Project overview
Customer brief
- A new website to reflect the new Smooth Accounting brand
- Improved website content about services and target audiences
- Grow website traffic and enquiries
- Increase client base in the Portsmouth area
- Grow customer base to a wider area
Targeted SEO Services
- Brand new, fully optimised website
- Rebrand and change website without impacting existing work
- On-page optimisation – content, consistent tone of voice, brand-enhancing design
- Local SEO campaign
Where we started
We achieved some success in optimising the J. Williams & Co website, but it was clear that a brand new site was necessary to match Jeri’s ambition.
We’re delighted to have been on the journey with Jeri and look forward to even greater success in the future.
The challenge
When we first started to work together, the J. Williams & Co website, as it was, did not reflect Jeri’s corporate or personal brand. It was fairly basic and had little to no presence in organic search rankings for her target regions and services.
So, we started work on a fully integrated web design and SEO strategy to help grow her unique brand and client base.
What we delivered
Brand enhancing website design
We worked with Smooth Accounting’s new brand guidelines to put together a visually engaging and distinctive website. This wasn’t just skin deep branding; we worked with Jeri to understand her unique tone of voice and modern approach to accounting to make it come alive in the content.
A smooth website relaunch
One of the most important parts of the brief was to make the transition from J. Williams & Co to Smooth Accounting without losing the existing rankings we had started to build. We used Google Search Console and were meticulous in making sure redirects were put in place. It was a success; from day one, the new Smooth Accounting website hit the ground running and the domain retained its existing rankings.
A clean, optimised website designed to generate leads
Once we had nailed the aesthetic of the website, we set about building it to fulfil its main purpose – to generate new business. We focussed on a strong user experience, technical SEO and a logical site architecture. The site is clean, functional, easy to navigate, and with clear calls to action throughout.
Wide local SEO campaign
Smooth Accounting relocated to Portsmouth, so we worked hard to ensure this was reflected in local search results by carrying out an audit of existing citations and employing a new link building strategy.
In line with Jeri’s goal of expanding her audience reach, we developed highly optimised entry landing pages for each of her target counties, towns and cities.
Service page optimisation
Developing highly optimised service pages on the site for a range of accounting services proved to be extremely successful. Many of Smooth Accounting’s pages now rank in the top positions and as a result generate new leads on a daily basis. We have maximised on-page and technical SEO to ensure these stand out in the SERPs (search engine results pages).
Blog optimisation
A blog packed full of rich, useful content is SEO gold. We took Jeri’s existing content and optimised it for search results. We also began to research and create new blog content based on the most valuable search terms. Along with Jeri’s terrific social media campaign, this has really helped to establish Smooth Accounting as a strong industry voice and the site has won featured snippets.
Maximising Google Reviews and gold stars
The power of Google Reviews can’t be underestimated, especially when it comes to a service-based industry such as accounting. Smooth Accounting has worked extremely hard to collect Google Reviews that are linked across their various platforms. Utilising schema markup we have made these visible in the search results, to give the listing stand out and increase click through rates.
The result
Jeri is now a very well-known influencer within the accounting space and across LinkedIn and YouTube. The Smooth Accounting website enjoys a high rate of steady organic traffic and has become an authority website within the accounting industry.
Smooth Accounting continues to be a very successful accounting firm with a distinctive, cohesive online presence. We’re thrilled to have played a part in the company’s success and continue to enjoy a great working relationship.
Are you an accountant looking to grow your online presence and generate more leads? Take a look at our SEO services for accountants and fill in our contact form to apply for a consultation.
We have worked with Targeted SEO for a number of years now and highly recommend them. They have contributed towards the growth of our business (over 600 clients and counting) through their effective SEO and web design service. They also successfully managed the rebranding of our company website so no rankings and traffic were lost, developed a local SEO campaign and continue to provide a valuable marketing service to our business.
Jeri Williams @ Smooth Accounting Ltd.
