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SEO for Mortgage Brokers

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SEO strategy for Mortgage Brokers aims to increase online visibility, drive more website traffic and create more leads. It also plays a valuable part in building a company’s reputation, which is essential in today’s digital ‘word-of-mouth’.

Targeted SEO has a proven track record of delivering successful SEO campaigns for Mortgage Brokers. We have worked with many brokers across the UK and have developed a good understanding of the industry. That knowledge, combined with our SEO expertise, has produced outstanding results for our clients, and we welcome the chance to do the same for your company.

SEO Can Win New Business For Mortgage Brokers

Mortgage brokers thrive on their good reputation. Most home buyers use the internet to research mortgages and read reviews, and they favour businesses that are ranked higher in research results. If your brokerage languishes on page two of the search results, you are giving others the competitive advantage.

Search engines use a myriad of algorithms to sort or ‘index’ websites hierarchically, and there are many techniques to help get ahead in the rankings. In a nutshell, it involves an overhaul of your entire website to make it search engine and user-friendly.

SEO can turn your online performance around and deliver you impressive results. By that, we mean more website traffic, more brand awareness and more business.

I wanted to start SEO for our company, I searched quite a bit and Targeted SEO looked to be the best. I was told by Ben exactly what we needed to do and the work was set about very quickly. Ben that was assigned to us was easy to communicate with. We have had plenty of updates and all is going well. I was impressed with the short amount of time it has taken to get going, he helped re-develop our website and started working on the technical SEO straight away!

Alexander Southwell Mortgages
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Improve Visibility In Online Searches

The goal of SEO for Mortgage Brokers is simple – to reach more of your target audience in response to online searches for your services. The most valuable way to do this is by increasing organic (rather than paid-for) search results.

Increase website visits and enquiries

Once your site has matured, it’s more likely to rank on page one of Google for Mortgage Broker services in your target region. Users are much more likely to click on higher-ranking businesses, which will drive more traffic to your site. More website traffic means more enquiries.

Grow your brand and reputation

Trust and reputation are key for mortgage brokers, and SEO plays a huge part in bringing that to the fore online. As a result of our SEO content strategies, we have helped many of our broker clients to develop their brand identity to win customers’ hearts as well as minds.

Impressive ROI

Everything we do at Targeted SEO aims to increase organic search results. Organic search results are proven to be more valuable and generate more clicks. Ask yourself how often you’ve scrolled past the ads at the top of a search page to the results below. Whereas paid-for ads aim for instant results, the results of organic search are far more long-lasting, giving you a greater results-to-spend ratio.

We specialise in SEO for the finance industry

We’ve worked with many mortgage brokers, and have built a good working knowledge of the finance industry. To put our money where our mouth is, please take a moment to look at the results we have achieved for other finance clients. If you think we could be the right fit for your business, please contact us to apply for a consultation.

SEO and web design for mortgage brokers
Targeted SEO worked with YesCanDo Money for several months, helping them to generate more enquiries and leads.

YesCanDo Money has used Targeted SEO for 5 months now. Not only have we seen a sharp increase in Google positioning but more importantly we have seen an increase in enquiries and sales. Very highly recommended.

Steve Roberts @ Yes Can Do Money
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Our Specialist SEO Services For Mortgage Brokers

Our approach to SEO is fully-integrated, using a strategic mix of on-page SEO, off-page SEO, local SEO and content strategy. There’s no such thing as SEO by numbers, so each of our SEO campaigns for mortgage brokers is unique.

Starting with a detailed analysis of your business and website performance, we can devise a bespoke, fully-integrated, fixed-price SEO campaign aimed to achieve your business goals.

Your bespoke campaign is likely to combine elements of all our key services:

SEO audits

An audit of your website is always the first stage in your SEO journey. Our SEO audits for mortgage advisors involve an in-depth analysis of your website’s content, structure, and performance in search engine rankings (SERPs). From there, we can identify areas of improvement to inform your SEO campaign.

Optimised web design

The advantage of designing your website from scratch is that it is built with SEO in mind, meaning it has a head start in the rankings from day one. We will work with you to fully understand your business and produce a site that reflects your brand and helps you to meet your goals.

On-page SEO

The goal of on-page SEO is to enable your website to ‘talk’ to Google. We refer to the Big 3: technical SEO (e.g. metadata, URLs and schema markup), SEO content strategy (high-quality content on each and every page), and user experience (e.g. fast page loading, ease of navigation).

Off-page SEO

Off-page SEO is so important to mortgage brokers as it establishes your reputation outside of your website. Techniques like citations and backlinks prove to search engines that your site is reputable and, therefore, useful to users. This will result in your site being indexed and ranked higher.

SEO content strategy

As a service-based business, it’s important that your mortgage broker website is packed full of insights and information that are of genuine use to your audience. Google prizes high-quality content, as do we. Our content is always produced for users first, with keywords effortlessly weaved in to increase searchability.

Local SEO

If your brokerage serves a particular region, then local SEO is a must to be visible in ‘near me’ search results. Local SEO techniques include things like schema markup, local citations, keyword strategy and optimising your Google business profile. This provides search engines evidence of your geographical area, which they can match to relevant user searches.

We can deliver you real results

Results we can achieve for your mortgage broker business:

  • Boost website traffic
  • Be among the top-ranking mortgage brokers in local searches
  • Increase website conversions
  • Grow your reputation and distinguish your brand
  • Become an industry voice
  • Receive an impressive ROI

If you would like to discover more about our SEO and website design services, apply for an SEO consultation by completing our form:

Case study

We increased YesCanDo Money’s organic visitors by 1,896% in the first year – yes, you read that right!

YesCanDo Money, a Hampshire-based mortgage broker, invested wisely in an SEO campaign during the pandemic, resulting in significant success and a substantial return on investment. Targeted SEO’s integrated approach involved website design, local SEO targeting Portsmouth and expanding to a nationwide client base, a robust content strategy emphasising quality blog content, and an off-page SEO strategy focused on safe and valuable link building. The results included increased Google positioning, substantial traffic growth, and a notable rise in enquiries and sales, as acknowledged by the founder and director, Steve Roberts.

Increase in organic traffic (first 12 months)
Pages with high organic traffic
Position 1-3 rankings
Position 4-10 rankings
Yes Can Do Money SEO mortgage broker case study
Choose Targeted SEO for your mortgage company

Why Mortgage Brokers Choose Targeted SEO?

Targeted SEO has worked with lots of mortgage brokers over the years, so we’ve got a head start when it comes to understanding your business and goals. Not only can we help build your online presence, but we can also help you establish your business as a trusted, authoritative expert.

The Targeted team has enjoyed great success in helping our mortgage broker clients to drive website traffic and valuable new business. We’re here to support SMEs, and everything we do aims to improve your bottom line and help your company go from strength to strength.

If you are looking to generate more business for your mortgage broker business, we can help you to stand head and shoulders above the competition and increase those oh-so-valuable enquiries and leads.

Get in touch with Targeted SEO to apply for a free SEO strategy session.

Contact Us
  • We have used Targeted to build our new website for a mortgage brokerage and also to do all our SEO and wow what a website and we have seen amazing results in a short space of time. Pushing to 1st page of Google on keywords in brand new locations!

    Andrew Simmonds @ Simmonds Mortgage Services
  • I’ve worked with Ben and the team at Targeted a while and I highly recommend their services. Very professional and a highly skilled technically. 5 stars.

    Steve Humprey @ The Mortgage Pod