So as the owner of a pest control business, how do you make sure your website stands out online and is seen by more potential customers?
To improve your pest control company’s online visibility and gain a competitive advantage, Search Engine Optimisation (SEO) is essential. The aim is to increase your website’s visibility in Google’s search results, attract more visitors to your website and drive valuable enquiries.
Targeted SEO has had great success in devising SEO and website strategies for ambitious pest control businesses. We’ve come to be a specialist in SEO for the pest control industry and have a range of digital marketing skills, experience and software at our disposal to help our clients increase their online visibility and gain valuable pest control leads.
To find out more about how we can help you compete with other pest control businesses online, apply here for a consultation.
Why is SEO important for a pest control company to generate leads?
You could have a flawless reputation, the best equipment, the most skilled technicians and be giving away free money, but if you don’t focus your marketing efforts on SEO, then the vast majority of your potential customers simply won’t know and you won’t generate any leads.
One survey found that a whopping 91% of websites get no website traffic from Google whatsoever.
While offline marketing and personal recommendations remain important to pest control companies, today’s word of mouth exists online. The vast majority of your target audience carries out online research to find local services.
And, while it’s a well-worn joke that the best place to hide a dead body is on page 2 of Google, the fact is that fewer than 1% of Google users venture past page 1.
By optimising your website for Google, you will have the best chance of appearing high up in search engine results pages (SERPs) and in Google’s local pack listings.
MORE visibility in Google search results means…
MORE click-throughs to your website, generating…
MORE enquiries and, ultimately…
MORE new customers
The premise of SEO really is as simple as that, but it takes a highly skilled SEO team to get results.
Organic SEO vs. paid advertising (PPC)
It’s important to make the distinction between organic web traffic as opposed to web traffic generated from online advertising. By ‘organic’, we mean the number of website visitors that click on your website as a result of search results rather than from paid ads.
While pay-per-click (PPC) advertising has its place as part of an integrated online marketing strategy, organic search delivers considerably more value.
For one, the results of PPC only last for as long as you’re paying, so it’s a short-term strategy.
The benefits of organic search compounds over time and turns websites into valuable business assets. Even if you stop investing after a few years, your content will continue to rank for relevant keywords and drive valuable traffic.
So if you’re looking for pest control advertising ideas or advice on Google ads, then talk to us as we can recommend trusted PPC specialists. But if you want long-term, sustainable results for your business online, then keep reading.
Start SEO for your pest control company website today
So, what do we mean when we talk about ‘optimised web design‘? There’s a lot of jargon in SEO, but we’re keen to demystify what we do so that more businesses can benefit from its sheer potential.
Optimise your pest control website for organic search
This involves making sure that your website is set up in a way that Google can find, ‘crawl’ and rank it. That includes the use of well-researched keywords and clearly defined meta tags, URL structure and schema markup (techy terms for labelling information on your pages so Google can understand it).
On page SEO is also about improving user experience. For example, optimising for mobile devices and ensuring fast page load speed.
Increase local pest control leads with SEO
In days gone by, you might have named your company A1 Pest Control in a bid to appear first in the local phone directory! To get noticed in the local market today, it’s all about local SEO.
To be visible in searches like “wasp removal near me” or “pest control Berkshire”, it’s essential to appear in the Google ‘local pack’. This is a feature in Google results pages that shows a map and a list of local businesses in response to searches for local businesses. (screenshot?)
Local SEO tactics include creating location-specific content such as website landing pages and off page SEO techniques like optimising your Google Business Profile, creating consistent NAP (Name, Address, Phone Number) citations and building local backlinks (other websites linking to yours).
Create helpful and engaging website content
‘SEO content marketing‘ is just a fancy term for sharing valuable information on your website. That includes well-written information about your pest control services and perhaps a regular pest control blog, case studies or a library of FAQs.
A good content marketing strategy helps portray your business as professional and boost your reputation. Second, it’s of genuine help to your customers and increases the likelihood of them getting in touch (it can also help answer FAQs to save you time on the phone!).
Importantly, quality content will help your website to be more visible to search engines. Google favours websites with rich and relevant information, and so your site will grow in authority the more you add to it.
Pest control blogs with USEFUL information to get rid of pests
In our experience, a pest control blog can be a particularly powerful way of increasing online visibility. It’s crucial to base the subjects of blog articles on the topics people are actively searching for, e.g. ‘how to get rid of pigeons’, which is where our in-depth keyword analysis comes in. This increases the chances of your blog posts being found and provides valuable information that asserts your authority. Plus, your blog ain’t going anywhere.
Once the information is published, providing it’s kept up to date, it will serve you well for years.
Generate customer reviews
Consumers trust online reviews, and we cannot stress the importance of them enough.
Positive online reviews help to build credibility with new customers and also signal your trustworthiness to Google, improving your ranking ability. The more online reviews, the better, as the positive ones can help detract from the one or two negative reviews that every business suffers now and then.
What about social media marketing?
Social media marketing is ideal for B2C businesses like pest control companies, as it allows you to engage with your target audience and drive traffic to your website.
When it comes to commercial pest control leads, however, social media may not be as effective. Businesses are unlikely to engage with you about their urgent pest control requirements on social media!
This is why an integrated digital marketing strategy, including technical SEO, content marketing and social media, is essential in reaching more potential pest control clients.
How do you know when SEO is working?
Before we start any SEO campaign, we go to great pains to ensure that our clients understand that it is a long game. Search engines won’t recognise or trust your website overnight.
You need to build your website’s authority and establish a strong online presence, which takes consistent effort and patience to yield results. But, as already mentioned, those results will be sustainable and can generate pest control leads for years to come.
We use a number of key metrics to measure the success of SEO marketing strategies for our pest control company clients, such as:
Organic traffic – the overall increase in organic (non-paid) traffic to your website. See how we increased this pest controller’s website traffic by 2,494% in 12 months!
Keyword rankings – how your website ranks for specific keywords related to pest control services.
Click-Through Rate (CTR) – the percentage of users who click on your website’s link from organic search results.
Conversion rate – the percentage of website visitors who take a desired action, such as filling out a contact form.
Backlinks – the number of backlinks (i.e. links from other websites to yours). High-quality, relevant backlinks improve the site’s authority and ability to rank.
There are lots more, but to be honest, when our pest control clients can see an increase in lead generation and profits going up, they are rarely interested in the finer details! They trust us to keep the wheels turning month on month and adapt the strategy to meet the needs of their changing business.
Increase your online leads with SEO for pest control
If you want to gain a competitive advantage online for your pest control services, then you’re in the right place. By incorporating SEO into your pest control marketing strategy, you can transform your online performance, turn your website into a valuable business asset and generate a steady stream of valuable leads for years to come.
Targeted SEO has a proven track record of getting SEO results for pest control businesses. We have a ton of expertise and techniques at our disposal to help your pest control website stand out from your competitors.
If this has sparked your interest, please get in touch to arrange an initial consultation.