Trust a combined web design and SEO package from the experts at Targeted
Effective search engine optimisation (SEO) is the key to reaching and engaging your target audience online. From finance companies to local services and ecommerce websites, all types of businesses need SEO to help their website gain visibility in Google results.
SEO is embraced by thousands of successful companies, but for many, it’s just an afterthought. We see many businesses plough their budget into a fancy website without considering SEO at all. But it’s essential to understand that web design and SEO go hand in hand.
Ideally, choose a combined web design and SEO package from the start of your website’s lifetime. Built-in SEO from day one establishes a strong foundation, accelerating organic growth, enhancing visibility, and positioning your website for long-term success.
By investing in web design and development alongside search engine optimisation, we can ensure your website is developed to be SEO-friendly. Read on for our definitive guide on why SEO and website design are inextricably linked. Start strong, build smart, and reap the rewards!
Targeted SEO is a leading SEO and web design company based in Southampton, working with clients nationally. To discuss our SEO packages in detail, please fill in our contact form and we’ll be in touch.
Why is website design important for SEO?
For your website to be found by potential customers, it must appear near the top of search engine results pages (SERPs). To do so, it must be easy for search engines to crawl, recognise what the site is about, and index it. If your site has been built with no SEO expertise, that’s just not going to happen.
At Targeted SEO, we focus on building websites which are easy for both users and major search engines like Google to navigate from day one. This includes the correct use of HTML markup, structured data usage, formatting and optimisation of permalinks (URLs), on-page SEO and technical SEO. Getting all of this right during the web design and development stage is extremely important for long-term SEO.
Nine times out of ten, there is zero point in trying to retrofit SEO best practices to an old, outdated website. If it’s not been touched in years and is developed in an outdated system or page builder, then it is simply a waste of time, effort and budget.
In most cases, it makes far more sense to redesign and redevelop a website, building in SEO-friendly features from the get-go.
How much do combined web design and SEO packages cost?
A good-quality, combined web design and SEO package costs in the region of £1,000- £2,500 plus VAT per month, depending on your requirements (based on a 12-month contract).
If you have an existing website with lots of pages that need to be redesigned, redeveloped and re-optimised, then it’s likely to be at the higher end of the scale.
At Targeted SEO, we prefer to package everything together into one monthly retainer to keep things simple. So with our website design and SEO packages, you get all the benefits of a combined premium service without the worry of hidden costs.
What are the benefits of combined web design and SEO packages from Targeted SEO?
SEO isn’t a set-and-forget job, it’s a long-term strategy. It takes ongoing analysis and development to keep a website performing well. So a website that has been well-designed and developed from the outset builds a strong foundation for future success.
The beauty of working with us is that we have a great deal of expertise in both technical SEO and creative web design. So not only will you have a website that looks the part and enhances your brand identity, but it will also do the business in search engines.
Figma design phase
We use Figma, a cloud-based design software that allows us to create and share prototypes for your consideration. Once you are happy with the design, the Figma design is used to accurately recreate a sitemap, outline service pages, and create user journeys, all whilst implementing a stunning visual identity.
Technical optimisation from the start
Neglecting technical website optimisation initially might seem like a shortcut, but it’s a detour riddled with roadblocks. Unfortunately, it takes a deathly slow loading site or lack of search engine presence to force the hand of many businesses.
Our approach is to embed SEO into your website’s DNA from the get-go. Prioritise fast site speed through code and image compression and strategic caching. Craft a clear, logical URL structure that guides both users and search engine crawlers effortlessly. Submit an XML sitemap as a map of your valuable content.
Building with optimisation in mind is a commitment to user experience and search engine visibility, laying the foundation for a successful website journey.
Responsive web design
In the last few years, people using smartphones to access websites have increased to around half of all users, so designing for mobile devices is more crucial than ever.
While mobile design isn’t a contributing factor towards your rankings in the search engine results, it does have an impact on your sites indexability and conversion rate, which is arguably more important. By designing this in mind from the start, your users will have a consistent experience.
On-page SEO is essential to a new website’s success and is far more effective built-in than it is retrofitted. It involves optimising everything from website structure and metadata to content and mobile responsiveness. This ensures your website speaks Google’s language and aids seamless navigation to boost organic traffic in the long term.
If you come to us with a pre-designed website, then an SEO audit is the priority. We will delve deep into your website’s technical health, on-page elements, and backlinks, as well as its keyword rankings and performance in SERPs.
See our article on the benefits of professional SEO audit services.
Keyword research typically comes into play during the initial phases of website design. It’s crucial to identify relevant keywords early on to inform the structure, content, and overall optimisation of the website.
