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SEO Can Win New Business For Mortgage Brokers
Mortgage brokers thrive on their good reputation. Most home buyers use the internet to research mortgages and read reviews, and they favour businesses that are ranked higher in research results. If your brokerage languishes on page two of the search results, you are giving others the competitive advantage.
Search engines use a myriad of algorithms to sort or ‘index’ websites hierarchically, and there are many techniques to help get ahead in the rankings. In a nutshell, it involves an overhaul of your entire website to make it search engine and user-friendly.
SEO can turn your online performance around and deliver you impressive results. By that, we mean more website traffic, more brand awareness and more business.
Apply for SEO consultation
I wanted to start SEO for our company, I searched quite a bit and Targeted SEO looked to be the best. I was told by Ben exactly what we needed to do and the work was set about very quickly. Ben that was assigned to us was easy to communicate with. We have had plenty of updates and all is going well. I was impressed with the short amount of time it has taken to get going, he helped re-develop our website and started working on the technical SEO straight away!Alexander Southwell Mortgages
Improve Visibility In Online Searches
The goal of SEO for Mortgage Brokers is simple – to reach more of your target audience in response to online searches for your services. The most valuable way to do this is by increasing organic (rather than paid-for) search results.
Increase website visits and enquiries
Once your site has matured, it’s more likely to rank on page one of Google for Mortgage Broker services in your target region. Users are much more likely to click on higher-ranking businesses, which will drive more traffic to your site. More website traffic means more enquiries.
Grow your brand and reputation
Trust and reputation are key for mortgage brokers, and SEO plays a huge part in bringing that to the fore online. As a result of our SEO content strategies, we have helped many of our broker clients to develop their brand identity to win customers’ hearts as well as minds.
Everything we do at Targeted SEO aims to increase organic search results. Organic search results are proven to be more valuable and generate more clicks. Ask yourself how often you’ve scrolled past the ads at the top of a search page to the results below. Whereas paid-for ads aim for instant results, the results of organic search are far more long-lasting, giving you a greater results-to-spend ratio.
We specialise in SEO for the finance industry
We’ve worked with many mortgage brokers, and have built a good working knowledge of the finance industry. To put our money where our mouth is, please take a moment to look at the results we have achieved for other finance clients. If you think we could be the right fit for your business, please contact us to apply for a consultation.
Apply for SEO consultation
YesCanDo Money has used Targeted SEO for 5 months now. Not only have we seen a sharp increase in Google positioning but more importantly we have seen an increase in enquiries and sales. Very highly recommended.Steve Roberts @ Yes Can Do Money
Our Specialist SEO Services For Mortgage Brokers
Our approach to SEO is fully-integrated, using a strategic mix of on-page SEO, off-page SEO, local SEO and content strategy. There’s no such thing as SEO by numbers, so each of our SEO campaigns for mortgage brokers is unique.
Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign aimed to achieve your business goals.
Your bespoke campaign is likely to combine elements of all our key services:
An audit of your website is always the first stage in your SEO journey. Our audits involve an in-depth analysis of your website’s content, structure, and performance in search engine rankings (SERPs). From there, we can identify areas of improvement to inform your SEO campaign.
Optimised web design
The advantage of designing your website from scratch is that it is built with SEO in mind, meaning it has a head start in the rankings from day one. We will work with you to fully understand your business and produce a site that reflects your brand and helps you to meet your goals.
The goal of on-page SEO is to enable your website to ‘talk’ to Google. We refer to the Big 3: technical SEO (e.g. metadata, URLs and schema markup), SEO content strategy (high-quality content on each and every page), and user experience (e.g. fast page loading, ease of navigation).
Off-page SEO is so important to mortgage brokers as it establishes your reputation outside of your website. Techniques like citations and backlinks prove to search engines that your site is reputable and, therefore, useful to users. This will result in your site being indexed and ranked higher.
SEO content strategy
As a service-based business, it’s important that your mortgage broker website is packed full of insights and information that are of genuine use to your audience. Google prizes high-quality content, as do we. Our content is always produced for users first, with keywords effortlessly weaved in to increase searchability.
If your brokerage serves a particular region, then local SEO is a must to be visible in ‘near me’ search results. Local SEO techniques include things like schema markup, local citations, keyword strategy and optimising your Google business profile. This provides search engines evidence of your geographical area, which they can match to relevant user searches.
We can deliver you real results
Results we can achieve for your mortgage broker business:
- Boost website traffic
- Be among the top-ranking mortgage brokers in local searches
- Increase website conversions
- Grow your reputation and distinguish your brand
- Become an industry voice
- Receive an impressive ROI
If you would like to discover more about our SEO and website design services, apply for an SEO consultation by completing our form:
Why Mortgage Brokers Choose Targeted SEO?
Targeted SEO has worked with lots of mortgage brokers over the years, so we’ve got a head start when it comes to understanding your business and goals. Not only can we help build your online presence, but we can also help you establish your business as a trusted, authoritative expert.
The Targeted team has enjoyed great success in helping our mortgage broker clients to drive website traffic and valuable new business. We’re here to support SMEs, and everything we do aims to improve your bottom line and help your company go from strength to strength.
If you are looking to generate more business for your mortgage broker business, we can help you to stand head and shoulders above the competition and increase those oh-so-valuable enquiries and leads.
Get in touch with Targeted SEO to apply for a 20-minute consultation:Contact Us