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Local SEO & Optimised Web Design: Transforming an Accountant’s Online Success

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Treetops Chartered Accountants is an established accounting firm with a substantial client base. However, their website left a great deal to be desired and clearly had not been updated for many years.

Increase in organic traffic (first 12 months) (first 12 months)
Pages with high organic traffic
Page 1 rankings
Organic keywords in the top 5 search results

Project overview

Customer brief

  • Design new optimised website to allow further content
  • New service pages
  • Local SEO strategy
  • Highlight Google reviews

Targeted SEO Services

Where we started

The original Treetops website had around six pages and was very basic in design. It had no thought for SEO and was unresponsive in a lot of browsers and on mobile. As a result, it didn’t match the trust and credibility that Treetops had built up over the years, which was reflected in their impressive collection of Google Reviews.

There was a bit of a silver lining, however – as the site was very old, it had been indexed by Google in search results for many years. Although it only had a handful of results indexed in the organic search results, it was a start.

Here’s some of the web pages we’ve designed for Treetops Chartered Accountants’ optimised website.

What we delivered

From acorn to mighty oak…

Treetop’s strapline encapsulates their unique approach to accounting, but also serves as a good metaphor for how the website evolved! We ran with the imagery and incorporated into the design of the site. Working closely with a skilled member of their team we devised a site map encompassing pages for all of their services. This included the all-important target keywords.

Clean and functional design

The new website was developed in the WordPress CMS using minimal plugins in the backend to keep things lean and less likely to run into future problems. We provide a maintenance and care service for all of our websites, to ensure the backend is always up-to-date and secure.

Increasing visibility across the local area

After the site launched, work started in earnest on a local SEO campaign to rank across 3 counties. Each page was carefully developed with on-page SEO and technical SEO at the forefront. Using local business schema, and unique content to help make the pages more relevant.

local SEO result for accounting firm

Service page optimisation

To help grow relevance and authority we continued to add pages linked from the main services parent page. Each one covered the service in detail with lots of Q&A’s along with a high word count. These pages have all performed well and increased organic traffic over time, even starting to rank on a national level for highly competitive search terms. 

Page #1 Ranking Result (National)

Page #1 Ranking Result (National)

It was important for this business to have a blog section which could be used to share the latest news and industry insights, this was especially important during the Covid pandemic when help had to be shared with clients regularly. This has also helped to grow the overall website in topical authority and relevance.

News and articles optimisation

It was important for this business to have a blog section which could be used to share the latest news and industry insights, this was especially important during the Covid pandemic when help had to be shared with clients regularly. This has also helped to grow the overall website in topical authority and relevance.

The result

The Treetops Chartered Accountants website has continued to grow with more increased visibility in the organic search results. The website generates several new leads on a daily basis as a direct result of our service.

Would you like to learn more about the local SEO for accountants which we provide? Contact us today to see if you qualify for an expert consultation.

Related services

Optimised Web Design

It all starts with an expertly crafted, brand-enhancing website. We design fast, fully optimised websites that are a pleasure to use and help to make the internet a better place.

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

Local SEO Services

If you are competing on a local level, then local SEO is crucial in helping customers find your business - before they find your competitors. We can help you dominate local business searches using tried and tested local SEO techniques.

National SEO Services

Ambitious SMEs shouldn’t be deterred from competing nationally, especially for online products and services. We have the advice, software and techniques you need to even the playing field and get noticed.

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