Project overview
Customer brief
- Design new optimised website to allow further content
- New service pages
- Local SEO strategy
- Highlight Google reviews
Targeted SEO Services
- Brand new, fully optimised website
- Conversion rate optimisation
- On-page optimisation – content, consistent tone of voice, brand-enhancing design
- Local SEO campaign
Where we started
The original Treetops website had around six pages and was very basic in design. It had no thought for SEO and was unresponsive in a lot of browsers and on mobile. As a result, it didn’t match the trust and credibility that Treetops had built up over the years, which was reflected in their impressive collection of Google Reviews.
There was a bit of a silver lining, however – as the site was very old, it had been indexed by Google in search results for many years. Although it only had a handful of results indexed in the organic search results, it was a start.
What we delivered
From acorn to mighty oak…
Treetop’s strapline encapsulates their unique approach to accounting, but also serves as a good metaphor for how the website evolved! We ran with the imagery and incorporated into the design of the site. Working closely with a skilled member of their team we devised a site map encompassing pages for all of their services. This included the all-important target keywords.
Clean and functional design
The new website was developed in the WordPress CMS using minimal plugins in the backend to keep things lean and less likely to run into future problems. We provide a maintenance and care service for all of our websites, to ensure the backend is always up-to-date and secure.
Increasing visibility across the local area
After the site launched, work started in earnest on a local SEO campaign to rank across 3 counties. Each page was carefully developed with on-page SEO and technical SEO at the forefront. Using local business schema, and unique content to help make the pages more relevant.
Service page optimisation
To help grow relevance and authority we continued to add pages linked from the main services parent page. Each one covered the service in detail with lots of Q&A’s along with a high word count. These pages have all performed well and increased organic traffic over time, even starting to rank on a national level for highly competitive search terms.
Page #1 Ranking Result (National)
Page #1 Ranking Result (National)
It was important for this business to have a blog section which could be used to share the latest news and industry insights, this was especially important during the Covid pandemic when help had to be shared with clients regularly. This has also helped to grow the overall website in topical authority and relevance.
News and articles optimisation
It was important for this business to have a blog section which could be used to share the latest news and industry insights, this was especially important during the Covid pandemic when help had to be shared with clients regularly. This has also helped to grow the overall website in topical authority and relevance.
The result
The Treetops Chartered Accountants website has continued to grow with more increased visibility in the organic search results. The website generates several new leads on a daily basis as a direct result of our service.
Would you like to learn more about the local SEO for accountants which we provide? Contact us today to see if you qualify for an expert consultation.
