Skip to content

We increased YesCanDo Money’s organic visitors by 1,896% in the first year – yes, you read that right!

Back to Case studies

Despite the pandemic taking hold, YesCanDo Money had the wisdom to invest in an SEO strategy. A new website plus a combination of local SEO and content strategy helped them hit the ground running after lockdown. In fact, that’s an understatement, their feet barely touched the ground!

Yes Can Do Money SEO mortgage broker case study
Increase in organic traffic (first 12 months)
Pages with high organic traffic
Position 1-3 rankings
Position 4-10 rankings

Project overview

Customer brief

  • To rank high for ‘mortgage broker in Portsmouth’ and surrounding areas in Hampshire
  • To increase organic website traffic
  • To generate more enquiries for a range of mortgage broker services

Targeted SEO Services

  • New website
  • Conversion rate optimisation
  • On-page SEO
  • Local SEO campaign
  • Content marketing
  • Off-page SEO

Where we started

YesCanDo Money is a family run mortgage broker based in Hampshire. When they came to us, they had a loyal client base, but were extremely keen to grow the business in their local area.

We always tell potential clients that the best time to embark on an SEO campaign was yesterday. The longer it’s neglected, the more competitive, time consuming and expensive it becomes.

Fortunately, YesCanDo Money had the foresight to invest in SEO, even though Covid was decimating the mortgage market. We were confident that if they invested in the site during lockdown, their authority would grow and they would come out of the pandemic in a much stronger position.

It’s fair to say that the results exceeded their – and even our – expectations!

organic seo results for yescando money mortgage broker case study
Data from Google Search Console showing upward trend, from the start of the SEO work and then onwards.

What we delivered

We spent time getting to know YesCanDo’s business, objectives and long-term goals, before developing a fully integrated SEO campaign.

From Sept 2019 until Oct 2020, we worked closely with the in-house marketing team. YesCanDo’s Marketing Manager was experienced in web design and marketing, but needed the support of an experienced SEO specialist to improve the performance of the site, increase organic traffic, and ultimately, generate more leads.

New website and on page SEO

The first port of call was website design. It’s important to note the website already had some history with Google, so we were not starting from scratch on a new domain.

All of our websites are built fully-optimised. We worked on a new WordPress theme as the foundation, and introduced plugins such as Elementor Pro to help systemise templates and customise design.

We did our usual technical SEO magic to ensure that Google was able to crawl the site with ease. And we improved the overall user experience and conversion rate optimisation by including new contact forms and top level funnels.

The website design after Targeted SEO had worked on it.

Local SEO

Initially the company only wanted to increase visibility and local rankings within the Portsmouth area, so our main focus was local SEO. But as the campaign took hold, we soon started to see the opportunity to target a much wider area across Hampshire and, eventually, beyond. Today, YesCanDo have a nationwide clientbase.

Content strategy

When it came to clients in the YMYL (Your Money or Your Life) industry, our focus was always to create a high-quality content strategy. The pandemic had just hit, but fortunately, the business owners seized the moment and ‘doubled-down’ on content production under our direction.

We started to develop a blog jam-packed with useful information, based on our thorough keyword and competitor research.
Not only did the great blog content help establish YesCanDo’s authority in the industry, over time, Google rewarded it with higher rankings, sending more organic traffic their way.

Off page SEO

With content creation bubbling away in the background, our focus shifted to an off-page SEO strategy, including link building and citations.

Domain authority is so valuable to financial companies, so we invested part of the budget in a guest post strategy. This involved researching credible, relevant websites with high traffic, and pitching articles that linked back to the YesCanDo Money site.

While we’re on the subject of link building – it’s incredibly important to Targeted SEO that when building links, the sites are safe, as there are a fair few nefarious sites out there, (sometimes called ‘link farms’) that artificially inflate their domain rating for the sole purpose of selling links.

SEO Results

The Result

We were incredibly fortunate that YesCanDo Money had the foresight and patience to invest in SEO, especially in the context of the pandemic. By following our guidance, they achieved massive success and more than enough return on their investment.

increasing traffic to mortgage broker website in our SEO case study
Screenshot from Google Analytics during the time we worked on the SEO and website.

