The benefits of SEO for private healthcare and medical companies
The past few years have been challenging for patients, with the pandemic and growing waiting times driving more people to self-diagnose online. It’s thought that over half of web users consult Google before a healthcare professional. As a private healthcare provider, this presents a big opportunity to share your expertise with a wider audience and grow your online reputation.
With the vast amount of health information online, it can be very difficult for private healthcare practices to be found in search results. Search engines use many complex algorithms to sort or ‘index’ websites hierarchically, and it’s well documented that very few users venture beyond page 2 of the results. SEO techniques can help you gain valuable insight into which topics your potential clients are searching for and improve your website’s visibility.
SEO can help your private healthcare and medical practice to reach more potential clients, increase website traffic and grow your reputation as an expert in your field.
It’s thought that around 7% of daily Google searches each day are health-related, equating to 70,000 per minute*. Combined with the current surge in private healthcare enquiries, it presents a significant opportunity for private practices. An investment in SEO will help you to share your expertise with people that need it, boost your reputation and grow your client base.* Source: The Telegraph
Improve visibility in online searches
While the world of SEO is complex, the goal is simple – to make a website more visible in search engine results pages (SERPs) to increase website traffic. So, by investing in an SEO campaign, you can reach a wider section of your target audience when they search for your services or topics related to your specialism. It can take time to get to page one, but once you do, the probability of someone clicking on your website significantly increases.
Grow your professional reputation
Private healthcare relies on trust and reputation, and there’s no better place to evidence your professional credentials than online. Google favours websites it deems most credible and seeks proof of reputation in many ways, such as citations, external links and valuable website content. An integrated SEO campaign will provide these cues to Google, improving your ranking potential and, as a result, the trust of your target audience.
A high return on your marketing investment
As a healthcare professional, you’re no stranger to analysis, so it may be reassuring to know that SEO results can be clearly measured. We use smart SEO software to track how your website is performing in SERPs (search engine result pages) and can adapt your strategy accordingly. What’s more, our SEO campaigns are geared towards growing organic search, the results of which are far more valuable and long-lasting than paid-for ads.
If you think we could be the right fit for your private healthcare business, please contact us to apply for a 20-minute consultation.
BENEFITS AND RESULTS
Results we can achieve for your private healthcare and medical business:
- Boost website traffic
- Be among the top-ranking businesses in local searches
- Increase website conversions
- Generate more enquiries and leads to expand your client base
- Grow your reputation and distinguish your brand
- Become an industry voice
- Receive an impressive ROI
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Our Specialist SEO Services For Private Healthcare & Medical Companies
In our experience, we see the best results with a fully integrated approach, including on-page SEO, off-page SEO, local SEO and content strategy. This is not to say that any two SEO campaigns are the same. Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign to achieve your business goals.
Your bespoke campaign will likely combine elements of all our key healthcare SEO agency services:
A website audit is always the first stage in an SEO campaign. Our audits involve an in-depth analysis of your website’s content, structure, and performance in search engine rankings (SERPs). From there, we can identify areas of improvement and develop your SEO campaign.
The advantage of designing your website from scratch is that it is built with SEO in mind, meaning it has a head start in the rankings from day one. We will work with you to fully understand your business and produce a site that reflects your brand and helps you to meet your goals.
Off-page SEO is so important to healthcare businesses as it builds online reputation outside of your website. Techniques like citations and backlinks prove to search engines that your site is reputable and, therefore, useful to users. This will result in your site being indexed and ranked higher.
With the growing demand for health advice online, it’s important that your website is packed full of insights and information that is genuinely helpful. We will work closely with you to understand your specialism and help craft engaging and intelligent website content to engage visitors.
If your practice serves a particular region, then local SEO is essential to be visible in ‘near me’ search results. Local SEO techniques include things like schema markup, local citations, keyword strategy and optimising your Google business profile. This provides search engines evidence of your geographical area, which they can match to relevant user searches.
If you have your sights set on taking your business national, then we can help. National SEO is naturally more competitive, especially in the construction industry, but there are strategies we can employ to help you to increase your visibility, such as SEO content strategy and smart keyword research.
Growing targeted organic traffic for private healthcare clinic
This client is based in the private healthcare sector, they treat both private and NHS referrals. Looking for SEO consultancy, they wanted to raise their local presence online and generate more leads within their diagnostic specialisms.
- Increase in organic traffic (First 6 Months)
- Increase in total impressions
- Increase in total clicks
- Page 1 rankings
ARE YOU READY TO GROW YOUR BUSINESS?
Targeted SEO works with ambitious businesses across the UK. If you are excited by the potential of SEO and what it can achieve for your company, contact us to apply for a 20-minute SEO consultation.Book Your Consultation
Thousands of your potential clients are researching private healthcare online, so it’s essential that your website can compete for their attention. At Targeted SEO, we can help your website to stand out in search results and reach more people in need of your services.
Our intelligent and approachable team have experience working with private healthcare clients and has a good understanding of the sensitivities surrounding health advice online. In close consultation with you, we can produce a highly professional, helpful and engaging website to boost enquiries and grow your business.