This research helps designers understand the language and terms potential visitors use, allowing for strategic integration throughout the site to enhance search engine visibility and user experience.
No superfluous design fluff
We often encounter websites with over-engineered features like fancy animations and full-screen videos. They might look nice but don’t perform at all well in organic search results.
To drive organic search traffic, a website needs to be simple, clean and easy to use. Your website should be doing the job it was designed to do – generate more revenue for your business.
Dedicated hosting and server-side optimisation
Creaky infrastructure can ruin your online presence; website maintenance and server-side optimisation are essential. This ensures a smooth, secure, and lightning-fast experience to encourage dwell time, repeat visits and, ultimately, loyalty.
Regular optimisation leads to faster page loads and happier users. It also promotes search engine love, leading to higher rankings and conversions.
Regular updates and checks also safeguard your website and visitors’ data from prying eyes.
Ongoing SEO strategy
Launching a good-looking, user-friendly, highly-optimised website is one step to achieving the best organic traffic. But to sustain the success of your website, an ongoing SEO strategy is essential. That includes, without exception, regular content creation like blogs and useful information about your services or products. It may also include link-building and other off-site techniques to build authority.
If you’re also investing in a PPC strategy alongside an organic SEO campaign, then landing pages can be designed and developed to support this.
Well-executed SEO strategies remain agile and reactive based on analysis. At Targeted SEO, we use the latest SEO software to provide monthly reports to ensure each of our SEO strategies remains relevant and powerful.
Website maintenance, care and updates
As a part of our monthly SEO plans, we will ensure that your website is well-maintained and updated. This service includes updates to the WordPress CMS core as well as all the plugins installed on your website. Additionally, we will also handle any paid licenses for these plugins, so you don’t have to worry about them.
A specialist WordPress CMS website design and SEO agency
At Targeted SEO, we specialise in website design and SEO packages specifically for WordPress CMS websites. In our professional and experienced opinion, WordPress is the best for SEO and web design.
It has so much customisation, and with out-of-the-box SEO options with plugins such as Rank Math and Yoast to help with on-page SEO, it can give websites some of the foundations they need to get started.
When managed correctly, WordPress performs exceptionally well for small and medium-sized businesses, which is why we include maintenance in our monthly SEO packages. This includes updates and backend maintenance to core and plugins to keep the site secure and future-proofed.
Website design and SEO packages
There are a lot of basic SEO packages on the market that promise quick results, but it pays to invest in something long-term. At Targeted SEO, we offer bespoke website design and SEO packages based on the specific needs of each business.
If you’re starting with a new domain with no prior history in Google then we will be starting from scratch. Most of the time, this is the best option, as there is no prior work to undo!
Why choose Targeted SEO for website design and SEO packages?
As a leading SEO agency in Southampton serving clients nationwide, we can help put your business on the map. We offer SEO services to a range of small to medium-sized businesses to improve their visibility in search results and grow their website traffic.
Where Targeted SEO differs from a lot of SEO agencies is that we are highly experienced all-rounders. We don’t work in silos; our web designers and developers work very closely with our SEO and content teams. Our combined expertise helps us to produce fully optimised, brand-enhancing websites that deliver real results.
Nurturing and growing WordPress CMS websites is our speciality, and our SEO results speak for themselves.
How do I know if my website needs SEO?
The biggest giveaway that your site is not fully optimised is poor performance in search engine results (SERPs). If you perform a detailed search for your services in your target area and you are on page two or beyond, then your website is not working hard enough.
Another indication is a lack of traffic to your site and enquiries. Most clients approach us as they are not receiving the enquiries, sales or conversions they deserve.
Can you use 2 separate agencies for web design and SEO?
Yes, SEO agencies often work alongside web design agencies. However, it can cause complications down the road. The web agency may build the website without SEO and organic performance in mind. They may also restrict access to the website, which could make it harder to make changes for SEO purposes.
It’s also worth considering how the site is developed, especially if it is not built in a CMS (content management system) like WordPress. Custom-coded HTML sites can be tricker to make changes required to improve organic visibility, without going through the original agency. This can slow down the process, especially if they aren’t so willing.
Are you interested in becoming a web design and SEO client?
If you’re looking for cost-effective SEO services to attract customers, increase leads and boost online sales, book a consultation with us. If we’re a good match for your business, we can perform a thorough SEO audit and strategy session. During this process, we will examine your SEO data, conduct keyword research, and develop a complete content marketing plan to implement on your website.
Contact our SEO experts today.