“YesCanDo Money has used Targeted SEO for 5 months now. Not only have we seen a sharp increase in google positioning but more importantly we have seen an increase in enquiries and sales. Very highly recommended.”

Steve Roberts @ YesCanDo Money – Founder & Director

Related services

Local SEO Services

If you are competing on a local level, then local SEO is crucial in helping customers find your business - before they find your competitors. We can help you dominate local business searches using tried and tested local SEO techniques.

On-Page SEO Services

We use industry-leading technology and SEO know-how to create websites that search engines love. We have a wide range of professional techniques at our disposal to ensure your site speaks the same language as Google.

Optimised Web Design

It all starts with an expertly crafted, brand-enhancing website. We design fast, fully optimised websites that are a pleasure to use and help to make the internet a better place.

SEO Content Strategy

The importance of content has grown in recent years as search engines get more sophisticated. We pack websites with brand-enhancing content that satisfies Google and engages readers.

Related case studies

Local SEO & Optimised Web Design: Transforming an Accountant’s Online Success


The strapline that Treetops lives by is helping your business grow from acorn to mighty oak and this was certainly the case for the new website too. Working closely with a skilled member of their team we researched all the pages we’d need to create, linked from their main services page. This included the keywords to target within these pages and any FAQs to answer. We set to work designing the new website based on their motto.

SEO success for simmonds mortgage services

Unlocking the door to SEO success for Simmonds Mortgage Services


In just six months, Targeted SEO transformed Simmonds Mortgage Services, a Berkshire-based mortgage broker, by providing a new visual identity, fully optimising their WordPress website, implementing a comprehensive content strategy, and executing a successful local SEO campaign. The results include improved SERP rankings, valuable featured snippets, and top positions in both local Google pack and organic search results, showcasing the powerful impact of an integrated and strategic SEO approach.

smooth accounting seo case study

How Smooth Accounting Attracted 600+ New Clients with SEO


It was clear from the get-go that Jeri Williams was more than your average accountant. She had a clear vision of where she wanted to take her brand and her sights set on substantial growth. Our SEO and web design support, combined with Jeri’s dedication and social media presence has helped to achieve her business goals, and then some.

SEO case study for VW Taxation accountants

How we have achieved over 100 top 10 rankings for local accountants – and counting!


Targeted SEO successfully transformed VW Taxation's online presence by implementing an E-E-A-T-focused strategy, including a fully optimised website, strategic planning, brand refresh, and a blog content strategy. Their local SEO efforts resulted in a #1 rankings for accountants in local areas. The measurable success includes a remarkable 181% increase in organic website traffic within the first 12 months, a 4% boost in website leads in 2022, and an additional 18% increase by Q2 2023. The ongoing collaboration involves local SEO and content strategy maintenance, showcasing the impact of Targeted SEO's services on VW Taxation's online performance.

  • We have been working with Ben and his team now for sometime and the results they have delivered has surpassed our expectation and really wowed us with their know how and service. We conducted a review with them and the results were yet again really great so we don't see their fees as a cost we see it as an investment in our business and is great value for money.

    Steven Blofield @ Redwood Financial
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services
  • I’ve worked with Ben and the team at Targeted a while and I highly recommend their services. Very professional and a highly skilled technically. 5 stars.

    Steve Humprey @ The Mortgage Pod
  • Targeted SEO recently moved my website from Wix to Wordpress. Very smooth transition with no issues at all. They also completed a full rebrand of my business and captured my vision completely! Very professional looking site with great feedback from our clients already. Friendly team, very quick to respond to requests, I look forward to working with you guys on the SEO going forwards!

    James Wheeler @ Jameco Group
  • We have been working with Ben and Harry for over a year now and we are delighted with the results we are getting. They have a very defined process which we follow that plays a big part in helping us get excellent results. They are clearly experts in what they do, very professional and good fun to work with.

    Roland Moss @ Butt Miler Chartered Accountants