and Trust

We developed a blog to share practice news, guides, and helpful dental advice, enhancing their topical authority and boosting search engine rankings. All content was optimised for SEO and attributed to the practice owners, Mel and Michelle, reinforcing their expertise and building trust signals (E-E-A-T) with both patients and search engines.

Google Business Profile Optimisation

As a new business, Oakley Road Dental needed help establishing a strong local presence. We set up, verified, and optimised their Google Business Profile, ensuring accurate information and visibility in local maps. Their growing collection of 5-star reviews was dynamically displayed across the website to further build credibility.

Full-Service WordPress Website Management

From front-end updates to back-end maintenance, we handled everything, allowing the team at Oakley Road Dental to focus on their patients. We also hosted the website on our secure dedicated server, along with SSL certificate to enusre

The Result

Within three months, Oakley Road Dental had a professional brand and a high-performing website. Over two years, our SEO strategies achieved significant growth, with the practice ranking on Page #1 for competitive terms like:

Teeth whitening Southampton (#2)
Invisalign Southampton (#1)
Private dental practice Southampton (#2)
Denplan dentist Southampton (#1)
Dentists Southampton (#3)
Hygienist Southampton (#3)
Composite Bonding Southampton (#6)

The results were transformative. New patient inquiries surged, delivering a strong return on investment and cementing their position as a leading dental practice in Southampton. Their glowing Google review reflected their satisfaction with our services:

Very impressed with TargetedSEO’s work. I have opened a dental practice and they created a professional website and SEO which has helped advertise and promote the business. Any problems along the way, they have been more than helpful. Their service and knowledge is definitely shown in their work and I’m happy for them to continue work for me.
Michelle Vinter – Oakley Road Dental Practice

Ready to Grow Your Dental Practice?

If you’re a private dentist struggling to achieve organic visibility, we’re here to help. At Targeted SEO, we offer transparent, ethical, and results-driven SEO services for dentists and private healthcare professionals.

Start your SEO journey with a professional SEO audit to uncover your website’s potential and receive tailored recommendations for growth.

See our SEO case study for a LUME dental – a private cosmetic dental practice.

Related services

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

Local SEO

If you are competing on a local level, then local SEO is crucial in helping customers find your business - before they find your competitors. We can help you dominate local business searches using tried and tested local SEO techniques.

Brand Development

As part of our bespoke SEO packages, we offer brand development services in line with your business strategy. We can transform your visual brand and develop a distinct tone of voice to convey your key messages.

View all services

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01/05

Targeted SEO recently moved my website from Wix to Wordpress. Very smooth transition with no issues at all. They also completed a full rebrand of my business and captured my vision completely! Very professional looking site with great feedback from our clients already. Friendly team, very quick to respond to requests, I look forward to working with you guys on the SEO going forwards!

James Wheeler @ Jameco Group
Very in depth website SEO audit and understanding of our company. Professional presentation with proposed ideas and creative website concept.

Luke Mills @ The Landscape Service
Targeted SEO have recently built our recruitment business a brand new website. Dealing with Ben is like a breath of fresh air. He's responsive, professional and really easy to deal with. We're delighted with the website and can't wait to show it to our customers.

Ben Leeds @ JLA Resourcing
I've had the pleasure of working alongside Targeted SEO for a couple of years as part of a wider project. As a fractional marketing manager working with various agencies, Targeted SEO are among best. The team are a pleasure to work with, personable, friendly and care about their clients. They're relevant and stay up to date in a fast changing environment. This is reflected in their SEO results and successes. Highly recommend!

Amelia Chubb @ Koha Marketing
We have been working with Targeted SEO for the past couple of years now and they come highly recommended. They are very attentive and there if you need them, as well as diligently working in the background to keep things ticking along and improving the website and how it performs. They come very highly recommended!!

Dan Loveridge @ Cinergi

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