Building a website for your business can be tricky, especially if you’ve had no previous experience in this area. If you’ve kept your ear to the ground, then you’ll have heard a lot about Wix and its rise in popularity over the last few years.
You’ll also have come across some criticism circulating around the platform with many experts stripping every characteristic and comparing it to the world’s most used content management system (CMS), WordPress.
Without a doubt, Wix has certain deficiencies that would make your head spin and search for a new CMS. But this is also true for WordPress, Squarespace, Joomla and every other CMS out there.
When it boils down to it, many of us are only concerned about website traffic. If you own a business, you will want to be as high up on Google’s search results as possible for searches related to your business, service or products. Unfortunately, search engine optimisation (SEO) is an area where Wix has underperformed making it a lot more difficult to optimise for Google when compared to other websites built from WordPress.
See this post from Search Engine Journal which details more of the Wix SEO debate.
Below we’ll uncover the good, the bad and the ugly of and give you as much information in which to decide which CMS system is the most viable option for you.
What is Wix?
Wix is a CMS that is used by over 100 million people across 190 different countries. Mostly appreciated for its simplicity and ease of use for beginners, Wix opens the door for those who have no experience in building websites.
You don’t need to have previous knowledge of programming to build a professional-looking website, nor do you need any former experience in using a CMS. Wix operates through a simple drag and drop system and come with a host of tools for you to play around with.
The differences between Wix and WordPress?
WordPress is the world’s most used CMS, so quite naturally, Wix is always going to be compared against their biggest competitor. In a nutshell, WordPress is a standalone software that requires installation via a web server.
In contrast, Wix is more of a service you sign up to. Once you’ve signed on the dotted line, everything that you build and manage will be under wix.com. Using WordPress, you are building the website from scratch with the very first plugin and theme, whilst with Wix, the whole thing comes as a package for you to immediately start building.
Although WordPress requires users to be more CMS savvy, it does give you a lot more control of your website. Beginners using WordPress for the very first time may feel like they’ve been thrown in at the deep end but in the long-run, you can definitely build a more complex and customisable website.
Is Wix SEO friendly?
This largely depends on the context of the question. It is possible to rank a Wix website, however, if the sole purpose of creating your website is for it to rank as high as possible on Google, then Wix would not be your best choice.
Compared to WordPress, Wix does not perform well in search due to a number of deficiencies. In fact, Wix has developed a fairly negative reputation amongst the SEO community for its inability to be optimised as effectively as WordPress websites. Here are a few examples of Wix’s limitations.
Limitations to custom coding and editing
Since everything in Wix is pre-packaged, you don’t have as much flexibility in changing specific and technical elements of your website that might be hindering your SEO. Although Wix has introduced Wix Code to address this deficiency, WordPress gives coders the freedom to do exactly what they want.
Wix doesn’t allow websites to modify their Robots.txt file which is an important factor for big websites. WordPress, on the other hand, gives you the option to do so.
For those of you that don’t know, Google does not like a slow loading website, making it more inclined to push it lower down its rankings.
What makes WordPress so SEO friendly?
WordPress can be used for almost anything web-based, whether it’s e-commerce, business websites or web applications. There is an infinite number of special tools, aka plugins, that you can use to better optimise your website for SEO.
Yoast, for example, is one of the most popular plugins out there because of its ability to monitor keyword density, post tags as well as pointing out whether your writing is enhanced for SEO purposes. Other plugins can be used to flag up any SEO hazards on your website as well as providing you with clear solutions to fixing them.
Advanced web developers have total freedom with editing and adding custom code into WordPress, a feature that Wix is only recently catching on to. Advanced users of WordPress have the freedom to modify code and adapt to any SEO updates.
Do professional web designers use Wix?
A prerequisite of any professional designer is to be able to understand HTML and CSS. Since Wix is a CMS that is solely built for simplicity and user-friendliness, professional web designers would view Wix as being too restrictive in their capacity to build a complex website.
WordPress would be their favoured choice due to the flexibility it offers in allowing them to make very technical but significant changes to the website by modifying and inserting code. Admittedly, Wix has drastically improved their features to make them more appealing to web designers, however, they still have a way to go in order to catch up with the likes of WordPress.
Is it unprofessional to use Wix?
Wix is a great option if you want to build a website quickly with minimal difficulty. But, if you are a business looking to grow and diversify, then it would be better to use WordPress.
Both content management systems are professional in their appearance, however, if you get a web designer on board then they will be able to make almost any change you want to your website. Not to mention that Wix does not perform as well in search, so if you’re serious about your business, you’ll want your website to be as visible as possible on Google.
Should I use Wix?
This completely depends on what you want to get from your website. Beginners that want to build a website quickly with minimal complications may consider Wix the better alternative. Using Wix reduces the need of hiring a professional designer to build it for you, however, this does come at a cost. It will lock your website into an arena of limitations.
Web developers can unlock your website’s full potential, customising it in any way you want and adapting it to suit the latest SEO updates made from Google. These features are best suited to a fully flexible CMS such as WordPress.
The reality is that if you are serious about your business and you want to strengthen your online presence, then you should avoid using Wix. Although it has seen improvements over the years, Wix still finds it difficult to rank organically on Google’s search results, putting your business at an unnecessary disadvantage when trying to reach your online target market.
Therefore, for businesses, it would be a much more prudent investment to use WordPress and enlist in the services of a web designer to equip it with the best tools necessary to compete in Google’s competitive landscape.
And this is where Targeted SEO Ltd can help.
Contact us today for more information on how we develop highly optimised websites which generate new business for our clients.